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Show ;" .V DAfe'c6ui4fY:dLWER, MARCH 14, 1984 BSt 3IVAG HTU03- SOUTH DAVIS ADVERfiSfeR; hCHAM ,HJHM 1 i: Almost half the women .of the eight billion soft, in the U.S.A. regard their thick cotton swabs eyes as their best feature produced each year are usand nine out of ten ened at the dressing table hance them with mascara. each year for blending eye Sixty-on- e percent of makeup. women take only fifteen the to According minutes to get their survey, when women apmakeup on in the mornply makeup, black is the ing. Most use eyeliner and preferred for color shadow as well as mascara eyeliner, followed by blue and other cosmetics. and gray. This survey was conLavender is the the naducted for the makers of favorite eyeshadow tions cotton swabs by beige and Amy Green of Henri color; brown, gray are runners-uBendels Beauty Checkin Most women like to ers, a trend-settfashion and beauty. Many blend two or more eyeshadow applicators eyeshadow when more than one shade is used. The survey also reported that most women touch up their makeup just once a day. which Asked they would choose if they had time to apply just two cosmetics, more than half the women voted for was Mascara blusher. favorite other their choice, t p. Planning ahead and anticipating customer preferences is the most difficult job the owner of a clothing store faces is the belief of Craig Ferguson, one of the four Ferguson brothers who own and operate Adrian's. WE STUDY the market area. Layton and Utah is a basically conservative region. We buy merchandise that is almost across the board con- i tv cginvtTOESEe n FASHION magazines are consulted but rarely are they the main' source for styles or major purchases. The fashions shown in magazines are not practical. They are extreme. A better barometer of what is in and what will sell is the items displayed at annual wholesale markets. The Los Angeles market is where most Utah clothing is first shown. Other local and regional a fashion markets give buyers servative. Fad items in ex- good idea of what's happening treme usually don't sell well in and what trends should be fo- Layton." Mr. Ferguson states. llowed. Certain brands are popular. Stock is normally purchased A wise buyer looks at the six to eight months ahead of brand name products and the selling season. analyzes why they sell well Come in and try and what the manufacturer is doing that will continue to hold popularity. d ABOUT of the clothing items stocked in a family store is standard, items. Socks, ties, dress shirts, certain suits, sportscoats and change. jeans rarely The- - most changeable articles are things used by young men and young women. What g will be a article in pants, tops, shoes or dresses varies from week to week and from season to season. The fancies and likes of the teens is the most frustrating, unpredictable factor a clothing buyer has to face. er long-sellin- Chocolate iP :r Mr. Mom - War Games Tootsie Trading Places Coming Soon Scarf ace Sudden Impact Rimmer Cone. Super Cone dipped Chocolate) (R & B's in l jJGLS SL0 546-231- 9 Open 7 days week 'TIT, One Week On ft! Lifetime Video Club Membership Reg. ! j j i j $2"5- - ONLY $95 with this coupon Coupon Expires March 31, i j Phone 5466500 Call ahead for faster service Layton Mall Convenience Center (Between Safeway and Ernst Hardware) 69 Sliced Pastrami Lb. Cache Valley Sliced 1984 Swiss Cheese Spaghetti Salad Lb. Lb. .oupon Ft1 00 Delicious Drink with Each 0 439 West 1500 North - Layton ErnBl Hills Mall the 546-630- Between Video Salem and Layton Hills Mall i I -- - r NEW R&Bs one-thir- ICECREAM Hundreds oi Rental Titles to Choose From More Q-ti- ps er i tgT-ttg- colors. than half of them use cotton swabs to avoid on colors messy Q-ti- ora r 1! 1984 tmvi Q-ti- i MARCH' and Saleway by Layton Ren tale TV, VCR and Accessory Sales Sandwich Purchased Offer expires March 31, 1984 |