| Show iyr 'iy iiyi iy qy ? yny itognyriinyi w ' T r- -- I By using models of color ads represent real world i By Lili Wright THE SALT LAKE TRIBUNE When Brenda Woodford was a yomg girl sh thought being beautiful meant being white The proof was in print Black faces never appeared in f asmcn magazines like Glamour or Cosmopolitan In page after page of glossy advertisements the models had fair skin straight hair and thin lips Woodford tried to mimic the look in the mirror by holding her mouth so her lips looked smaller I did not have it in my head that black women could be beautiful says Woodford 31 "Farrah Fawcett is not me Cheryl Tiegs is not me Josie Valdez recalls when her teen-ag- e sister dyed her hair blond in a futile attempt to achieve this look She looked like a Mexican Tina Turner says Valdez laughing You bleach your hair You bleach your skin whatever you have to do to be more white But the women have noticed a change: Companies are designing ads that look like America Minorities sell everything from Kodak film to Nordstroms haute couture The Gap and Benetton have slick multiracial campaigns And black models like Iman and Naomi Campbell pull down contracts While Utah may be infamous for its homogeneity some local companies like ZCMI and Smiths are thinking in color Utah is doing well compared to other markets says Frank Armstrong a Salt Lake City fashion photographer and makeup stylist It is not like they are doing national catch-uAdds Kurt Clements owner of KLC Talent Inc d a Salt Lake modeling and acting company: Any type of minority is in major high demand On everything For every job This multicultural approach makes dollars and sense Nearly 1 in 10 Utahns is a person of color Utahs Hispanic households earned $500 million in 1989 according to the US Census Beyond money there is a growing social consciousness that ads like society should be inclusive It means a lot to Tamara Tran The Korean officer is one of the bankers in a mortgage-loa- I t six-figu- re p City-base- I Produce manager Don Larkin was chosen for a massive Smiths advertising campaign First Security Bank magazine ad that brags about our team I am excited that they are using Asians increasingly in ads she says It is important to represent society as it is And its not just Caucasian males anymore It also means a lot to society says Fred Fogo a communications professor at Westminster College of Salt Lake City What people see affects a what they think and messages can be as influential as public policy These things matter in the long run he says Cultural practices precede politics Things have to be ripe culturally for legislative kinds of mass-medi- B See n C-- 3 Column 1 4 g BEES STAR HITS THE BIG TIME Woe Is Us! Our Tone Has Been Snatched Away From Zion Leagues Greatest Prospect in Ten Years Goes to Yanks Th treUoa j token MeompuTixif UIu thn rtom of ItZmt Tboy w yetordy uxt eon - Utt depic-tto- a fitontly r Uu of th boy who to &mt to Zlaa tni bringing olio to nbaut to enter upon t ueul end hope long toner in Uw iigbcrt wsBa of bb yrafeaion ' ft o Y? Steve GriffiaThe Salt Lake Tribune Longtime Sait Lake resident Les Stewart pauses in living room of the home he shares with his dog josh V? The Salt Lake Tribune Archive Salt Lake Bee infielder Tony Lazarre What happened when Tone 'noosh um up? A By Harold Schindler THE SALT LAKE TRIBUNE Encyclopedia: The Record of Major and Official Complete League Baseball is the name Anthony Michael Lazzeri nicknamed Poosh Em Up" and thereby hangs a tale I jT7eri (or Lazerre as he spelled it) has In The Baseball r 1925 pride of the Pacific Coast League been the subject of Utah baseball folklore for as long as most fans can remember and those stories all seemed to start in the 1920s at The Salt Lake Tribune with Sports Editor John C Derks for whom the community baseball field was named (and for whom many fans still stubbornly believe it should continue to be named) Young Tony strolled into the Salt Lake Bees training camp in Mode&to Calif in d a green 1922 as a kid off the lots" according to Derks who D See 2 Column 3 wide-eye- C-- 1 31j I Lnnnhrtimi'iii m I to A-- ' msira Gay Utahn has confronted love bigotry and mortality talks nonstop in the striking living room of the house he loves street Li Salt Lake Citys The home on a Harvard-Yal- e is warm and stylish objets dart area are placed with a designers touch Gardens are flower-fand though Stewart says they are a bit unkempt A large photograph reveals three attractive teens A white ragamuffin dog barely leaves his masters feet But despite outward vitality Stewart says he is tired tired from overcoming one i illness and now facing r dailv battle with AIDS a coma I assume since Im that got through People fn Ka catwo rooj wjnpAi wnfk XZu jTtO B See 4 Column 1 tree-line- d illed By Helen Forsberg THE SALT LAKE TRIBUNE Les Stewart is a fighter To those who know him well he is also courageous vulnerable articulate and forthright In his own words he is stubborn It is that quality that carried him through what doctors termed an unsurvivable coma Once given a prognosis of life in a wheelchair he walks with an easy gait Seemingly full of energy be well-arrange- d iE&tiknrfmviiTiXt C-- |
