OCR Text |
Show Television Fare Saturday, Grants Airport Iliiiltlin' Ski Finn Renovation Bids Considered An Extension The Salt Lake Tribune. .1 August C 5 21, 1982 Citv-C,oiin- tv Promos in Class All Their Own By David N. Rosenthal vacation in Ireland, he went to w ork for NBC. Just Watch Us Now was already in place, but Sohmer has managed to add his own touches. "You probably think the brightest, freshest new comedy of the season will be on ABC, one ad begins with an actor speaking directly into the camera, sans music. "CBS? The brightest, freshest new comedy of the season is called Cheers and its coming to NBC. . Thats "Thats right: NBC r Newspapers From those wonderful folks who brought you "You and Me and ABC," now comes "Come On Along. From the swells who bragged "Our Pride Is Showing, now there is Just Watch Us Now." And from the Somethings in the Air" crowd, its time for "Great Moments. Yes, its fall promo season, that terrific time when the TV networks blow hundreds of thousands of dollars to con you into watching their latest turkeys. Knight-Ridde- . . right." Harry Marks, a veteran of television promotion at CBS and ABC since 1966, re only for the first q uarter 's hour ratings, says a network promotion man. Can anyone ever forget ABCs says that such spots are intriguing, but We're Still the One! in a season that could boomerang. included the networks dreadful San 1 think will draw viewers to see Pedro Beach Bums and Operation if Cheers they is as funny as they say, Petticoat? Or how about CBSs Turn Us On, Well Turn You On while viewers turned off The American Girls in droves? Or NBCs Proud as a as Supertrain Peacock chugged into superoblivion. But the people who think up the slogans dont think up the shows. They only get you hooked with snappy songs and pretty pictures; programming is supposed to keep you on the line. Marks contended. If it is, fine, but God help them if its not. That will really tick people off. I could never do anything like that. NBC ads plugging the shift of "Taxi from ABC are even more unconventional. Hailing a Cab One shows a woman frantically trying to hail a cab on a New York street corner. Part Responsibility How do you get a taxi in this town? We like to joke that were only she asks series regular Danny DeVita responsible for the first quarter-hour- s DePalma) as he approaches ratings, said one promotion veteran. (Louie The show itself is responsible for the from You have to watch NBC, rest. he Television being, well, television, this replies. After an announcer says that Taxi years shows will probably be no better or worse than those in previous seais moving to NBC this season, DeVito sons. But some of the promos may be in faces the camera and barks, Same a class by themselves. time, better station." At ABC, for instance, more than 50 of Yet another Taxi spot shows star the networks top stars were brought Judd Hirsch getting into a cab. When he together on the Love Boat cruise, tells the driver hes going to NBC to Yeah? work, the driver answers: ship as part of the Come On Along campaign. The logistics alone for that Well, thats too bad. They got nothin. I undertaking may have been the video never watch em. equivalent of Hirsch then explains that on ThursHill Street At NBC, the usual days NBC has Fame, Blues and now Taxi. campaign titled Just Watch Us Now has been augmented by some decidedly Hey, says the driver, seeing the unusual advertising that pokes fun at light, Im going to watch NBC. and mentions the NBCs lowly ratings other networks by name. Both tactics Pie in the Face are probably firsts for preseason or television promo is too much Every midseason promotion. like getting a pie in the face, the The third campaign, at CBS, revives executive explained. I choice clips from the networks grand think theres an intelligent