| Show 8D The Salt Lake Tribune Friday February 27 1987 Quit or Stay: Bell Brass Have 4 Hays io Decide - depending on length of employment — but with no continued benefits or furlough protection At the time of the AT&T breakup Mountain Bell employed 6700 in Utah It now employs 3900 About 1400 former Mountain Bell employees are now employees of the separate AT&T which continues to install and repair telephones The others left through normal attrition and retirement he said Mountain Bell had announced its severance options earlier this month and set a deadline of Friday for responses Mountain Bell executives have given until Monday to consider whether to quit or stay on with a company going through major changes in operations style If the company accepts their resignations the executives have a choice 01 taking a year s salary with no ongoing benefits or a half year's salary with benefits and furlough status remaining in place for three years Earned retirement would not be af-f- e bf-c- ted The offer is another step in “fine Mountain tuning" the Denver-baseBell in wake of the breakup of the parent AT&T three years ago said Ken Hill spokesman for Mountain Bell in Utah Mr Hill said breakup has now plat ed the surviving but now separated units into a high-riscompetitive environment which contrasts with the stable paternalistic environment once provided by the consoldiated company when it operated as a cond Coke’s Classic Ads Displace Pepsi as Most NEW YORK (AP) - The futuris- tic character Max Headroom dis advertising helped commercials as place Pepsi-Col- a the most popular television ad campaign last year a consumer research firm said Thursday Dancing raisins a host of celebrities and a car salesman who makes preposterous claims that are corrected in subtitles also turned up in campaigns cited as the most popular of 1986 by the firm Video Storyboard Tests Inc Coca-Col- a used ads that included glimpses of relaxing Americans and the theme “Red white and you" Coca-Col- a Clasfor its sic brand throughout the year But the introduction of the com Coca-Col- a best-sellin- g Max Headroom in the second half of the year for "new” Coke elicited an instantaneous response from viewers that advertising to the swept Coca-Col- a of the top popularity list said Dave Vadehra president of Video Storyputer-animate- d boards Another campaign the California Raisin Advisory Board's commercials that use raisin models and the song “I Heard It Through the Grapevine" placed third Noting the raisin ads first appeared in the fourth quarter of 1986 Vadehra said “For an unknown advertiser to come out of nowhere and overnight land in the third place is like nothing we have ever g seen before in nearly 10 years of monitoring television campaigns" Pepsi-Col- a advertising which rated the most popular in 1985 when it included commercials with singer Lionel Ritchie slipped to fifth place in 1986 the report said Pepsi's 1986 ads featured actors Don Johnson and Michael J Fox Pepsi is bringing back entertainer Michael Jackson for this year's campaign The heros of the ads for Bartles & Jaymes wine coolers for instance n have become figures as has the salesman in commercials for Isuzu cars and trucks The Chicago Bears quarterback Jim McMahon was involved in well-know- slick-talkin- g ir three Popular the top 25 campaigns — for scooters Taco Bell and of Honda Coke Here are Video Storyboard's 10 most popular campaigns the agency that made them and estimated 1986 television spending Coca-Col- 1 ana McCann-trlckso- a SSC4B $48 3 million 2 McDonald's Leo Burnett S3? I ? million 3 California Raisins Foote Cone 4 Beld-In- o $5 8 million $70 9 4 Miller Lite Backer 4 Saielvogel million 5 Pepsi-Col- a Batten Barton Durstlne 4 Osborn $4? million 6 Bartles 4 Jaymes Hoi Plnev Associates $30 3 million 7 Bud Light DDB Needham $52 3 million 8 Burger King J Walter Thompson $185 2 million 9 Jell-Young 4 Rublcom $44 5 million 10 Isuzu Della Femlna 4 Partners $29 1 million i k trolled monopoly Basically 800 executives in Utah face the choice Some 7300 executives and managers are involved in Mountain Bell’s seven-statregion Depending upon experience and level these executives have salaries ranging from the $25000 to $60000 area he said It will be Mountain Bell's choice whether to accept the resignation and grant the severance pay options According a letter from Mountain Bell Bell executive vice president Gary Ames workers who stay on face a workplace that involves ambiguity and change and where there will be high rewards for high performers willing to take high risks “You may decide were not the " right company for you anymore Those with five years of more employment will not be involuntarily terminated where business conditions permit their placement with other Mountain Bell subsidiaries he said In any case those so placed could t face a pay reduction of up to 30 percent Others electing not to take the sev- - f erance options could be later termi- - j naied with up to six months of salary f e Levi’s® Shrink to Fit 501® Jeans JU I J! ' Shrinks to provide a personal fit Levi's quality never goes out of style Great for work or play1 Levi’s® Shrink to Fit 701® Jeans Levi’s® Boot Cut 517® Jeans 25-3- 0 A la i k99 Waist Legs 30 31 32 33 34 and 36 28-4- 2 W Waist Legs 32 34 36 aj t"2 i Meese Holds Agreement for 2 Detroit Dailies Washington Post Service j j M Gener- - ey WASHINGTON-Attorn- ' al Edwin Meese III has delayed of a joint operating agreement between Detroit's two i J major daily newspapers by requiring hearings to help determine whether the papers qualify for what could be the largest and most lucrative agreement of its kind Officials of Knight-Ridde- r Inc which owns the Detroit Free Press and Gannett Co Inc which owns the Detroit News issued a statement calling the Justice Department ac- lion "disappointing but not unexpect- ed The Detroit joint operating agree- ment is the largest ever proposed — largest in terms of market size assets and financial losses of the newspapers" the statement said “We the proposal is a sound one and tne only way to preserve two newspapers in the Detroit market " The application which argued that the Free Press was a failing paper under the terms of the act said that over the previous five ears the two papers had lost $63 million $39 mil-- 1 lion of which were suffered by the t r5 ? tJ 1 ! ' i 1 h ree Press Owners of the two papers have argued at the Justice Department that any delays in approving the joint operating agreement would simply in- crease the losses at the two papers ij until they could merge their printing f advertising and distribution func- - J tions 1 I COMPATIBLE 8mhzTurbo 640 1 K Ram each: 360 K FD Mono Video CD TTL Monitor Keyboard DOS ' 0nly-$6- 59 PRINTER'S PANASONIC 10801(10") 120CPS NLQ 24 CPS $239 CITIZEN MSP15(15")160 $429 CPS NLQ 40 CPS Vetrov: MODEM EVEREX 300 1200 Baud $125 Internal Lake Data Systems 4424 South 700 East Suite 290 2667720 - JIHUli - J ” ’ be-ltf- Owners of the two newspapers applied last April 14 for the exemption under the Newspaper Preservation Act of 1970 arguing they should be allowed to end competition in parts of the newspapers to stem heavy losses at both papers M: vr " V ' J1 1 ' s - a i i " A |
