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Show Monday, March 27, 2006 DAILY HERALD A bright, shiny Apple turns 30 May Wong _ iAnniversary: 30 years of Apple SAN JOSE, Calif. — Silicon virtually disappeared but one From its humble beginning jn a Cupertino, Calif. garage, Apple computer has grown into a cultural and technologicalinfluence despite having a small market share in the personal computing market Asthe storied company from product failures and arguably misguided decisions to emergewith a shinethat’s more than skin-deep. Its brand nameandproducts — from the Macto the iPod — resonate as both hip and innovative. Forall ofits recent successes, however, Apple also has its share of challenges aheadasit maturesintoa digital media provider. In the digital music arena. where Apple dominates, French lawmakersare angling to force the company to change its successful-~wayof chainingits popular iPod player to its online - Sierra Hansen 1904 Power Mac series debuts t y SS 1900 \, SY Eightinn ~~ 1908 cube-shaped 2001 iMac Gdcomputer iPod cod» ; - x Apple Mike Mike CEOs Scott Markkula a 208 John Saulley Michael Spindler > Gil Amelio firms have discovered a few newvulnerabilities in its Macintosh operating system Thoughthe security’ breaches $14 bilion have been innocuous, security experts saytheysignal that Appleis a higher-profile target nowfor hackers, whoin the past have focused heavily on Microsoft Corp.'s predominant Windows system. $11.1 “Appleis on morepeople's radar nowthat the company is a majorforce,” said TimBajarin, president ofCreative Strategies, a technology consultancy. “And these are all growingpains.” Apple's journey beganin 1976 when two college dropouts — Jobs, a marketing whiz, and his friend Steve Wozniak, an engineering genius — filed part- nership papers on April Fools Day, their eyesset onbuilding andselling personal computers. Another friend, Ron Wayne, opted outof the risky venture within two weeks. Theirfirst product was a build-it-yourself computerkit. A yearlater, in 1977, the AppleII microcomputerwasborn. It was notthefirst personal computer butit was the most successful — tino,Calif.-based company's creations have been duds that tion and incomeforothers. The Apple Lisa, introduced in 1983, used an innovative icon- and mouse-based graphical user interface thatlaid the founda- tion of today’s computers and replaced the previous arcane text-based systems. But the Lisa was commercialflop: Its high price— $9,995 — sent business users to PCs from IBM Corp. The hugelysuccessful — and moreaffordable — Apple Macintosh followed in 1984, giving birthto desktop publishing byallowing usersto create their own newsletters orprinted material. Microsoft eventually copied the user-friendly graphical inter- face andlicensedits Windows software to manufacturers who copied the IBM PC. The clones proliferated while Macintosh sales were hobbled by Apple's « decisionnotto licenseits soft- wareto other hardware makers. The next decade was punc- tuated byan internal power struggle that forced then-chairman Jobs to leave the company, a series of execution missteps, and botched projects — most notably the Newton,a handheld computer dubbed a personal digital assistant. In 1996, when Apple was struggling for a foothold in the personal computing market and its efforts to upgrade its operating system were going nowhere, the company bought Jobs’s second computer company, NeXT, returning the prodigal son to the fold, andlater to the helm. Jobs, whose charismatic personais the face of Apple, led the company’s resurrection 13, Lindleysaid she initiated theclubto allowkids to take Walt DisneyCo., has since bolstered Apple's rising star in the world ofdigital entertainment and consimerelectronics. Apple's iPod and iTunes franchises have popularized the notion of music — and more recently, video — on-the-go. They also spawned the modern explosion in podcasts,orselfmadebroadcasts of audio programming overthe Internet to portable gadgets. Today, Apple's well-honed, self-propelled reputation as Davidfighting the Goliath of Microsoft andthe rest of the PC industry beliesreality. Apple maystill hold roughly only a4 percent share of the worldwide PC market, but analysts say its current