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Show = , Sunday, February 5, 2006 DAILY * ° Reading 1S the ° Exercise of t that's what my fellow member of the National Speakers Association, Charles “Tremendous” Jones, once told me. And it’s not too late to adopt a New ‘Year's resolution to read more or to improve your reat As a matteroffact,I dic this myself several cereago. I felt my reading skills had slowed down overthe years anditwas taking me longerto absorb less. I took a speed-reading course, which helped me immeasurably. February is the perfect time ~. to improveyour reading, since <: it’s Library Lovers Month. I’ve alwayssaid thatlibraries are an untapped gold mine. Religious leader and editor Lyman Abbott said: “A book is a friend; a good book is a good friend.It will talk to you whenyou want it to talk, and it will keepstill when you want it to keepstill — and there are not many friends who know enoughto dothat. A library isa collection of friends.” Norman Cousins, the wellknown American editor and writersaid: “The bookis still the finest portableuniversity knownto man.” Thelate Earl Nightingale said manytimes that a person who does not readisn’t any better off than one who cannot read. Like manyof us, Earlwas giventhe gift of reading and learning by his mother, whom he andhis brotherscalled “Honey.” He was only about 9 years old when he marched himself off to the public library to begin his search for the answer to whypeople turn out the way they do. By the time he was 29, he had discovered that “we become what we think about,” and that information launched not only his career, but also pioneered the personal developmentindustry. As an adult, Earl's appetite for reading and learning was voracious, and he bought and read books,several at a time. i A diverse collection of books lined his library walls, and he 4 would often refer to them as his Y “treasures,” believing that they contained valuable lessons and information aboutlife. I was surprised to see a U.N. education study that appeared in USA Todaya couple years ago. The UNICEF study was based onfive different tests of 14- and 15-year-olds to determine theirabilities in reading, math andscience. The study also factored in the International Adult Literacy Survey. South Korea had the most effective education system among the world’s24 richest countries, neten tea Refinish It & Save $1,000's! & ARTISTIC * Hlarve + ‘Riverwoods,” he said. “Ilike Continued from C10 e mind Mlacka y ly Positive Struggles with Japan in second place and the United'States near the bottom at 18th place. Anotherresolution you might adoptis reading different material that introduces you to new ideas and new waysof thinking. Don't just read the sameold _stuff that confirms your existing prejudices. Here's a flash quiz that shouldgive you a clue as to your priorities: What section of the newspaper do you read first? The sports page? Comics? Your horoscope? When do youget around to the business news,lookingspecifically for developmentsin your field? Third? Fourth? Never? Your answershould tell you something about whether you've got your act togetheror not. Read your trade journals. That's smart.If you'retrying to land an accountorget close to someone,it helps to know what they're reading. Readtheir trade journals. That’s twice as smart. If you're looking fora job, it’s not uncommonforan interviewer to ask what you've been readinglately. Have a good answer. Currentbusiness books andperiodicals, trade and technicaljournals in your field, thoughtful booksof any kind, fiction or nonfiction qualify,if you can discuss them creatively and analytically. One job seeker took his reading so seriously that he staggered homenightafter night bearing loads of books and periodicals to boneup for the next day's interviews.His little daughter couldn't understand and one day asked, “Mommy, why does Daddy alwaysbring homeall that work?” Her mother explained to the tot, “Well, darling, you see, Daddy has so much workto do andif he can'tfinishit during the day hebringsit home.” “Well,” responded the daughter, “I never thoughtI'd have to do homeworkafter I got out of school.” Mackay’s Moral: I would suggest onefinal resolution: You're nevertoo old to stop learning. a made me lean more towards Chocolate ° , eople’s lives change in two ways — the books t feb Sootdard they HERALD our location at Riverwoods we're nation store,” he said. “But I between Bajio and Tucanos, ‘was onthe fact that peopl know us, and people in Utah County love their sweets and are passionate about it,” he said. Of Rocky Mountain's 307 franchise stores nationwide, 60 are in high+raffic tourist areas including Fisherman's Wharf in San Francisco. Most of Rocky Mountain's chocolate pieces are handmade at its franchise parent's 53,000square-foot plant in Durango, Colo., and shipped freshby i fleet of refrigerated trucks to « its franchise stores. tions about the mall's visibility and growthprospects. “When Riverwoods first opened in 1998, they had Gap and Banana Republic. But those two later opened at Provo Towne Centre and University Mall and left Riverwoods in 2001.To make things worse, the economy took a downturn after the 9/11 attacks. The mall then developed a stigma, which made it an uphillbattle Uegetting tenants in there,” But Ray, a had considered opening at University Mall, changed his mind about Riverwoods last year after Happy Sumoopened there. “Happy Sumo was already at the Gatewayand the restaurant is doing very well. That Rayalso hadinitial reserva- twoof the busiest restaurants there, and Happy Sumo is just three doors down.’ Deh aie veel toeot www artisticbathrefinishings.com | Refinish Any EH TT iit conesiedes | Tub for $275 Tile for $550 Over 20 Years of Experience fe tidbits of informa- was perfect. That's why we're waiting with Crossroads and Traverse Mountain.” Building a loyal customer base through customerservice is just as important, especially with gas prices wreaking havoc on the company’s produce and shipping costs, Ray said. “Our chocolate costs have jumped because ofhigher gas prices. Granny Smith apples andstrawberries havealso doubled andtripled overlast summer,”he said. “But the biggest surprise we had was when UPS recentlyhit us with a fuel surchargeof $1.79 for each chocolate package weshipped to our customers. That's an unplanned cost that I can't recoup from my customers.” of ways. For example, Google mayhave aggregateinformation to indicate, hypothetically, what percentageof users look raphy,or that 25 percentofall itsvisitorslive in California, or perhaps that 2 million visitors came to the site during specific hours. Other Websites may use the informationit