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Show — Sunday, March 19, 2006 Se REL SERRE PRE OR DAILY HERALD ar Glame game. ees eo or that peoScipivacess ails ton ncidiedamgia tote nee a ean paien age ws Continued from Al ple prefer the taste of Twinkies (500 million sold a year) to tofu with cheap, caloriedense foods. (much less) Neetisks _ Soe face of a multibillion. nutrition, and consumers seem marketing whirlwind determined to moveless and eat. countless hig! more,says Tillotson, a former How muchofthat burden of Fast food, easy access the debut of a supermarket and it has moved toward tast food, large portohe, and alkin-one shopping : SSSA ogwes sneg causal mercial opensfir sentsdememaen soda surpasses cummeoeate Chicken expands to Gee Mart begins _ hes leuts in the become nation’sfirst firstmarketed breadsbemade with McDonald's cofleeandmikin 7.700restaurants selling to take on obesity and good food industry executive. ; . Grocery chain billion ennched fiour restaurant "1 treats, ) are £ - ing those choices,” sea blamebelongsto the food indus-_ Nestle, a nutrition professar at trycan be difficult to answer. New York University and critic a : groceries =| SS ee : ei q J % =r . 1900) worldwide a. ra i ®t. eee ™ the United States A ZT ro Personal responsibility of the food industry. “Andtheir methods are very effective.” Meanwhile, efforts to mar- The food industry emerged -~oe——-Gong _ket the healthier products Earl strerecbinictonRev pore concern. But at some point food became too plentiful, a change thataltered the culture of the American diet. Yale obesity expert Dr. David Katz says that's because compaues aggressively peddle food to people who don't need it Food industry officials prefer tocall it consumer choice. “We don’t think the food industry has done anything particularly wrong in this regard,” Leach, an executive for new products at PepsiCo Inc. As for nutrition data,it isn't alwayshelpful. And attempts to standardize or clarifylabeling still meet resistance. Personal responsibility also falters whenit comes to children, who are bombarded by junk food ads that undermine parents. Everything from child-friendly merchandizing of sugary ce- to scientific eesiecs that can Andovereating becomes In many waysthe food indusa busi eveneasier when food is everytry is chasing a moving target. When. ae fat wasthe where, Nestle says. For years, food production was enemy, companies reformulated Mealtime is all the time a better understood science their products, says Grocery wheneverything from cars than nutrition. And so whole Manufacturers Association to backpacks to grocery carts grains were abandoned and hy- spokeswoman Stephanie are redesigned with snack food drogenated fats embraced. Childs. Only later did they holders to accommodate conThe medica! community takes learn that the trans fats they stant muncl much of the blame,says Dr. had replaced them with were Did that lead food companies George Blackburn of Harvard even worse. to change, or did new products Medical School's nutrition diviBut the science lag can't exchange Americans? Research showsthat people eat more when faced with a variety of foods, or even a variety offlavors within a single food. For example, you areless likely to overeatplain baked potatoes than those drenched in butter, | salt, sour cream and chives. Sugary cereals, Katz notes, have moresalt in them than manypotato and corn chips. Katz believes that's one way says Robert Earl of the Food reals to cartoon ads is designed sion. plain the growing ubiquity of food or the ballooning portions Engineering obesity? to makea cereal’s flavor more ing group that prefers to indict edentarylifestyles and poor wices, Companies havetried to help )cople make better choices, he ays, offering healthier prod- over whatchildren eat, says Dr. Susan Lynch,a child obesity doctor and wife of New Hamp- in the medical curriculum exceptin the last 30 or 40 years,” _he says. “As soon as we got ofit, from bigger buckets of movie popcorn to McDonald's muchvilified — and now defunct — Supersized burgers. Despite his criticism of the industry's practices, Yaie’s Katz a professional responsibility to be sensitive to people's healthy getting people to buy moreat lowercost to the producer,” says Nestle, who notes re- Vroducts Association, alobby- ts and morenutrition data. Sut people.can't be forced to jake the right choice and con- umer disinterest doomed many of those products. He's right Consumersbear muchresponsibility for their weight indthe fact that two-thirds of mericans are overweight or obese. It's not the industry's “tault that people don't get ex- Changes to give companies more sway shire Gov. John Lynch. Suchtactics make it tougher to teach good eating habits to kids who equate food with en- I'mafraid it'll not only hurt electives but we'll just run kids sight out of the system because there's no way they can get fromhere to there,” Ray said. Manyof Provo's high-school- “Wedidn't