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Show BUSINESS odd it na EDITOR: NANCY BLISS 344-2562 din TECH WATCH SATURDAY, MAY wy Shop guarantees ina din ‘white knuckle’ experience {in led J C7 HIE DAILY HERALD By TAWNYARCHIBALD Bos WEINS EIN The Daily Herald Computer generated prototypes creating Job opportunities lhat's right, on a computer. Every nook, crevice, bearing, nut, bolt, you name it, It’s called digital prototyping. Sound far-out? Actually,it’s been going on for a while, In 1990 Boeing announced plans to build a newtwin-engine airliner. On June12, 1994, the first 777 prototype took off on its maiden flight. The 777 designed by teams. using thousands of terminals and a craft, there's a speed to physical prototypes. Now majorauto manufacturers use e to visualize and interact with entire vehicle and adrenaline rushthat gives you Knuckle nd run- ning in Springville. Just off I15 at B89 N. Vest, this new motorsports shop carries a varietyof items forall levels of about every problem that the only on in the state that can work for ATV's, dirtbikes and motoreycles.” Mortensen said “We also have a state-of-the: art, high-speed blower and a wind tunnel that can blow 150 miles per hour, All in all it’s about a $50,000 room, In the area of watercraft Mortensen claims there's noth ing the shop can't do. With the equipment and know-how, the shopclaims it can fix any make outdoorenthusiasts. “Thestore is 10,000 square feet with a 25,000 foot oatoe or model, no matter the age or showroom, variety of specialists in’ dirt bikes, street bikes and ATVs.” Mortens en said. © “We have the largest supplies of used ATV's and dirtbikes in the county. We aim for customer service and Job and product knowledge: In dirthikes. White Knuckle carries a full like of Kawasaki bikes and is an authorized said Mortensen, store owne the only Ducati dealers thest computer-aided, three-dimensional interactive application systemthat allowed engineers to simulate the tssembly ofthe without resorting White Whether you're talking about a motorbike ora water- Imagine building a massive air: plane,ship or automobile virtually. The SPRINGVILLE name says it all, Knuckle correctly diagnose but to repay comes to them “We have a dinometer, street bike. According to Mortensen, the stores sei department has the equipment and knowledge- able technicians to not only brand. n parts we have a wide BRIAN FITZGERALDThc Duly Herald Loaded: White Knuckle Kawasaki/Ducati, 889 N. 2000 West in Springville, sports motor bikes, all terrain vehicles, watercraft and a variety of accessories for outdoor enthusiasts. aim Green dealer ‘Our location here exceeded ible to freeway traffic. Our future goal is to have more franchises. We would like to have 4-5 franchises under one stores Mortensen said the market share has doubled since they opened in February and sales have expectations by bout a third is per: fect.” Mortensen said. “lL want ed to be out ofthe city and vis We want to give back to the community through ride safe- ty awareness, sponsoring. rid- nd through donations to the community.” Mortensen said. “We want to be a good company and. str new ATV,if they attend a free riders safety course. chines the stor pparel for water- é reet ‘hike. dirt bike and road bike riders. They also have stickers, helmets and much mor honesty. We back our word, White Knuckle is working with Kawasaki, and offers $100 to anyone who buys a White Knuckle is between the located exits in Springville on the fron age road. Business hours are from a.m. to 6 p.m digital prototyping soft tssemblydesigns in real time, according to Bill Boswell, senior directorof products development at Engineering Animation, Inc. in Ames, lowa. {AL is one of several companies throughout the United States that make digital visualization software. Cheesecake maker savors sweet smell of success Boswell and other experts say the widespread useofdigital prototyping software, which actually encompa: « number oftechnologies including CAD (computer-aideddesign), distributed databases, and animation ¢ prototyping software, has c opportunities for mechanical engineers in virtuallyall industries. “Users, for example, can zoomin on thetiniest parts so problems can be corrected before they reach the manu: facturing floor.” In theold days, says Boswell the design proce was a long, tedious and expensive process. Designers sat at drafting tables working with vellum, triangles and‘Tesquares and would create a mode]in clay, wood or metal so it could be evaluated, improved and