Show DOES IT PAY ti I I Eph Ephraim lm business s men arc ni asa i 1 firm believers In advertising but but t i. i a athe tho the benefit of the tho few fee lib r fall li to 18 tho ho point we will ili quote q ot frOm tho Ogden Standard i pay Yea Yoe If Intelligence In In- Is displayed The be best advertising advertising ad ad- medium Is the ilia newspaper TJ This is has hns been en proved b by patent elne manufacturers b by cereal cere l food ma manufacturers and who advertise adver er Use tise on a J. J large I scale Rec Recently Ur the California n Fruit growers growers' association t j V p er 11 aponI camp J pe pie The fruit growers growers wanted an enlarged en enlarged en en- market and ad the railroad want wanted a a. long JOOK haul to the market so 10 together the they bought newspaper space to tell U Iowans lowans of California ora oranges ge TI The e- e first filth shipment of oranges comprised a anIl nIl full train and aDd the fruit found market A second train rain of twel twenty five y tl cars CI brought more than the 0 market price Iowans lowans this year ear ear Increase their consumption con ooL- of or oranges b by 70 per cent over o any year preceding The people are at satisfied with the fruit the Ole Union Pacific was satisfied l with its returns from the freight the growers grow grow- ers rs were well pleased with the tho prices which the fn fruit t brought All three t got their moneys money's v Worth orth and the railroad rail ran railroad road and tho the association have th then their ir principal expended ed in advertising I Iback back in their pockets and along with It the tho reward of enterprise But Dut the profit is not all accounted for interest on en the original a advertising 1 outlay will be collected by the r railroad and fruit growers for years ears to o come I Newspaper advertising ad has become an essential to bUS business 6 success The Tho firm that does docs d cs not advertise advertise j gradually fa fades es from public view This is la so so because be bo- cause this this this' is a reading age 1 There la is another p o of the sub Sib to which wo we wish to call atten- atten 1 Uon icon advertising advertising to bo effective demands demands de de- mands manda per perseverance e No merchant would think cf ef building up a good patronage by opening his place place of business busine s for three months and keeping it closed the remaining nine months Neither Neith r should ho he ex exx to build up a large largo and permanent perman perman- ent business by advertising for two or months and hibernating thorest tho thorest tho rest reat of t the e year You Yeu might drive a shingle nail with one ono blow but it tak takes s more than that t to tJ drive a spike |