Show I St Your Horns Home Paper If r the of any locality de desire lIe lIe- sire to prosper prosper they must must support their local paper A county v without with th- th out ont a newspaper is is' not a very jn- jn in inviting inviting fi field ld for to location or invest invest- t- t ment went ment l' l People leople ople judge fudge a a co by its n newspapers and as a rule rull they are are pr pretty tty accum accurate e gauges of enterprise se and aril t thrift uirt Whenever er a a newspaper newspaper fails it ISa is isa isa a reflection upon upon the he place in which it is published It means that the businessmen business men n nin en failed to support it True rrue some newspaper newspapers go down because because be be- cause the people do not like hike the manner in which they are conducted r yet t the average newspaper but ut re fleets the the character of the the people for whom it its is published I If you would have a alive live town you ou olf must have a live newspaper no riO city I of of the the eco d cl class class' can afford to be without such a paper We a admit mit I that ti are 1 lifE l n f h f te y I. I is little ittle littie Business I. I in in the country I I But l t th re profitable sea sel season son son sn for newspaper advertising than during ng a gem gent ral business depression when a panicky feeling ferling ex ts anc and the tle great mass of people peor-Ie feel corn com 11 to economize in ever every pos sibl ar way say When such condition condition- ex exist st st. the an announcement announcement- nr of the merchants are usually attra l live ive and many many manya a titan man or or orv v woman wit wh ordinarily trades with some friend or at a store a Do little mm convenient than others will w walk walks k ks s several Jeral v ral blocks bocks t to save savea a lime dim or a nickle The merchants merchant to tn owing S to to- a jd dull n trade make additional efforts effort 16 t tide fe over the stringency string and tin the bargains he offers the the public are an real Veal and desirable lie He must have mone money to meet his expenses anc and first cost of wares is not the m most mos st imp important consideration During the dull lull season eason the gerier gen general geri- geri erill er eral l p public blk has more Uric tim to read the newspapers and so the publisher publish publish- er can offer the th advertiser an increased increased increased in creased and consequently consequent ly Iy more more for lor just a as the advertiser offers the public increased values in exchange for the mud much needed cash as that thai there here is mutual S advantage advant ge e to the people the merchants merchants mer mer- 1 chants and the publisher Logar |