Show LOCAL MERCHANTS newspapers AND THE PARCELS POST the potter county journal of coudersport Coudere Couder sport pa publishes under the heading A good scheme an interesting but in our opinion mistaken article as regards the future prosperity ot of the country editor and the attitude he lie should maintain inal toward business on a big scale including the mail order fouz s and the parcels poet post writes arthur brisbane la in new yorks evening journal the coudersport Couder sport editor quotes hia his contemporary editor peet ot of tho news aws and the gene see times to the effect that a big mall order house u will next year oa cs branch stores in moat moot ot of the states of the union editor peet thinka thinks that the ble big house will take advantage of the parcel post system and it its zone features to wipe out little stores the editor suggests eug geeta that the merchants and the country editors must combine to combat the D INCREASE OF BUSINESS OP OF THE TIIE MAIL ORDER HOUSES AND ALSO TUB THE EFFECT OF THE PARCELS POST editor peet writes the country merchant hae haa w good trie indi one who haa jim tor for years fought without It hout remuneration tion the battle of the country merchant the mail order kropog anda that one eterling sterling friend la is the country editor it la Is high time now that the homo storekeeper go to his friend tho the baltor and say in jou ou I 1 see mi one une great hop hope of salvation bote you and I 1 plan tor for jhb future I 1 will talk to my customers through your paper and I 1 will put it up to them that they can get the same things of me aa as cheap all things considered conet dered aa as they can of the mall mail order house I 1 beleve they w will III have more confidence in ine it if I 1 advertise tore with I 1 what hat I 1 expect in return the oun try editor when approached od th asly will have more moro spirit to his fight OJ oi the mall mail order houses bouses and also will begin to realize in financial gain on what heretofore the country merchant has expected min to do for no pay editor I 1 beet bs Is optimist optimistic he ile believes that it the country merchant put puts his shoulder to the wheel with the country editor sear sears roebuck co will notice a decrease decre aee in ita its business instead of an increase spare sears Ito roebuck euck co have built up their larb lar trade eolo solo ly through extensive advertising it if the country merchant would follow the same tactics in pro proportion portion to his in a short time he lie would be bo juet as rich pro rum he soar sears roebuck co I 1 thia this newspaper Is interested in the welfare of the local merchants mor cbanta it u very big body of citizens and in the welfare of the country editor editors upon energy intelligence patriotism and freedom from harmful THIS COUNTRY DEPENDS FOR ITS AND FOR THE STABILITY OP OF POPULAR government we want moat most c 1 l to impress upon editors throughout the tho country and upon the storekeepers in email small towns that the problem of prosperity for newspaper nes paper or for storekeeper SOLVED BY OPPOSING MODERN successful when the sloam engine came along ind nd threatened thaw nenod to wipe ipe out the stage cx coaches Aches and tho the little lane june long the elige coach loutos plane plans were formed in villages and in the offices of the stage coach owner owners to oppose the railroads and overcome them they were FOOLISH plane plans I 1 ou can do nothing by OPPOSING progress you can gain nothing by feightling fight ling ag driad it you aup appropriate II 11 and work with it it the editors throughout ghost the c et antry and the storekeeper storekeepers throughout ut the country will combine if will USE the parcels poet post instead 0 of f opposing it they w will III soon find irp A pk balsora of a naw now pro prosperity and competitors re on a real ind a successful wale with the grunt mall mail order hous hausne that have hao done sa much injury of late years to the prosperity of the local merchant no m mill dl order house houge can possibly succeed in a community as well as the lical merchant it the local merchant plans his business as intelligently and anti economically as la Is done by his hj big distant compositors hitherto the great groot mall order houses have had the advantage in buying and distributing were compelled deal jobber and mall mail order houses they could not reach the consumer DIRECT but WITH THE 11 1 AND OH oil THE till PARCELS POST AND