| Show IT CAN BE MADE OR TURNED AWAY how advertising makes the themer mer chant Is the subject of an in c r recent issue of the chicago lii bune according to the writer and the fact is well ell known to all successful busin business m men and especially those engaged in the retail trade public sentiment for a store is made by advertising in a newspaper shaper just as public sentiment in a community is turned for or against a public util ity RY corporation by news articles people read advertisements they form their opinion of the merchant by what he says about abut himself just as the people i cad end the news articles and form their opinion of chegas the gas company by what the editor esav about it but the editor does not turn public sentiment in in a day A campaign won by one daye days work in the newspaper it takes months and sometimes years for a newspaper to turn public sentiment in the right direction public sentiment for a store cant ba lw made or turned in a day a weck week a month or even A it year the nic merchant has to brae aroe up his mind that he will tell the people something about hi his s store every day and finally enough people will get a good ion about his store to pay from the profits on the merchandise he sells for all his advertising |
