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Show The Fish Lure Guaranteed to Catch Fish...orit costs you nothing! WORKS WHERE OTHER LURES FAIL! MySecret is My French, Patented Lure That Works in Lakes, Ponds, Streams, Salt Waters, Saves You Time, Work, Money and Disappointment Perfect for Amateurs, Experts, Trollers, Coasters, Shore Fisherman, All Kindssof Fresh Water Game and Pan Fish Plus Salt Water Fish! What It Does For You! © Catches More Fish © Catches Almost All Kinds of Fish © Saves You Money on Other Piugs, Bait and Lures © Saves You Work of Catching Minnows ° woe. the Fish that Won't Bite or jugs, Plugs, Spoons, Canned BaiFlies, Cut Bait or Spinners: EMILE PLANES By EMILE PLANES wieTOLD) TO PAUL STAG) catch more fish than I ever ever suspected possible. Here is how you can catch bass, pike, perch, bream, trout, salmon, pickerel, walleyes and many, aother crappie, picl kinds of fresh water game and pan fish plus manysalt water fish... the same may os ce I invented my fishing jure, I catch so Ped fish, such PIG fish, and catch them so people gather to watch me. I've been followed’ FOUR TIMES in ONE oy bys Ge veeto findout if my methods are legal, But my fahing lure that’'s GUARANTEEDtoCATCH FISH —or it costs you nothing. Yes, GUARANTEEDtocatch fish even whenotherlures cr even live bait fails or no cost My lure works in lakes, ponds, streams, salt water, saves you time, work, money and disappointment, is ideal for amateurs, experts, trollers, casters, shore fishermen. My lure catches differently from anything you've ever seen before in fresh andsalt water. Even veteran U.S.fishing guides have been surprisea at its astonishing catches, And the French government itself has certified my lure by actual patent as UNIQUE An Underwater Discovery 1 am a Frenchman, a science teacher, a skin diver and I have fishe¢ all mylife. For years 1 havestudiedfish underwater — WHILE FISHERMEN ABOVE WATER were trying to catch My Man-Made “Minnow” After 19 years of study andtesting,I have finally oosuch a man-ma\ “minno' so like a liv- ing, swimming minnow in shape, form, texture and motion thatfish ravenushPSTRIKE— withre ih, bigger fish wiggles, even “feels” like a minnow . erel, pike, perch, trout and many other |ki fresh and salt water fish attack voraciously — withoutsuspicionor fear — even when they're not biting for another fisherman on the lake. Astonishing Catches Reported I call my lure VIVIF. Once I esoe I started selling them to other fishermes them. What I discovered ees every idea I ever had about fishing and fish lures. Lures Can Frighten Fisu ‘Away I watched UNDERWATER exactly howfish reacted to every lure, live bait, every fishing maneuverand trick used to catch een I watched —then from other countries. Yes, from all over come reports of amazing caiches — offish biting where other tures failed BOI TO STRIKE then wy TURN AWAY. Something about e: ply this. Now YOU can get more out of g_than ever before. Now YOU can catch fishapproach even the best performing lures, performing lures was obviously oftenKEEPING THEM FROM CATCHING fish. As for the average lure, mostly they. see BORE the fish — as Yihough they fish as they looked to me UNDERW. shiny, painted bits of metal, plastic oawood. saw live bait after ‘t was cast turn white and die before my eyes —and saw fish often Prepare to Sike THEN. TURN ‘AW Y. Minnows irresistible Then I saw the same = approach actual live without caution or susfish that rejected the lures again and tts attack without caution LIYE SWIMMING iOWS. in fact, these little minnows seemed to DRAW manyfish from a distance —even before being ane WhyLures Often Fail My talks with fish scientists and my own studies winced me it was the swimming motion of ane Particularly