Show r 'V 16B The Salt 4 LakeTrihune rprcrT 'l 'I W January Saturday 17 1987 V-i 4' V 'a V " Television Fare v tional Football League NBC handled last year's game and charged $550000 for a commercial Jerome Dominus vice president for sales at CBS conceded it was "a little harder" to find buyers for the 26 minutes oi commercials in this year's game than it was for NBC last year But he said more advertisers were ready with special campaigns at Super Bowl time last year and were prepared to spend heavily to support them Sears Roebur k & Co for instance used the Super Bowl last year to introduce its Discover credit card and celebrate its 100th year in retailing But with those big events behind it Sears is not in this year's game saying it is pursuing a “different media strategy" that does not include network television advertising early in the year Dominus discounted suggestions that a weak network ad market had hurt sales But the market has been w’eak Years of double-digi- t increases pushed network ad revenue to $8 5 billion by 1984 but revenue fell 2 8 percent in 1985 and rose only 3 percent last year Northwestern Mutual Life Insurance Co which has been in six of the past seven Super Bowls won't be on the game this year The price "just got too rich for our blood" according to Santo Saliture a spokesman for the Milwaukee-baseconcern Nonetheless he said the company was happy with results of their $1 million commercial buy on last years Super Bowl saying surveys showed awareness of the firm jumped 20 percent among the affluent and educated men the company wanted to reach Durakon Industries Inc a Michilingan manufacturer of truck-be- d ers was a first-tim- e advertiser on last year’s Super Bowl buying two spots to demonstrate how its liners protect a truck bed from a crushing load of bricks Being a Super Bowl advertiser 'opened a lot of doors to us" said John Bambery vice president of finance at Durakon He said trurk distributors and dealers often mentioned the commercials when Associated Press Writer NEW YORK — Demand for network television time has been slug gish for two years but CBS says it found 30 advertisers willing to pay record rates to be on this year s Super Bowl football telecast CBS boosted Super Bowl prices 9 percent this year lifting televisions most expensive commercial minute to a new high of SI 2 million Six years ago a minute on the Super Bowl went for less than half that The average minute goes for about $240000 The network says the huge audience and excitement surrounding the Jan 25 football championship game justify the price for some advertisers But many companies have been priced out of the game and some ad agency executives say rates for the sports broadcast may be pressing the limit 'The market for the Super Bowl has more than peaked" said John Mandel associate media director for national broadcasting at Grey He said CBS received the rate it demanded for commercials in the game by offering potential Super Bow advertisers deals that discounted rates for time outside the game Although that approach has been taken before Mandel said it is becoming more frequent The Super Bowl is bucking the high side' said Richard Kostyra U S dn color of media services for J Walter Thompson USA ' But it still pro-ides a singularly unique opportunity to reach half the households in the i imni yi JM— irynyi yT ’3' u H‘VH“X''VH"lt" j ny jrnyi STS Vv-VV- -- salesmen called on them later But the company isn't in this year's game Bambery said the company has other plans for its 1987 ad budget Among this year's advertisers is the Dodge division of Chrysler Motors marking a return of a US automaker to the game after several years' absence In addition to two spots in the game itself Dodge bought seven commercials on the basketball show e three-day-lon- g The A C Nielsen Co reported 48 3 percent of the nation’s households with televisions watched an average minute of the Super Bowl last year and that 70 percent of homes with television on were tuned to the game That put it among the 10 most highly rated programs of all time CBS charged $600 000 for a commercial in this years Super Bowl in which the New York Giants and the Denver Broncos aie compel ing lor the championship of the Na top-selli- toll-fre- -- AND- AND- iHARDWOO FLOORIN your: WE PAY SALES TAX 20 OFF ROCKY MOUNTAIN CARPET CO INC 80 OZ 40 YARDS $39995 1 country” merchandising the event — ollering free tickets to the game for salesmen hosting client parties that draw atteution to their commer- cials or sponsoring consumer