| Show A PERFECT HAND how its appearance became fam liar to the the story of how probably the most perfect feminine hand in ameri ca became known to the people Is rather interesting As the story goes the possessor of the hand was with some trends in a photographers one day and while talking held up a piece of candy the pose of the hand with its per feet contour and faultless shape at traded the attention of the artist who proposed to photograph it the result was a beautiful picture kept in the family until one day atter read ing a letter from someone inquiring as to who wrote the and grape nuts advertisements mr post said to his wife we receive so many inquiries of this kind that it Is evident some people are curious to know suppose we let the advertis using department have that picture of your hand to print and name it A helping hand mrs post has as aisted him in preparation of some of the most famous advertisements there was a natural shrinking from the publicity but with an agreement that no name would accompany the picture its use was granted the case was presented in the light of extending a welcoming hand to the friends of and grape nuts so the picture appeared on the back covers of many of the january and february magazines and became known to millions of people many artists have commented upon it as probably the most perfect hand in the world the advertising dept of the post um co did not seem able to resist the temptation to enlist the curiosity of the public by retraining from giving the name of the owner when the pic ture appeared but stated that the name would be given later in one of the newspaper announcements thus seeking to induce the readers to look tor and read the forthcoming adver ti to learn the name of the owner this combination of art and corn merce and the multitude of inquiries furnishes an excellent illustration of the interest the takes in the personal and famil life of large manufacturers why e names become household words through extensive and contin ous nce ments in newspapers and periodicals |