constantly changed. “That techniqueis nowin the Smithsonian,” Knight chuckles Not onlycan digital prototyping cretea three-dimensional simulated model, but it also allows several engi ieers to work on a project at once. “You can churn out thousands of prototypes, maybe even do one a night, ather than doing a few physical ones,” Boswell adds. “It's not going to elimi- hate physical prototypes. but it's going to drastically reduce the number.” ALL THIS neat technology has opened up the job market for mechani cal engineers, according to Knight ‘Our grads aregetting multiple job offers before they even graduate.” he The r et for mechanical engi heers is similarto the market for com puter engineers and computerscienlists. There are more »bs than there wre peopleto fill them.” And the starting salaries inch up each year. It's not just mechanical engineers who aregetting enticing job it tap is located on the main different flavors, Mazelle “Lite” aren't ing is professional societies like The AmericanSociety of Mechanical Engineers (http://www.asme.org). Bob Weinstein is a nationally’ syndicated columnist and authority on high-tech careers. He welcomes questions and com ments at bobhychait@aol.com YOR COPY Other recent store openings include Victoria's Secret, Things Remembered, and McDonald's. in her Philadelphia Cream Cheese, Hershe earlier this month. Located in the parkinglot of store offerings.” and “free” Imperial Hearthstone Bakery and GRACE SAENZ DICKSONKyipht Rules phot Borden “We're into abusive eating,” Mazelle says with her signature laugh anda shakeofher streaming lock We've always said we'refat full and sugar full. We make no pretense about what we'reupto.” The year-old owner of Mazelle’s Cheesecakes turned waitress tips and a lifelong obsession with eating into a multimillion-dollar enterprise that sells dinner-finishing delicacies to ‘00 restaurants, country clubs, hotel chains and airlines around Tasty vocation: Mazelle Ablon, owner of Mazelle’s cheesecakes, makesand sells sinfully delicious desserts such as the cheesecake sampler. Starting out of her kitchen, she has turned the business into an enterprise that does several million dollars in business. itable. In 1981, after a series of restaurant jobs, Mazelle fig: she could make more and have far fewer headaches by waiting tables instead of managing them She wi cheesecake famous parties for where friends would pig out on recipes she'd been perfect ing since she was a teenag French hearth oven and other desserts and pad their tips. made a het ‘ld bring in my bawdy personality to get these guys grew 42 percent las’ which was "Oh yeah about the cheesecake, world’s best : stirred up to sell cheesecake.” she says. Mazelle ask d around to see if other ci workers want In their search they began And at every new restaurant, she'd te the wait ures, she says the companyis bigger than acheesec:ake b box but under $3 million. would bring a to rese h bread making. They ended up at the San Francisco Banking Institute where they received hands-on training in traditional hearth sad baking and the idea for kery was born. Back in Utah, they brought in the owner of the Utah staff how to“ . saying she with a friend business tha sense of ed them and sold several hundred dollars’ worth Her waitress friend won the cheesecake wager, and zelle was in business. She made four flavors of cheesecake in her one-bedroom apartment and prayed that she wouldn't get busted hy the health department er. That Thanksg another waitri buy one for PROVO — Steve and Gina Pitts, both natives of the Provo re looking for a new uropean tradition to Utah County. ‘Texas and neighboring states, Although Mazelle won't give out proprietary sales fig. “I could talk to sm because | was waitress- — said Byron Orton, general mani ge It’s opening has been greatly anticipated with p to our growing list of fat grams for social sport, y SPANISH FORK Utah's first Albertson's and we're ready to add the shouldn't be eating th Baking Co. to help set up the equipment, establish a product line and train the staff. Once they were ready to open thy hired an Armenian pastry chef In addition to breads and pastries, Hearthstoneoffers sandwiches, soups andsalads. Express fuel center opened Albertson's food and druy store. The new Albertson's Express provide customers with six fueling positions at ithree gas pumps anda 70. sele tion of convenienceitems Thefuel center is open 24 ‘square-foot kiosk with hours a day, with attendants on duty at the kiosk from 6 a.m. to 11 p.m. Debit or credit