promotions tied to the game Pepsi for instance placed magae telezine ads that gave a phone number people can call when they see the Slice commercials ALL VINYL FREE LABOR -- Some companies try to get more out of a Super Bowl commercial by Steele” as an unflappable sophistiwho deflects an assortment of attackers without breaking his concentration on a Diet Coke Pepsi-Col- a meanwhile will be both on and in the air during the game for its Slice soft drink brand A blimp' carrying the Slice name will carry CBS cameras above the stadium Pepsi also bought two spots for new Slice cate and postgames game show that surround the football game said spokesman Tom Houston ’ Coca-Col- a USA has bought a 30-- ‘ second spot on the Super Bowl as part of a launch of new adsodas vertising for its sugar-fre- e The commercial debuting in the Super Bowl features Pierce Brosnan star of the NBC program "Remington pre-gam- d v t 30 Advertisers for Record Rates in Super Bowl CBS to Milk By Skip Wollenberg 1’ Iff $1§" 60 YARDS $59995 100 YARDS $99995 MON-FR- HOURS I 9:00-8:0- SAT PER YARD INSTALLED 1 2222 West 3500 South West Val ey City PLUSH 8 COLORS now with no pay- Buy ment until April 90 days some as cash Available OAC 0 9:00-6:0- 0 Today s Viewing Noon Saturday January 17 —Eight 5 —College Basketball 00 a m 6 5 — Vilianova vs Virginia Kissyfor Wuzries — Berpnslain Bhhis — 5 — 7 II — Huc'kec' On tines Of The Gummi Bears 4 — Cate Bears Family i — Wildfire LL — Computer — PBA Bowling A Busines1 h— Starting 7 00 a m — Smurfs — Flintstone Kids —Jim Henson s Mup 3 4 5 n i 59— CHIPS 7 30 a m — Kathy s Kite hen 8 00 a m 4 -- Rea1 Gf'os'hu1 iei' 11 Pee wee — $ JuStm II - I — Movie Cal jMrvmeiQ vs Cal 1 Santa v OU'i'dna Cook in And Sports Journal U — Boomerang 30 a m —Aivin And The 3 Chipmunks 4 — Pound Pupp'es i7 —Teen Wolf —Utah Geography Tj — Victory Garden 59— Sybervision 3 00 p m — College Basketball Utah Firing Line Jj — (U) — Nature 29 — Movie - Food Of The Gods 1976 Maqoe Godner Pamela Franklin — Foofur i — Bugs Bunny An Tweety Show Cray 39— Fdi'a Punky B'ewsle' — All New t voky 7 II — Utah Winter Games UpdalP 5 —Roundtable — Woodwnght s Shop 7 3 5 4 n —OWL Tv me Boy King 40 9 30 a m 4 —CBS StO'brea" American Sic - Do It Vourse't -- CBS 5 n —Inside You' aer au A ademy Weekend bpe a Hu'k Hogan s Hoi k N Wrestling r America — Woodwnyht s Stun :y — Fame 10 30 am Si hool- T I : — Kidd Video —ABC News Health 5 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A jtjuea 'VLN — Barbpri S Wine Sneak Previpws Wall Street Week Putt V or Popup Optional 10 30 p m ll JO- i Express — High Wire 39— Taxi — s Ub f pm 7 Afjin 'V it 10 00 J — 4 —Li— News 5 3 e pm 29— Dance Fever -- 30 a m T USA 3 11 it'- - 30 9 J — NAACP Image Nuvi A 29— Gunsmoke 29— Dream Girl 5 30 p m 9 To 5 Bowl n'C 'll x — Austin City Limits It— Television Makers Sjkd Gold ir ii —Spense' For Hue —Outlaws 5 — x ’ 4 Spoos JO f 00 p m 9 1 1 Update flee Haw 39 — " v — Hunter 39 — Mama s Family jo— This Week in Motor 4 1100am — 3 : Ted Knyhl Show U'ah Winter Games — This Old House 3 — Ampn 5 05 p m Program —America M — - 4 4 7 5 10 35 p m 5 00 p m 3 1 V d Hawaii vs B yu :o — Wrestling News i — Hometi'i 10 00 a m C aiMi Special 7 4 30 p m hhyvv r Mother Cleavon 05 p m Wonder Wuma1 4 Mtwrv jo — Willie Nelson 4 — l 00 p m 4 $ — Galaxy High f — Amem an St II — Motorweek i Teresa 1986 Narrated by Sir Richard Attenborough J San Diego State vs 9 00 a m ' 8 30 p m — Tony Brown s 7 " yf 00 p m 8 2 30 p m 3 —This IS The NFL 4 — Wide World Oi C rm(Mlln 5 2 4 V 1 l Sledge Hammer1 11 59— Abbott 3 — Sherlock Jones and Proctor Watson 39 — Buck Rogers w — Co lege Basketball V'ilMMi s 8 4 Ba'baiatO - Utah Geograpi v 27 4 Playhouse I - p 30 p m 7 2 -2- gasiTO vs Oklahomc — Real Adventures CM s t ju l —Sidekicks 7 —Nature II — Wonderworks 39 — Move - "The Man From Laramie 1955 James Stew-aWallace Ford jo — Street Hawk —Golden Girls — Ohara — Soldiers ii it 5 4 4 200 p m Basketball Nevada ? Las Ve Mind And Behavior Great American Woodiot — Wonderworks 1 30 pm w A £ L— Facts Ol Lite s — College Monsters — Bram 29 — Americas Top 10 7 00 p m — The Africans 7 pets Babies and 7 — y Week 39 — Throb Affair —College Basketball Miami vs Kansas 71 — Mechanical Universe II — Perkins Family 100 pm Chronicles '1 In Review 3 Disney s Adven fkjv" Antonio 1230 p m 6 30 a m — u —Jeopardy — NBA Basketball Utah vs San 5 It — Washington Mechanical Universe lj — Family Aerobics ) 4 Is Enough 4 1 4 — TBi er“TPA tJSAM liquidators AJL E eotOPOCnSP OtO A 35 a m News j' J CoiODOCTED k m ma " |