has collected about you to adapt contentto appeal to your particular interests. This type oftrackingis called individualprofiling because it is personally identifiable to you as an onlineuser. Sites that useindividual profiling may collect information on your online actions and habits so thesite can target specialized content, advertisements, or products to you. If, however, you gotoa site where you need to register or seek to buy from thesite, the site will be able to connect yourInternet activities with the information about you thatthe site has onfile, such as your e-mail address, your user name and password, your mailing address, your credit number, or telephone number,etc. —_If you wantto hide your identity when surfing the Web,considerusing a tool known as an anonymizer. Anonymizersare essentially intermediary servers that act as protective walls. As a result, you are able to conceal youridentifying information from any Website you visit. Anonymizers prevent sites from adding cookies or otherfiles to your computer, thereby protecting you from being profiled by marketers and reralers: The mall's Prosi the , _right after the Olympics andit Hes and shared in a variety | | | Phil Shettig, the company’s director of product development. Part of the work involved testing by skiers and marking upthe suits to get the padding in just the right place. Shettig estimates the product devel| opment cost Spyder about | 70,000. “It wasincredibly difficult to get these suits to work right | for world-class athletes,” he said. “If you look at some of these athletes’ arms,they look like someonehas just takena baseball bat to them.” The paddingwill be used by skiers on the Canadian and U.S.slalom andgiant slalom teams — all sponsored by Spyder and wearing the company’sdistinctivesuits with spider weblines. Shettig _said the material was outlawed by the International Ski Federation for downhill and super giantslalom races because of concerns aboutpotential unfair y ge. » Submityour questionsto pryingey COM. USTAR Utah Science, Technology and Research Economic ereInitiative “A ship in harboris safe, but that’s NOT why they're built.” pei internationally. {¥ you or 0 friend have any TMD call for 0 free consultation, Les Brooks DDS Refinish Tub & en Continued from C10 I spit $14,000 on the two Riverwoods Business Park is another advantage,he said. “Riverwoods Business Park is growing, adding new businesses all the time. Weget lots of customers from the medical centers there and we've also made somesales calls at the park.” To improve Rocky Mountain’s visibility along University Avenue, Ray had a sign mounted onthe back ofhis store, and a smaller sign along the front. “That worked from day one,” he said. “One of my _first customers told methat his wife, while driving along University Avenue, saw the Rocky Mountain Chocolate sign, slammed on the brakes and swerved through two Someinventions come from morepersonal experiences. Atthe d3o lab in Hove, England, the padding that ended up on the Spyderskisuits was conceived on European slopes and ped in a food blender. Chief Executive Of- net na spcly Wana) Privacy on my face, especially since Having fewer direct competitors at Riverwoods also Raysaid. “University Mall may have much more foot traffic, but there are already three existing chocolate shops and ‘the lease was more expensive. also did research on the desserts at the Riverwoods’ restaurants. Tomy knowledge, few’ haveextensive dessert menus.” Riverwoods advantage about|3 ounces lighter. 1-888-707-9297 store, That story put a smile tion about you:the type of ‘ou are using,the heightand wat width of your monitor, what browser you are using, your IP address, your ISP’s name, where you linked from, and how many pages you havevisited in this i Sites compile information about you either in an aggregate with other users’ information or in an individual profile of you. aucueae information is tl compiled Without revealing your identity, andit maybe Severe Heapacnes? MIGRAINES? Tension Hrapacues? Siire Neck? TMJ? BATH & KITCHEN REFINISHING INC n ‘ay is planning to open more stores at the Crossroads in Salt Lake City, and possibly at proposed regional lifestyle centers such as the Terrace at Traverse Mountain in Lehi and Sundance Commons in Pleasant Grove. The timing of “the store’s opening could make a differencein its success, he said. “Gateway, which opened in 2001, wanted us in their mall before the Olympics in 2002. But we knewthe mall was new andneeded time toattract people and grow,so we timed our store to open in May 2002 : i ficer Richard Palmersaid he andhis partners wanted to Continued from C10 find something that would be flexible, yet protect them when added to outfits for Olympic they fell on the slopes while bobsled andskeleton athletes snowboarding. this winter to reduce drag yet Palmeruses an analogy to maintain movement. describe how it works:A reEachsuit is adjusted to fit the _laxed person tenses up as he specific athlete. prepares to catcha baseball, “It also allows them greater bracing for the impact. Once freedom of motion and greater it’s caught, he relaxes again. flexibility than the traditional Palmerbelieved so much sliding suits of the past, which inthe technology that he sold tend to have been thicker and his house andput the money less porous,”said Stu Isaac, a toward developing a business marketing seniorvice president tosell it. He estimates it cost with Los Angeles-based several million dollars for reSpeedosuits will be worn search and development, and it | by skeleton athletes from a took about two years toraise handfulof countries, including operating funds. the United States, and by U.S. The funny-looking waffle bobsledders. material caught the eye of AtPortland, Ore.-based Nike folks at Boulder-based Spyder Inc., aerodynamics research Active Sports Inc. They have helped produce Swift Skin, spentthe last year and a half designed to make uniforms for perfecting its placementin race suits, replacinga stiffer foam the U.S. men’s and women's hockey teams more comfortthatinhibited , Said able and durable as well as Outerwear _lanes of traffic to get to the WDE Lola z- Val | “Getting the USTARInitiative ship out intothe oceanof economic developmentpotential is a toppriority for the Provo Orem Chamber of Commerce. Today is the time we mustinvest in creating the next generation ofinnovative Utah companies Providingresources forresearchin technology, genetics, bio-med and other areas is essential if Utahis to capitalize onthe competitiveadvantages we already havein place. If we don't think about the future, we won't haveone. 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