way to talk to the public. I may be wrong, but I past for the Great Moments theme. dont think so. MoGreat both Coincidentally, ads at ments and the tongue-in-chee- k My first writing teacher, may he NBC were planned by the same man rest in peace, used to say, If youre former going to bait a trap with cheese, you Steve Sohmer, a marketing ace labeled by a colleague have to leave room for the mouse. I think were leaving room for the fun. the P.T. Bamum of promotion." Switch to NBC Good promotion can make a differSohmer, who took charge of fall ence of a rating point during the season. promotion at CBS in 1978, was at the When you consider that CBS returned to network until its campaign was done in first place by decimal points one point is very important. May. After spending six weeks on y. back-slappin- g cigar-smokin- g Historically, CBS has been the No. 1 network, although it fell on hard times in the late 70s as ABC rose to the top. Last year it narrowly won the ratings race and decided to play on its history with the Great Moments idea this fall The spots show families enjoying CBSs greats like Lucille Ball. Jackie Gleason, Arthur Godfrey, Ed Sullivan and Rod Serling while leading into current shows by vowing, The Best Is Yet to Come on CBS. Our philosophy is not to beat our chests and say. We re No 1, , said Mort Pollack, CBS vice president of advertising and promotion. That may be important to us, but it isnt to viewers. They want to be entertained. dramas Were really making and comedies and if they arent entertaining, we haven't fulfilled our objective. Local Promotions In addition to the national promotion, CBS offers its affiliates a host of Great Moments variations in which local stations can put in their call letters and promote their own programming using the same network theme. At ABC, a bundle was dropped (the network, like its competitors, would not say exactly how much its fall promotion cost) filming network stars and ordinary people in places like New York, Chinatown and Disneyland for the Come On Along campaign. Unlike the other two networks, ABC contracts out for both ideas and Come On Along production. The spots were created by Harry Marks and directed by Rick Levine, commercial director of the year. Easily the most spectacular part of the package was the Love Boat ad shot April 10 in San Pedro Harbor. The boat was available only for the day, so filming began when the ship reached the harbor at 6:30 a.m. In all, 158 crew members, 52 stars and 400 Bids for renovation work on the north and south facades of the Salt Lake Building were opened Wed nesdav, ranging from $52,081 to equipment concessionaire at the Lake City International Airport has been given the 1982-8winter season to recoup losses his rental venture sustained last year. Dennis F. Raymer, owner of The Rental Barron, Reno, Nev., said his equipment rental business lost $30, OtX) after the Airport Authority Board trial congranted him a tract for terminal space last December Mr. Raymers contract expires Sept 30, but the board extended it Wednesday for another six months, effective A ski City-Count- y Salt Phil Erickson, Salt Lake Citys deputy director for administrative services. said city engineers will review $52,081 from the two lowest bids Larry Dean Construction Co. and $53.1X10 from Ernest Walker, a general contractor from Utah County nine-mont- incredible. It '.cared the hell out of me, to be honest But I really enjoyed it. It was quite a day. Even hairier, as far as Harry Marks was concerned, was the shoot in New Yorks Times Square at 8 oclock on a Friday night. I was worried about it, but everyMarks thing went like clockwork, said. It really brought home the power of television to me, though. We had 3,000 people on Wall Street stop work to look at Henry Winkler. We had people pour