WITH THE AID OF THE TILE NEWSPAPER AND TIE TAE COUNTRY t it auf HEREAFTER WILL DE BE MILE TO all I 1 THE CONSUMER AND THE GREAT MAIL ORDER HOUSES if 1 L I 1 FIND THAT THEY HAVE it 1 I competition aitio AN EXCELLENT THIN 0 FOR EVERYBODY no little can carry tho the enormous block stock carted by tho the mall mail order house nd lid beans unable to carry the stock under the tile old system HE COULD NOT DELIVER riEL lVER IT the mall mail order houses had the a advantage of 0 bending sending their goods by freight nt at a low price if it the farmer something light th that lt lid not make it worth while to ship by freight he 11 hi his order by adding to it nails nalls or a plow share or something heavy enough to bing b ing lne the weight of his shipment up to the minimum of freight shipping he lie got the goods delivered very cheaply by the mail order house ader lynder tho the parcels poet post which will constantly improve the light artick attick tin ln be shipped to the at a minimum charge tor for ship nm this will increase inela lully by tena tons and hundreds of millions annually the income of or the railroad railroads although the presidents of such railroad who are tersely in the pay of express companies coni panlee do not realize that ow yet uth ith the parcels poet working the local merchant will ban his catalogues instead of 6 i great stock in arade rade the manufacturer will alvert alverties les through lw lie local n and CREATE FOR LOCAL MERCHANT the merchant more hant will hae have the catalogue HE will be tho the agent US will be on the spot X KNOW INU THE CITIZENS TIENy CI he ile will kaow know the quality of the gooda goods and be able to guarantee LV and HE will be there to be aid 2 id to answer if the good w jare not satisfactory the customer will come 0 t him give bid his order to ibo be gooda goods very giad I 1 ly and have tho the dealer make hia his profit as he should make it lt and the dealer will be able to have the goods shipped direct from the in TO HIS OWN individual and the country dealer can have the goods sent if he chooses through h the parcels post with Ms his own oan namo fastened upon the parcel in other words the local in flint atrit can be it if he lie chooses cho osey nr ao big a and nd complete a merch ajit amt in hia his wn community ai an mall mail order house in the world he ile will have the catalogues of all the manufacturers lie ile w will LII be able to take his commissions and yet bi developing hia his own trade by advertising individually in the local nes newspapers papers and by encouraging the manufacturer manufacturers to advertise ID in the local newspapers he will be able to take the order from lib his us tomer torner bond the order to the big manufacturer have the gooda goods dellvera dell deli verl for him by the parcels post AND AFTER AMER MAKING HIS PROFIT HE WILL BE ADLE ABLE TO SELL THE GOODS AT LEAST AS CHEAPLY AS THE MAIL ORTEAL CAN CAI AFFORD TO SELL THEM and in many cases much more cheaply I 1 ft et the country editors and the country storekeepers remember experience in this country proves already that work on a very great eerie cannot be done as efficiently as on a smaller eno with closer individual attention the storekeeper who ATTENDS to hia his customer who adjust complaints and makes things right who aho can civi advice and who WITH THE POST will be able to deliver immediately anything that li ii ordered in lem 1 than a quarter of the time that the tile mall mail order hoube hao basil boen been delivering that lacked L d up by the coun r editor will know a prosperity that ho he has never known kraw n for lean the country editors ha for nothing they have had a little public advertising and they have had miserable and unde from the local stort keepers who could not afford to do better they and the have lived a hand land to mouth the editors of this country countr some thousand of them bubi ng the public with information defeating the 4 of rat rascals cals and of public doing by by distribution OP OF KNOWLEDGE the moat moot important work ork in the country hale hae been on the whole lone letta well paid than the average j in the court house of ot a fair sized to n alth ath the parcelia parcela poet post and economical efi lent lont Latell igent advertising by local era ern and national manufacturer that will hange it lt will now be worth while for the big to appeal direct to the consumer FOR itil THE 1 POST I 1 HE I 1 N CAN DELIVER CT TO THE TIIE CON it |