cards are accepted at the pump. Theaddition to the Spanish Fork Albertson's storeis thefirst fuel center to openionthe state, as part of a new commitment to includefuel centers at vari- fous storelocations. POLICY New Business is a look at expan sions, new businesses, new locations and reorganizations in Utali County, The Daily Heraldaccepts press releases regarding new busi ness andprovides news coverage as a fivepublic service. Press releases should be limitedto S00 words Sendinformationto; Business Editor P.O. Box 717 Provo UT $4603 fax: 373-5489, e-mail. nbliss(a heraldextra.com. Justice sues American Airlines Salt Lake needs newretail investment — cost competitors cannot get a In a case with far-reaching toehold at Dallas-Fort Worth, the nation’s third-largest air. port. When a low-cost airline WASHINGTON (KRT) Department accused American new developments in digital prototyp Albertson’s Express Gap at Provo TowneCentr: tenants and customersalike, a sinful little slice of heaven. Dallas’ dessert diva has spent the t 18 years plying folks with cheesecake that’s to die for. If you count Engineering at the University of there. The best place to home in on “We're very excited to The: Ablon looks like a bespectacled Eve, naughtily proffering implications for the airline ceutical companies at's just a taste of what's out national chain clothing store, Location: 3376 N. University Ave. Provo * Hours: 7 a.m. to 9 p.m. Monday through Teei a.m, to 10 p.m. Friday and Sat > normaton:8181000 level, near the Centre Court. DALLAS — Holding out a cheesecake wheel with eight according to John Wang, ai ssor of mechanical engineering at Howard R. Hughes Colle; Be of Nevada, Las Vegas. “It’s also boosted the job market for bioengineers and medical engineers,” he says. “They're being hired by research organizations ally medical and pharma- The Gap, a ‘Towne Centre Friday, The The Dallas Morning News THE ENGINEERINGjob market But PROVO opened its doors at the Provo. By CHERYL HALL has had its ups and downs, and some fields are strongerthan others. NEW BUSINESS The Gap industry the Justice Airlines Thursday of violating antitrust laws by using cut gives up, the Justice Department alleged. American throat tactics to drive low-cost thenjacks up its fares. Fort Worth-based American competitors out of business. Airlines said in American’s practices at Da bythe government are unwarranted and go aga the very The lawsuit statement targets that it “believes the alley tions Fort Worth Airport, but the issues raised challenge the hub-and-spoke system used by virtually every major airline. Justice Department officials said they are examining other airlines in other hub cities. Thelawsuit, filed in Wichita, essence of free-market compe tition.” “American will aggressive defense fident that its mount an and is con actions iP Dallas/Fort Worth will prove to be nothing more than those of any tough competitor in a slashing fares and saturating highly competi ve industry Kan., accuses American of routes to make sure that low the airline's statement said ByAMY STEINBERG structures and hotels, the report said. But to thrive, downtown needs more than CITY he shifted Retail activity has from downtown to the sub that It has been a generation since any sizable invest- j Press Writer SALT urbs LAKE because no one has undertaken new projects in the area in nearly 20 years. according to a new study But revitalization proj ments in downtown retail were undertaken,” said senior research analyst James \. Wood in his report “Downtown needs an infu works sion of retail energy to support and augment the the study by the Bureau of extraordinary real estate development and invest ment that has occurred over ects already in the may help downtown, said Economie and Business Research at the University of Utah's David Eccles School of Business The good news for the area It has seen an influx of office buildings. civic the past 25 years.” archers found subur powercenters,” the Midvalley Center, and large retailers, such as Costco, have kept customers from shopping downtown. Retail sales fell 9 percent in downtown from 1995 to alt Lake 1997, the report said. But when com- pared the rest of Salt Lake County, things look even bleaker. In 1980, busine in the city took in 43 percent of the county's retail sales By 1997, that figure had dropped to 28 percent. That means not onlyare subufbanites not coming downtown to shop, the report said, but those who live in the city are actually traveling elsewhere to purchasetheir retail goods. |