out of office buildings at noon and not go back to work. It was amazing. In L.A., theyll look, but then theyll leave. FIRST QUALITY SISAL, NYLON MANILA, 1 SAMSONITE ETC. SILHOUETTE LUGGAGE Ill O 25 400 So. 800 West greater. Every Size and Color In Stock VisaBa nkA mcnca rd Master Charge Welcome Showroom op m 9 fo 5:30, Monday thru Saturday NATIONAL PEACHES JEWELRY Bu. $8M tod Hivm ft Yakam Hal 208 SOUTH STATE STREET Anaheim Chile 7750 So. 2000 E. 942-250- PHONE great interest t Calendar Error S' It was incorrectly reported in The Tribunes Thursday edition of This Weeks Calendar that the Hansen Planetarium was holding childrens festivals every Friday in August. The festivals, Magic Under the Stars, are scheduled every Saturday at 10:30 a.m. through Aug. 28. Sponsored by the Utah Arts Council, the festivals include magicians, sorcerers, wizards and other star programs for preschool to primary-ag- e children. .ii ii PERCENT INTEREST (APR GREAT K02AES SUMMER ON SEVENI KUTV, Channel 2, KUED, Channel 7, 237-250- 2 4 5 11 7 5 11 2 4 5 Smurfs Goldie Comedy Hour e Ranger-Zorr- 7 2 4 2 4 7 11 Adventure Hour 7:30 a.m. The Kid Super Power Hour Laverne and Shirley Bugs Bunny-RoaRunner Show d v 5 Blackstar Electric Company The Victory Garden 10 a.m. Show The ABC Weekend Special Trollklns The Money Makers Utah Family Garden 7 2 4 5 7 11 10:30a.m. 2 Sport Billy American Bandstand Tom and Jerry This Old House This Old House 11 a.m. Mysteries of Man 5 Kwlcky Koala 4 5 7 11 Wild Kingdom 5 Roundtable Exile: The Dalai Lama and His People Sports America 11 e Wild West Victory Garden 11 French Chef 20 Movie: "Thoroughbreds Don't Cry" 11:30 a.m. 2 We're Movin' 4 Wrestling $30 Minutes 7 Frugal Gourmet Romagnoll's T able 2 4:30 p.m. NBC News 4 All In 5 2 4 5 7 11 , 5 7 11 4 Malor League Baseball That Nashville Music Flambards Antiques 12:30 p.m. Movie: the Sea" "Predators of $ Christian Children's Fund the Family CBS News p.m. One of the Boys Lawrence Welk HeeHaw USUandYou Beverly Hills Unlisted Jazz Band 7 Kung Fu 5:30 P.m. Happy Days Again Were You There 2 p.m. NewsWatch 2 4 Solid Gold 20 2 11 20 7 2 4 11 20 T IYIWITNESS NEWS with Don Olsen and Shelley Osterloh 5 7 AMERICAN ODYSSEY: Join three people on an adventure across the U.S. 20 2 5 11 2 4 5 Tarzan 4:30 p.m. People's Court Dimension Five Sneak Previews 7 p.m. Movie: "Flash Gordon" Special: The Most Beautiful Face of the 80s Football. Dallas vs. San Diego n Advertisement film Country," George Montgomery 8 p.m. Arthur Rubinstein 8:30 p.m. Country Jamboree 8:45 p.m. Flambards 8 p.m. NBC Reports Fantasy Island Great Performances 8:30 p.m. Independent Network ' this ad made possible FRESH LATE NEWS News Utah Tonight EYEWITNESS NEWS with Don Olsen and Shelley Osterloh Lawmakers 20 Benny Hill Show 10:30 p.m. 2 Maverick 4 FM-T- 11 KUEDf MODELS OPEN NOON 7 p.m. MON. thru SAT. Y By Holmes & Jensen 4700 West 3100 South 968-526- 2 IF SAIL Indoor and Outdoor, Lamps, Lampstands, Lighting Fixtures of all types Ceiling Fans, Mirrors, Electrical Appliances, Doorbells, Fire Alarms. Movie: "A Study In COME IN AND SEE AT Winters 10:45 P.m. Movie: "The Dev INTERMOUNTAIN LIGHTING AND SUPPLY ,1 the Locust," Donald Black Karen Sutherland, 11:30 p.m. 2 Saturday Night Live 12:30 a.m. 4 Movie: "The Invisible Terror" 20 Evening at the Improv 12:45 a.m. 5 News Final 1 a.m. 2 America's Top Ten 1:30 a.m. 2 Movie: "The Hotline," Charles Bover, Robert Taylor 2:30 a.m. 2 With Garages YOU HAVE TO SEE TO BELIEVE! grant from tne Corporation for Puoiic Broadcasting 20 Movie: "Who Slew Auntie Roo," Shelley 4 All 0:50 ALL STOCK MUST GO! Scarlet" 5 7100 i y0Acu0K THE SOURCE FOR 11 in part Ova PIT p.m. 2 NEWSWATCH 2 1 Dishwasher Range & Disposal Trash Compactor Maintenance Free Exteriors A nominations. I Sprinklers ?S 8:45 p.m. 10 1 . . . Attached Garage Patio Complete