the swishing tail that attracted manyfish. concluded that no lure I had ever used had SUFFICIENTLY duplicated the living minnowaand its motion. w, myself, could a fish lure be created that ould attract fish just as the actualliv- ing swimming minnows did—and that once attracted. would get the same ravenous STRIKE as live minnows — WITHOUT the hesitation, suspicion and FEARaroused bythe lures I saw used? news ofastonishing catches came inc firstfvine ~ of the sureness, the simplicity, the effectiveness of this VIVIF lure. And what does this mean to fe. It is D—or you pay not one penny. It means nownolonger need you come back with an emptycreel from a long day'sfishing. It means no longer need you spend hours of work digging worms and catching minnows or other bait. It means you can save the endless expense of con- tinually buyingexpensive spinners, flies, plugs, bait and lures. It means you can often catch te fei Gen ore ct Elling orm, bugs, plugs, spoons, cannedbait, flies, cut bait or spinners or no cost. It means you can troll. cast, or shore fish with my lure with equal success. It means you can go outafter ard come back with large mouth bass, small moutbass, pike, pickerel, perch. bream, trout, walleyes, salmon, red tuna, striped bass, blue fish, weak fish do it time and again —or your moneywill be refunded at any time. VIVIF is catching fish in 25 countries for ——fishermen. 3,000,000 VIVIF's have been g . Already reports from U.S.fisherme say VIVE, is the greatest lure they have ever used. I predict VIVIF will be the world’s fastest selling fish lure. But test the magic power of VIVIF yourself withoutrisking a penny. SOUND WAVE MINNOW! Living action!Attracts by its Vibratingtail. World's most lifelixe ture in water. Fish can’t resist. When they grab ture —doesn't warn them to spit jooe mks tn Fishermen Say... Ist day caught 25° Musky and 4 niceNorthers, Vieit turprised ty gulde.” L.K., Chicago, Itt. “With Vivif | caughtplenty of Bass.’ .F., Pittsburgh, Pa ““Vivif took rainbows up to 4 Ibs. . hard fished waters.” F. pesterWere “Caught largest fis! taken during our stay.” M., Vancouver, Wash. then 4 North“Amazing! Caught 6 ers 24” to 31”—in 1 day. R.C., Waukegan, Ill. “Trolling Vivif | landed 15 Yellowtails and 2 Bonito—out of19 starts Encinita, Calif. Caught 31 Ib. eae Ib, Salmon, 30 Ib. Rock Sturgeon,Finis of Walteye, Pick. Magic with Perch, Striped Bass, Blue Fish, Weak Fish. AMAZING TRIAL OFFER It took me 19 years of hard work developing, improving, and perfecting VIVIF to achieve my result. But you can test the magic power of VIVIF yourself without risking a penny. VIVIF takes the Sr out of Ashing, lets ves ave seers es Oot ot — catching powers. Use it ch, pickerel, a walleyes 1 sas pet oe'pam Mal You Me to catch “put VIVIF to terery test. If the finest lure you've ever ao bigger fish, you have ws SUPPLIESare LIMITED It won't cot you 2 penny. Read amazing tal To get your VIVIF now, mail Amazing Trial Cou- free. fer below. pon, U.S. supplies are still limited. Order now to be sure you'll have VIVIF in time for your Over 3,000,000 Amazing VIVIF’s Already Sold next ishing trip. Only if you act at once cau we Throughout The World. Be The First In Your Area To Own One. guarantee to Gill your order immediately. ©C-D, 1969 [7 MAIL AMAZING 6 MONTH TRIAL COUPON TODAY ===q 1 SPORTSMAN'S LURES,bept. 1279 3710 E. 10th Court. Hialeah. Fla. 33013 | | baiteor menat he ri life like texture and fish tested Vibrating tailsall for $3.98 (4.65 value!) PAYMENT ENCLOSED($3.98 cash eck or M.0.) Ship me setoa VIVIFS postpaid. | save all C.0.D. charges. $1 DEPOSIT ENCLOSED.Ship C.0.0. I'll pay postman $2.98 plus | C.0.D. charges. Same Money Back Guarantee. | I acel ADDRESS STATE era eal | | 2h x 4 |