Show f'lW"'” vistrmwpe 1 1 f I 4 I i &t' W V ! f P“t " V - - - Jf “f9 4 - & i V p - ‘i- - ‘ 4 " l jf "Window test” proves blue Cheer washes so white you can see the difference ! because only Cheer has the whitener is not just s bluing it's a new better it's more than s bluing whitener for ail your wash Cheer's CJoe-Mag- le One look tells you blue Cheer brings a new whiteness to your wash' And this Simple yet dramatic “window test" proves it d clothes to your Just take some window In that revealing light (or even on a gray day) you’ll see a startling new whiteness in all n things like your wash And on nylon you’ll see a real difference in whiteness Cheer-washe- I hardest-to-white- whitener! Blue-Magi- c never possible before Cheer What’s more blue Cheer washes dirtiest work and play clothes crisply clean adds new brightness to colored wa&hablea too And you really know Cheer’s in a class by itself when you see the difference in whiteness Cheer gives you TRY CHEER in your automatic washer Remember that Use Cheer has the active kind of suds recommended by leading makers of automatics and preferred by 8 out of 10 women wbo own agitator automatics hard-worki- 1 ng The modern suds for modem automatics 19 i 4 nr rmvMMMMK |