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Show Jules sen. Not just anotherpretty face. Thereare 7,258,204,800 reasons whythe next watch you buy should be a Ju‘esJiirgensen. That's the numberof seconds in 230years. AndJules Jiirgensen has been a great namein watchesall that time. Most any brandyou can think ofis a johnny-come-lately compared to us. You have to make a very fine product to have people buyit yearafter year after year. You've gotto have beautiful faces, of course. Butthe face is # there for everybodytosee.It's easy to choose a watchbyits looks. Here: the Countfor him, the Contessa for her. 17 jewel movementsin classic 14K gold cases, with Florentineyellow gold dials and graceful Roman numerals on the outer rim. The Count, about $155. We think thereis an inner beauty in a precisionThe Contessa, adout $135. Other Jules Jiirgensen watche made watch. That's why we're such fanatics about the from $80 to $10,000at fine stores everywhere. Write tolerances of our jeweled movements—aboutthe way for anillustrated brochure and nameofyournearest th.y're checked and inspected—about the waythey authorizeddealer. perform underbrutaltesting conditions. Jules jiirgensen Corp.since 1740, makers of Centuries ago,the other Swiss watchmakers said that Jules Jiirgensen had a compulsive urge for perfection. superlative watches and chronometers. USS. Offices: 352 Park Avenue South, New York. We'dlike to thinkweinherited it. You'vegotto be beautiful on the inside,too. Beautifully running. Beautifullylasting. Beautifully accurate, ® |