Show THE HOUSE AND THE TIM it Is to stated that rosenwald Hoe enwald A loeb the principal stockholders of sears seam roebuck A co have made so much money during the last few years that they have deemed it inadvisable to declare a dividend dIvIden rl for or the entire amount on account of the comment it would cause la in anceal cw circles aad in the newspaper of the country and have haye decided to the fual dividend and to use tho rest orf of the accumulated money to open ranches of t their establishment in ln various state states especially in the and a nd thus be able to take advantage of the email small zone zones rates at of tho the parcel poet post this firm la Is said mid to a make ft a profit of at between two three million dollars A year from their bustness basl bust nere ners it Is a bis big business busl noaa and waa was built aina entirely by persistent tent and advertising they have advertised wherever revor possible and n every conceivable manner which would give them publicity the parcel post law has tightened their grip upon the country to some extent particularly in lix the low rates zones but it also has given tho home merchant his greatest opportunity port unity to hie his bil business siness DIK the local deitler must follow the example at tho mammoth manoth mail order housoe housos lie he must maust advertise vertlee ad not spasmodically but intelligently the local merc hrant rau mu 1 follow 1 in their etyle style of advertising be he don dege cribe ribe bis his goods and quote arca ee each week or each cath fortnight he must give ma people he to reach something eom ething new to read the country press has stood by the local merchant but with big mail orber order house lo 10 all ot of the tho wee wes tam states with the tho advantage given them by the parcel poet post zone rates tea they will make demor diling into the business of tho the email small dealer unless he lie protect himself and he can 10 lo do only by the of an teul gont systematic campaign the parcel poet vt should be A greater actor in increasing the of tho the email small M merchant than of the mati mall order der hIti ses but be lie must aek ask tho the people tor for their business busl nese and 40 it la in the oaty only way it baa has ever been done through the medium of tho the local news newspapers one of new york a dall dally Y paper papers very truthfully says U ought not to take the merchant of a small town long to find out that tn in the parcel post he baa has a friend and not 1 a foe let him start up an oner emer getto advertising campaign in his 1115 local papery and he will soon learn that he can reach a claw clam of patrons who were never within gunshot before parcel poet past came to town mis maans that rural journalism will assume an art importance that was never known before |