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Show Dave wriad(: slenderness! Let aete t nie‘s’ Home SCE l aAKit We're so.good at it, SURO ORGIM 4AiRCsi ioe anit tee Overweightand lonely? The two often go haiudin hand. But you needn’t be troubled any longer. Our program is proving so successful for so many thousands of delighted members right now — weeven guarantee it! With an honest statement that contains no fine print: “You must achieve your weightgoal, or we'll refund every penny of your membership — promptly and willingly.” The Club has just one purpose: to help you attain — and maintain — thefigure you want so desperately. No “crash” diets or overnight miracles. And your cooperation is essential. But once you see pounds and inches disappear, quickly and steadily, you'll thank yourself a million times for putting this scientifically designed, physician-research and authorized weight reduction plan to thetest! You get personalattention — we're in touch with you each |week After you’ve mailed in your C allow us ten days to analyze the data in acted, and to prepare and send you: e Your personal Permanent Weight Goal e Your personal Menu Planner © Your personal Diet Progress Chart © Your official Charter Memtership Card e pe will also start to receive your weekly tter and Tri-monthly magazine A very acceptable to get slimmer and stay slimmer! You select the foods you want each meal, from five varied, nutritional groups! You dine with your family — not alone! You'll get wonderful new pointers on all aspects of dieting: how to organize your refrigerator .. What to do about cocktails... the right styles and colors to wear! You'll receive special menus and recipes, so satisfying and delicious, you'll wonder how you've lost all those pounds and inches! (Any diet club that encourages you to enjoy Crab or Tuna Louis, Orange Custard Mousse, Sukiyaki and the like can’t be all that difficult, can it?) Andit can all start happening to you, from the time you accept our fully guaranteed... Before you knowit, you'll be “taking in” instead SPECIAL TRAIL OFFER 3-MONTH CHARTER MEMBERSHIP « only $10 (just about a dime a day!) of “letting out” your clothes, You'll look better — feel better — and at the same time, you'll be against the chronic diseases Special 9 months, only $25 (You save $5!) Savings: ] year, only $30 (You save $10!) ‘associat lated with overweight. And as for neglect. fou thrilled at how much tenderness a titlesender ness = can bring! PLEASE READ CAREFULLY BEFORE COMPLETING YOUR APPLICATION! If you are pregnantor nursing, we wil! not accept your application because in that case, under doctor’s care. No men — ladies only you must be in a docter’s care; for the Follow directions below with care. We pregnant while a member. Donot join if you are over 65, or if risyour over-all build. With arms out; fingers spread,pull tape snub be- you have some medical problem; diet, low the wrist-bone (see drawing). same reason, see him if you become Ce need your wrist measurement to cal- The First Step Is Easy — Complete And Mail Your Membership Application TODAY! MEMBERSHIP APPLICATION LADIES’ HOME JOURNALDIET CLUB, INC. P.O. Box 507, Garden Ci:y, N.Y. 11530 went Ml AL Younusate en "ub made Mesdumbersons yo to ‘Any vemittance Be immediately Dear Mrs, Holmes: thisphysician approved.willweigh reduction pian does wor Please considler me for membership in the Ladies’ Home Journal Diet Club. My Age is_____Height (without shoes) T am Married [) Singie [) Divorced (J. My present weight (without clothes) ix____pounds.Ideally, I think 1 should weigh____pounds. My lowest weight as an adult was____pounds in the year____. My highest weight as an adult was_____pounds in the year. My exact wrist measurement (see instructions above) ix___inches, My body build is Heavy-boned [] Medium-boned (-} Light-boned (). During a typical day, my physical activity is slight [] moderate [] heavy [). I have recently been examined bymy doctor; he approved my ‘enrolling in # sensible weight reduction program,andit is my intention to keep in touch with him regarding my weight. 1 amin’ good health and physically able to follow this program. 1 amnot pregnant, | understand thatif | am more than 30% over myideal weight, this program may not be effective and that closer medical superivsionis desirable. Please enroll me for membership for: C) 8 months at $10 [) 9 monthsat $25 (1 year at $80 (1 Enclosed is check or moneyorder for & 0) Please bill me ne YOUR SIGNATURE. Parent or Guardian's Signature NAME(please print). ADDRESS. CITY. STATE. 28. |