OCR Text |
Show A PRICES: UP. UP. AND AWAY COMPANY PROFILE The All She Cried Way How To Deseret Pharmaceutical: To The Meat Counter Dispose Of The Disposables it in many cases, are more sterile and cost less in hospitals "Zip it open, use it, throw away- - If Deseret Pharmaceutical Company dealt in slogans that might well be it After nine years in business their meteoric rise to a near three than permanent ones Deseret makes three disposable products comprising 75 percent of their business, and the company's president Dale H Ballard sees virtually no limit to the field "The problem, for the hospitals is volume is million annual mostly due to a remarkable discovery: Disposable items. 13 ROCKY MOUNTAIN REVIEW. June 17. 1965 Business Review becoming how todisposeof the disposables." he remarks, indicating that most hospitals are firmly convinced that the throw away is here to stay Ballard and Victor J Cartwright. Deseret's Vice presifor dent, were salesmen Parke-DavCo ten years ago when they decided to form own drug company their Grappling with giants didn t bother the pair then, nor does it today. Their wide acquaintance in business meant tittle t iuble raising the capital for share start 300,000 They developed a line of drugs, mostly made by others, and marketed under their own tradmimes Drus s'lll their understand con- stitute about 25 prceiit of but an Deseret's business, idea brought to them in 1959 catapulted them into bright horizons new have Ideas from without sjarked most of the company's growth since then Up until this'April three products comprised most of Deseret's production: a facial mask and two disjwsable catheters, the Intercath and the ie An Angiocath is intra-uterii- contraceptive device, trade-mark- ed holds il multiplying factor by the time they reach the housewife's market basket As in allbusinesses. each buyer marks up his product on a percentage basis to resell It to the public, in an attempt to maintain the level of profit he has had. or that the market will allow him to make Grocers normally mark up most meat products in the area of 20 to 25 percent They estimate that about 15 percent goes into rent and overhead - all the bills they have to pay to keep the store running, and that 5 percent goes Fverv Salt Lake housewife knows that meat prices have gone into orbit - but few much promise for continued growth and is now in full production The original concept for these products came from out side Deseret's own staff, because Ballard and Cartwright gained an early reputation for fairness within medical and pharmaceutical fields "Following ideas through to finished products" is the art of the business of Deseret, according to Ballard This is no easy task, a prime example being the facial mask, a product now dominated by Deseret - even though also produced by giants such as why It may be some consolation to realize that many people in the meat business don't know whv either - for sure Most drastic increases have occured in pork products -but beef and lamb are up -and even the poor chicken hasn't escaped the escalator rise W ho' s to blame'1 The grocer is most certainly not at fault infact in many cases he may . -- be hurting even more than the housewife Prices have gone up very fast in the last four to five weeks, and the large chains held off as long as they could - and now find it difficult to get prices up fast into shrinkage L Frank merchandising Farrer, meat manager for We Safeway stores noted. held off on the increases as long as we could Prices to grocers started going up in January, we didn t start increasing ours to the consumer until two to three weeks ago " One grocer noted that his second line of bacon, selling for 45 cents per pound six weeks ago, would have to be sold at 69 cents now - and that even is hard to get. A comparison of advertised (Continued to Page 15) -- 42 YEAROLDDaleH Ballard, President of thriving Deseret sees unPharmaceutical, limited future in the medical disoosables field Deseret's of PRODUCTION three major surgical appli-cane- s, is plus the supervised by Michael Kelly. Saf-T-C- Minnesota Mining and Manu- facturing as well as Johnson and Johnson "The trick" says Silas S Smith, Jr, director of research, "was to find a filtering material better than any on the market" Thefirst mask produced wasonequarterofan inch thick and was sewn to gether. It was so uncomfortcould wear it able Today's mask is thin and lightweight, and is put together with heat pressure Basic to the feasibility of the mask was the discovery by Dr Paul S Nicholes of the University of Utah that a significant factor in the filtering the diaeffectiveness was meter of the particles in the 1963 filtering material A comparison test published m the American Journal of Surgery showed a 99 19 percent efficiency for Deseret's mask out of The closest runner-u- p 11 masks tested was 91 77 Deseret's first successful disposable product was the a formidable "INTRACATH looking needle and tube arrangement used as a catheter The second was the "ANno-o- ne Have both . . . your head in the clouds and your feet on the ground IUSAJ Just going anywhere on a Union Pacific Domelmer a itself. Relaxation or recreation . is vacation in . you name it . like can a baby or you can roam around visit the rest, sleep you Why rush7 Relax attractive dome and lounge cars, enjoy meals that appeal in Coffee Shop or Dtmng Care providing service to satisfy snack or steak appetites. Whatever your mood you'll be thrilled with the magnificent scenery, the rugged face of Western America seen at eye level. You'll enjoy accommodations planned