operat- another — first with the iMac, then the slick new OS X operating system, then the iPod music player, then the market-leading online iTunes store. during his absence from Apple, Pixar Animation Studios Inc., also hadputthe already celebrated high-tech executive in the middle of Hollywood. The connectionto.Pixar, whichis nowbeing acquired by The Microsoft with innovative features,including 3D-like imaging and side pane for “widget” applications. Manyanalysts expect that Apple's market-dominating iPod — which works with both Windowsand Macintosh ma- Love said: "We have six com: petitive women’s teams so ar Participants 4 ited.1o residents of Se Springs. Lovesaid. Reside they live in. “We'rein a uniqueposition from Eagle Mountain. Cedar Hills and Lehi have jomed the tried to utilize what we have.” State lawdoes not require youth under 14 to have a li- resident fees and will provide fishing poles, she said. otherwise spread thin the highway. Lov ‘When vou g: strike an agreement with Talon's Cove Golf Course. a privately ownedcoursein the Harbor Bay being bya lake,”she said. "I cense to fish, and the DWR ing system set the bar forrival with one breakthrough after A side venture Jobs founded Offered to kids ages 6 to advantage of the environment a 6OO 04 06 2 “87 a 1 % 97 Ww OI WW OD Ajjple Computer inc.; Telerate; Thomson Finangal. Hoover's inc. failed to make it any money, but becamea sourceof inspira- council membersat a recent spring $33.96 logical influences only grew fromthere. Someof the Cuper- Jennifer Lindley. recreation coordinatorfor thecity, told the Pelican Bay Marinathis $13.0 March 00 the Apple II as the genesis of the personal computerrevolution. Apple's cultural and techno- Springs.ne is still a few years away sion of Wildlife Resources to $80 per share a hit not just amongengineers, but homeusers, too. Manycredit Rec Program D Visit: Sare develop a fishing programat Annualnet sales, 1987-2005 In the computerspace, where Appleis seeingits best sales in years, information-security Saratoga Springs plans to add fishing and golfto its recreation program, but baséball meeting that she has been working with the Utah Divi- Steve Jobs Monthly closing prices, 1983-2006 UP Saratoga Springs to add fishing, golf to ree program Some product milestones < iTunes MusicStore. Recordinglabels also are chafing at Apple's insistence thatits song downloads remain 99 cents apiece. Apple's CEO Steve Jobs rebutted bycalling the record industry “greedy.” « 1983 1976 © Appie Lisa~ Apple | first use of & a@buildt- 1977 an icon: and ¥ 1003 yourself Ap le ll mouse-Dased 1984 Newton computer micrographical Maantosh hand-held kit computer interfa¢e unveiled computer ae celebrates its 30th birthdayin a week, Apple Computerinc. will have brushed offits bruises Jennifer Lindley, Saratoga Springsrecreation coordinator a Valley's historic orchards have notablefruit still stands: Apple “We're in a unique position being bya lake | tried to utilize what we have.” She said she also hopes to City, to offer'a golf team, she said. program. There are no non away, Lindleysaid, since the city has no baseball fields. Evensoccer,the city’s most popular program, islimited byfield availability. Snow Springs Elementaryin Lehi hosts the games. which begin in the spring and.fall. although CouncilwomanMia Love said team is Thesoccer le: to unite a com punity that along SE SOK cerfields. you see kids from and Loch Lomond playing together. and them parents aretalkiyy: Love said. “The whole city Programs like baseball, how- together ever, arestill about two years each charged $250) 1s out Resident Brenda f said her two da € playedsoccer and basketball and Petersen and her husband Darrin, volunteer ‘We enjoy going ents,” she said, adding that she often meets people she wouldn't have othersyise thecity will work to create known. eral years. “Wedosoccer really well. said of her family teams there are. the better We love sports morefields over the next sev- Utah County News chines — and its new comput- ers based on Intel Corp. chips — the same used by Windows — will help grow Apple's slice . www.heraldextra.com of the PC market. It's that time of year again! 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