even put nutrition drugs,to hell with nutrition. We're just now getting it to be ceed, theystill are susceptible , Dave McKee said students who are already struggling with the math andscience requirements will undoubtedlyfall behind. “It doesn't fit for all kids.” ers already are in a “university Ray hopes the state Board of track”that steers them into the same numberofclasses the Educationwill be flexible as it considers whatclasses it will ac- state will require. But others who wantto gear their studies cept. For example, zoology and Size portions AP Science lag eating.” ‘oday, the food industry sufHe says food companies — includinghis own,oneof the fers from nutrition research overload, with tidal waves of biggest losers in the vending machinefight — should haveof- new and sometimes contradicfered healthier vending options tory health findings that strain long ago,then redirected atten- itsability to produce appealing tion to othercritical issues, such foodsthat are in sync with the as getting physical education latest science. backin schools. Even when companies suc- Spanish Fork High Principal andBest Foods ‘SOURCE: James Titotson, & business and 00d policy protessor al Tufts Frisdman School of Nutrition tertainment, she said. toward goingstraightinto the workforce after high school would have to take more math andscienceclasses. Continued from Al 1886 Coca- 1911 1940 The first Dairy , 1953 C.A Swanson 1967 High-tructose 1981 Lean 2000 Major food 2004 Cola goeson Crisco Queen softice and Sonsinjroduces com syrupcomCuisine frozen _industy mergers— Kraft. McDonald's sale in Atlanta introduced cream stand opens 98-cent TV dinner mercially developed dinners debut and Nabisco. Unilever ends Super- “I'm afraid it'll not only hurt electives but we'll just run kids right out of the system becausethere's no waythey can get from hereto there.” Sam = Provo High School principal physiology don’t countfor sci- complex and appealing to get acknowledges companies arein “It’s a tremendous wayof people to eat moreofit Industryofficials dispute Katz's theory. Earl, of the Food Products a difficult position. Ultimately, theysell food, and staying in Association, says he knows of no companythat has knowingly manipulated ingredients as Katz business means selling the foods suggests. people want. Public health is search has shownthat the Whatever the food industry’s secondary. But whatif those companies engineered their foods to make you eat moreof them? amore food people have, the morethey eat. “There's no question that that’s an incen- tive to buy. Everybodyloves a shareofthe blame, Tillotson, the Tufts professor, thinks obesity lawsuits are inappropriate and Congress is considering a Thoughhe acknowledges that evidenceis scarce, Katz believes bargain.” This has changed how measureto bar them. Food companies were asked companies dojust that, much the waytobacco companies wereaccused oftinkering with nicotine. tion distortion has contributed enormouslyto obesity. encecredits right now, but add- to feed a hungrynation; suing nowpenalizes them for doing so, he believes. a productive way.” couraging, Ray said. Another concernis staffing. A recent Utah State University study foundthat Utahfeels its teacher shortage the most in special education, speech pathology, math andscience. The study also foundthat the schoolage populationwill likely grow by 28 percent by 2014, while about 46 percentof current teacherswill retire by 2016. It’s hard enoughto find sci- » Early drafts of the courses thestate is considering are en- without requiring more, McKee ing them to thelist would help students whostruggle in chemistry and biology, he said. And an electronics class might be able to qualify for science cred- it. “The moreflexibility the state will havefor classes that teach science contentin a hands-on way, the moreable we'll be to give students the opportunities they need to getscience skills in ence and mathteachers now said, “When you have more and morecore, youstart having trouble getting people to teach those things. Mortensenis holding her judgmentonthe changes until the state board has the chance to respond toparents’ and edu- cators’ concerns. “I think we're just earlyonin the conversation now. »Anna Chang:rYen canbe , reachedat 344-2549 or annac@heraldextra.com. aN LOOK WHAT’S NEW TODAY! LSS ie Warted Planner Il Position Call 373-6450 to have yourclassified ads in this section! ‘thet Wanted Welders MisaCitythi “ Mids eenancg, Sie Sted bebind Bel Wes ‘ich Mountains in He- $10-$t6me with full benefits. Companyis ecruiting to fill the positionof PlannerUt. IntermountainLift (801) 489-3652 ber Valley, is currently This Position is full time with full benefits, including medical insurance, relwement and a 401K brogram, willing to train. Manager FT, M-F, oxpreq gent em Salaty_ withig commensu‘ate experience tesumesto and educational am cations ‘s available on aes $45,500.00. 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