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Show Advertising Supplement to the Standard-Examiner, Sunday, May 16,1993 5 Charrette said that while there are commercial databases for engineering, business and technical fields, this one, called Barterbase, is the first directed to liberal arts graduates. Hartwick acts as coordinator and contributes the database for teachers. Participating colleges include Hamilton College, which offers a database of law firms hiring paralegals: Oberlin, publishing; Dickinson, international opportunities; Franklin and Marshall, training programs at commercial banks; Haverford-Bryn Mawr, nonprofit organizations and opportunities for science majors; and Bowdoin College, medical research. Each membercollege can call into the database or receive the information on a disk. At Mutual of Omaha... We like people who ask “What’s in it for me?” When you are accepted as a sales representative for the Mutual of Omaha Companies, there are plenty of opportunities to make good money. You can also earn bonuses and some firstClass trips But there's more than money. For those men and women willing — After finding out who the advertiser is, tenaciously network into the firm. Establish contact with the hiring authority for the job and aim for an appointmentto which you'll bring your resume — instead of sending it beforehand. — Read ads creatively. If a company often advertises for sales personnel, that means it probably needs credit-collections people. If a “V.P.-Marketing” spot is advertised, there probabiy will be a national sales manager opening, too. — Reply by phone, even if the ad says, “Absolutely no phonecalls will be accepted.” Avoid mail replies when possible. — Even if asked, don’t specify salary requirements. Say only that compensation ) 2 er. ee ! ew mm JE a a ie? @ on “There aren’t as manyrecruiters, especially Fortune 500 companies, coming to campus.” explains Leo Charrette, director of career planning and placement at Hartwick Coilege in Oneonta, N.Y. “Smaller companies are hiring. Barterbase is a wayto get at the hidden job market. It’s a response to the change in the recruitment process.” / ame pili Several colleges have pooled efforts to create a database of potential employers interested in hiring liberal arts graduates. el ' By The Associated Press The odds of getting a job through want ads are better than you might think, said Phyllis Macklin, a career specialist. Knowing howto read and respond to them will increase your chances. Macklin, partner in Minsuk, Macklin, Stein & Associates, a career counseling and outplacement firm, agrees with industry estimates that only 10 to 15 percent of all professional positions are found through recruitment advertising. But she points to a 28 percent success rate among her clients — owing, she said, to tips she gives them: — Learn who's behind the blind listing under a post office box number by calling the post office, which is by law required to reveal that information. rims7 Database for Wantads can help in getting jobs Liberal Arts will depend on responsibilities and — Answer twice. sending moreinfor- growth opportunities. mation — Never send a resume to the personnel department, even when the ad requests it. Find out who is hiring, and contact that person directly. — Answer ads late — a week or 10 — Always follow up by telephone Your persistence may get you theinterview. * Macklin said the best way to find a job is by networking, but other sources — days after the ad appears — to avoid “re- ads, recruiters, direct mailing —- should sume rush.” — Answerold ads. The firm may not have found the right candidate, or it may need to fill another similar position. be explored creatively and stragegically “Don't be reactive, waiting for a position to appear magically. Make it happen,” she said Follow These Clues to a High Tech anpon ... ..- S ee (S te ‘> & Q “= IF YOU ARE IN HIGH SCHOOL Begin your high-skills training Pian to graduate to be dedicated professionals. Our proven sales system will help you develop long-term relationships and serve families, and individuals businesses as they grow IF YOU ARE STUCKIN A LOW-PAYING, LOW-SKILLED JOB Visit an applied technology center, a community coliege or a business college EAPRESS Prepare for a high-skilled, high-tech, high-paying job Send your resume’ or call for a confidential interview INTERMOUNTAIN AGENCY P.O. Box 572530 Salt Lake City, Utah 64157 268-9882 1-800-955-6677 Start today... o Visit a counselorat the college or at an applied tech center RICHARD PROW> E a Equal Opportunity Companies M/F Learn the high-tech skills Utah employers lookfor o IF YOU ARE IN COLLEGE WITH NO CAREER GOALS QVALTEK eeoe sce ' veeign oe Careers for the '90s “Tae HIGH TECH eK = Qe 9 ea, &* Bane, QB aeietinn we Questions ?? GALL ees we vess 2 pan 2 ~ eh aes Comstrecuon faies Counc Pr F eal vy _ . © EIMCO {-MEGA f y | | 1-800- 7 UTAH OFFICE OF JOB TRAINING |