for comfort in the all reserved economy Coach Section or in the privacy of your Pullman room You'll save money with Family Fares that apply for Husband and Wife or family groups You'll be glad you went Union Pacific. Call your Union Pacific Ticket Agent for complete information and reservations. UNION PACIFIC RAILROAD SOMfllMH: "City Of Los Anjflfj" frinoKO City City ol Son 'City of Dnwei ' ' of City of St Th DIRECTOR Jr. line OF RESEARCH and development is Silas Smith, here shown with assistant Don Holbrook In the drug Deseret is working on development of a new asthma drug P k 1" s Jp f ( ; m ABLE PEOPLE are a key to Deseret's success - such as ChjHfnjfr" Karen Curtis, Secretary Mr Smith, with Deseret months Portland lows to 18 ic. - Sheya, director sional relations and less imposing, but still formidable as a volume and profit producer for the young company Deseret's Investment in the face mask is proof that getting the idea is only a small half of the battle The risk required came in developing a marketable product, and the equipment to produce it For the three primary disposable products Deseret relies on a specialist to do the marketing. C. R. Bard Co in New Jersey handles this end There is no connection between Bard and Deseret This year Deseret turned to their own marketing on a g product for the first time The international interest in the product was equal to the awareness of the severity of the population problem In February articles appeared in both Time and the Readers' Digest about the Con"IUCD" - Intra-uteritraceptive Device The Digest called it Something New In Birth Control - A report on the remarkeable effectivell'CD's - the latest development in family - limitation techniques " Victor J Cartwright discusses advertising possibilities with James L smaller GIOCATH", of profes- non-dru- ne Thousands of Home Owners Enjoy TRACY-COLLIN- S 132 DESERET EMPLOYS people, many of them women, here shown assembling the The IUCD idea but its practical isn't enough to retain their normal In addition the markup shrinkage" or waste that the grocer has to throw away costs even more The packer has his problems as well Marlen R Conrad, plant manager of Cudahy Packing Company, when asked the reasons behind the price increases said "I wish I knew " Mr Conrad explains that to a degree an unbalanced supply situation exists There are fewer hogs to kill, because growers of hogs, mostly in the Midwest, are growing less - and apparently enjoying it more, because they realize the greatest benefit from the price increase But Mr Conrad explains "The shortage isnt enough to dictate the prices they're getting The packers' problems are further illustrated by Wheres your investment the plight of Swift & Company, one of the nation's largest packers, with a plant in Ogden In the 26 week period ending May 1 , Swift had net profits of $1 37 per share, as compared to $1 75&Jin the like period a year agoIn an article in Monday's Wall Street Journal the explanation of higher beef and pork prices was given as the reason for this decline in profits The problem is partly explained by examining the cash prices for livestock In Chicago, where most meat is bought and sold A year ago hogs were selling for $17.50 per hundredweight, now they're going for $25 00 Steers, now selling for $28 50 were fetching growers $22 50 a year ago Mr Conrad notes that the growers have been losing money up until this year and now for the first time they're starting to opportunity in AEROSPACE? Ask Witter. Your Dean Witter man can ahow you exciting investment opportunities in this and in many other industries. And his recommendations are not guesswork. They are based upon research by one of the largest research departments in the investment business. An example is our lateet report: "The Aerospace Industry." It includes research summaries on several important aerospace companies. Mail the coupon for your copy. Dean Witter & Co. ...the people who dig deep realize some profits. Abe Guss of Granite Meat Company, a Salt Lake wholesaler, noted that pork prices are higher than they have been in eight years He expects that most of the problem reflects a temporary shortage which could be relieved in the fall, particularly m the beef market There has been a leveling off of live beef prices in the Chicago market, which could be reflected by a down trend In the product in the not too distant future There is always a slight pickup in most meat prices, especially pork, in the summer months, because larger numbers of animals are held off the market for feeding, but grocers and packers agree that this is the highest they've seen for sometime Higher prices for live ani mals in Chicago reach a Raa Vert Start lackaaaa AN FRANCISCO FaaHIa LOS ANQILCS 37 East Caul Start I CHI CAM NSW YORK First South, Salt Lake City Telephone 328-15- 15 TO: DEAN WITTER A CO. Pit ate tend me a free copy of your report eummariiinf investment opportunities in the aerospace industry. new, application Continued to Page 15) Angiocath Fathers Day Specials No need lo put off home repairs, remodeling, addition of a room, landscaping or anything else your home needs. A Tracy-Collin- s home be loan can improvement arranged in minutes, costs little. ttcr ' CANADIAN' SJUUNTIE me TRACY-COLLIN- S OP IN Bank and Trust Company Daootif ltve Ce'M't' oa DAILY 1:00 o.m. to 3:30 p.m. Men. Thru Set. Mulhollands LUMBER 3291 HigMond Drive s - zJ'fi frrrr TtKSEDQiir QUALITY k wnreissca i 7i ! I 0S7 ii : H QJEyi ; V ' A HARDWARE PHons 4 BA-- "fesy Credit Terms" 43 . t r i J 9 9 9 . j 54 UMuU III t.wHi! I? fej. tuft ftutofe't |