| Show ij 4 UiUi ul n1 tii Six stories one plot: of Ouir Age IRomamce Tihe isTedmoIogy The Salesman’s Dream In Spain You re a Tl sales You re a software engineer You've applications got what is probspecialist ably one of the When you picked L1 most irresistible this'career you in the history of d messages selling never dreamed that one day you salesmanship rendezvous in Barcelona Spain Hold this It goes like this with two Navy destroyers in your hand Calculator Scientific isTexas But when your company Now let s compare it to the most Instruments and one of your cus-popular computer of the 1950s tomers is the U S Sixth Fleet you the IBM 650 learn to expect the unexpected The 650 weighed almost three The destroyers are equipped with tons required five to 10 tons of air Tl computers and they need new software fast You come aboard and conditioning and 45 square feet of floor until is Fleet sail with the space And it cost $200 000 your job 1955 in money completed Calculator "Now look at the Not a bad assignment for a softre ware specialist named Susie You re in the palm of your you holding hand It has a primary memory glad you got into technology capacity more than double that of Incredible the 650 It performs its principal functions five to 10 times faster Chip And it retails for under $300 Youreamnte--- J With a story like this the hardest circuit grated ’ I designer at Tl part of your job is holding onto your You've helped sample You re glad you got into find away to make technology a chip talk something no integrated circuit has ever done before The Joy Of 1 First application an electronic Complication aid that helps children learn to spell You're in semi- The world s first talking textbook conductor design And that's just the beginning at Tl You love it I The talking chip's potential is I when people at You're glad you got into I parties ask you what you do You say technology make things complicated " (Pause ) "In fact got promoted recently for creating some major complications" What you mean (but seldom explain) is this’ the more active element groups (AEGs) you can put “"°J Rendezvous TI-5- TI-5- 9 nThe Li Fw mind-bendin- g £4 ' I I 9 on a single chip of silicon the more the average AEG cost goes down In short you make things cheaper by making them more complicated Your work made it poss'ble for a Tl consumer product that sold three years ago for about $70 to sell today for $14 95 Your future looks wonderfully complicated You re at 30 000 AEGs per chip now and 100 000 is m sight You re glad vou got into technology Outsmarting Smog You ve always designed a r borne radars for Tl customers - I I L-- w Now a'l of a i sudden you know your next radar design is going to stay at the airport On the ground Itsonthegroundth at traffic controllers at Los Angeles International Airport have a problem They can see incoming and outgoing airplanes on their radar just fine so long as the airplanes are in the air But when the airplanes are on the ground - touching down taking off taxiing parking - they are sometimes impossible to see and control Ground smog obscures them You believe you have an answer to the smog problem You dig out the plans for an airborne groundmapping radar you helped design You adapt the design so the L A controllers can use it to see through smog It works beautifully Today your radar is widely known as Airport Surface Detection Equipment (ASDE) Its standard equipment at L A International and at the airport in Geneva Switzerland Other airports with smog and snow problemsare expected to have it soon You re glad you re m technology Oil Sleuth International You re a geophysicist A good one Youcould&e with any of the txg oil companies But to wanted you get with a company whose specialty is the same as yours Exploration That s why you re at Geophysical Service Tl Tl in explorer ships Tl aircraft and Tl photo-geolog- ic truck-anf- l vibrator systems are working all over the world They re finding oil And they re identifying areas where no oil exists thereby saving huge losses tractor-mounte- in d drilling costs Also Tl s worldwide computer network and its Advanced Scientifc recording Computer is making and processing possible This exclusive exploration techniques he only practical' way to unscramble ' areas on land andsei a You're happy sleuth You'reie on the biggest hunt m history And your team is out in front You're glad you got into technology 3-- D no-reco- rd smog-piercin- g If you’re not in technology yet think it over it you are in technology talk to Texas Instruments Campus Interviews Oct 19-2- See what Tl is doing in: n 0 Send for the of Tl 34-pa- ge Microcomputers and microprocessors Semiconductor memories Linear semiconductor devices Microelectronic digital watches Calculators Minicomputers hardware software eaurin9 s°ffware compatibility with microprocessors Distributed computing systems Electronic data terminals Programmable control systems Data exchange systems Advanced Scientific Computers picture story people and places Write: George Berryman Texas Instruments Corporate Staffing P O Box 225474 M S 67 Dept CG Dallas Texas 75265 stemrSmCdataac's“'on control radar and Dire Address Beacon Systems Microwave landing systems Radar and infrared systems tacti Guidance and controls for missiles Worldwide geophysical services tn Clad metals for automotive cono electrical thermostats and fof Interconnection products sys switching tronic telephone Air traffic Temperature-sensitiv- e contm5 automobiles and appha00®5 Keyboards for calculators many other products Texas Instruments incorporated An Equal Opportunity Employer MF X- - 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