Landscaping Evening at Pops Movie: "Badman's 7 AUNTIE MAME: See this 1958 classic that earned six academy award 5 2 & 3 Bedroom AUNTIE MAME- - Laugh along with Rosalind Russell in this zany v. News 4 1 1 2 11 20 5 7 Noon p.m. 2 7 Daffy-Speed- y 20-- 2 4 Fonz-Happ- y Heathcllff-Marmaduk- 11 Dean Stockwell YANKEE See the high points in his career 1 1 The Munsters Sesame Street 8:30 a.m. Spiderman and His Amazing Friends and Richie Scrappy Doo Show 8a.m. Space Stars Days Mister Rogers' Neighborhtod Photo Show 8:30 a.m. 4 0 p LOOK AT THESE FEATURES CAGNEY: THAT YANKEE DOODLE DANDY See the high points all at once, of the beloved Jimmy Cagney's , DANDY DOODLE Six-Gu- o ta.m. 4 539-122- 0, 7 7 CAGNEY: THAT Jr., Merle Oberon Erica and Theonie 20 Movie: "Rio Rita," Abbott and Costello 1:30 p.m. 5 WAC Football 11 Heroes 2 p.m. $ Warwick HillsOpen Goli 2:30 p.m. 4 Western Outdoorsman 7 Sneak Previews Matinee at the Bijou 3 p.m. 2 World Championship of Women's Golf 4 Wide World of Sports 5 CBS Sports Special: Travers Stakes 7 Sports America 20 Movie: "The Dunwich Horrors," Sandra Dee, e Tarzan-Lon- Portraits in Pastel 1 p.m. Movie: "The Private Life of Don Juan," Douglas Fairbanks 4:30 p.m. 4 581-777- career Saturday August 21 4a.m. Flintstone Comedy Show Superfriends Popeve-OllvComedy Show 2 KSTU-TV2- 378-529- 8 973-300- 0 0K$) (o'ftluO A PLANNED UNIT DEVELOPMENT ODYSSEY- - Three people begin a journey of exploration across the nation, filled with challenge and adventure 6TOO AMERICAN 1 972-177- 10.7) jjL Viewing Todays I a Television Stations 6 KTVX, Channel 4, KSL-T0 Channel 5, KBYU, Channel 11, (Provo) 359-177- 2 0 KOX SHADOW ah' SALE PRICE to 50 OFF! THE FARMER Authority directors acknowledged improvements Mr. Raymer made to convert the terminal space into his rental shop and the quality of equipment he offers. The concessionaire told the board that he also had to invest in a national ads in ski advertising campaign brochures last travel and magazines spring to meet publication deadlines for the coming winter. It had been suggested that the ski equipment concession be bid. Five parties have indicated interest in operating an airport rental business. But the board conceded that Mr. Raymer had earned a chance at making his venture profitable. Executive Airport Director Paul B. Gaines said the equipment rental enterprise, although generating little revenue for the airport, is a unique service, with the advantage of Salt Lake City Internationals proximity to major ski resorts. extras participated. We used six cameras and a helicopter, Levine said. We started setting up at 4 a.m. The logistics were Salt Lake City and County will fund the work with money set aside for the 88 year-old building's restoration project. said Mr Erickson. ROPE He started his enterprise in January with about 300 square feet of vacant office space owned by the airport and American Airlines in Terminal No. 1. Total cost was roughly $8,000 for the season. Under the extended agreement, Mr. Raymer will pay $5,600 for space in both passenger terminals or 12 percent of his gross receipts, whichever amount is The project will entail erecting a scaffold over the buildings north and south entrances, then cleaning loose materials from the buildings sandstone blocks. $129,375. 3 Nov. The contract calls for the work to be completed in two months. 4290 SOUTH STATE STREET MURRAY, UTAH All Inventory at QAO. vvO 1313 blr the already low, low prices. Here's your chance to get what you need for that new home or remodeling job at a real Savings to you. Sale open to the public SATURDAY AUG. 21st 12:00 Noon to 8:30 p.m. and will continue Sunday, August 22nd Noon to 5:30 p.m. and Monday thru Wednesday 10:00 a.m. to 6:00 p.m. ABC News 1:11 S.m. Late Night Movie: "Ambush at Cimarron Pass," Scott Brady, Clint Eastwood t v 4 - |