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Show Charles H. Goren AMERICA'S MOST FAMOUS BRIDGE AUTHORITY, now introduces his revolutionary new way to improve your bridge game—automatically! H OW WOULD Youliketo be the best bridge playerin yourcircle of friends . . . a sought-after partner. . . the authority others turn to when they need advice? It’s easier than you think, with the * help of this remarkable new invention — called Goren’s NEW Way To BETTER Bruce.It’s the greatest innovation in Contract Bridgesinceits inventor pioneered Point CountBidding. As you'll see,it’s not-a book, not a course, but an entirely new METHOD of learning ‘the finer points of both bidding andplaying. Andit’s guaranteedto help you play moreskillfully, more confidently, and with higherscores! Guaranteed to make you a better player Goren’s Invention Includes... within 24 bridge hands—-or pay nothing! FULL DECK OF COPYRIGHTED SELF-TEACHING “MARKED CARDS,” the backs of which IKE all good ideas, Goren’s New Way To BETTER Bripceis simple, It’s based on oneof the oldest and most successful education theories ever developed: experienceis the best teacher. With this new invention, Goren’s bridge experiences become yours. He has selected 24 of his most ‘significant bridge hands. Each one is a challenge requiring some real thinking. And he hasinvented a way for you to play the very same hands! _ You Improve While You Play Here’s howit works: A deck of spécially-coded playing cards is dealt out according to the marks on the backs; so that each player gets one of 24 predetermined bridge hands. No one knows whattheother’s handis! You proceed as you wouldordinarily, you bid the hand andthen you open the manualto see what bid Goren would have made — and why! Atthis point, the comments on the ica play of the hand are on another page and cannot e seen. You then start playing. Make your own decisions and your own mistakes. Whenthehandis over — or duringits course if you prefer — you open the manual for a complete play-by-play commentary by Charles Goren. Like 24 Private Lessons by , the World's Greatest Bridge Expert You play each hand with three friends — just as you ordinarily would (or if you prefer you may even play “solitaire” ). The only difference is that you have a bridge expert — in this case the world’s No. 1 expert —“looking over your shoulder.” Through the advice in the 108-page manual, he explains strategies and rules, the reasons for variousplays and bids. He gives you specific advice about specific bids and plays. You do Not bother aboutlearning abstract theories or hard-to-rememberrules. By actually bidding and playing each hand — andthen havingit thoroughly reviewed and explained by Goren — you cannot help absorbing a tre- mendous amount of expert and practical “know-how.” Your gamewill improve automatically. The 24 hands have been carefully chosen to introduce youto strategies of Contract Bridge andto cover a variety of challenging situations. If you play different positions at - different times, you will have 96 individual hands that you can play. And each one will give you experience that might otherwise require years of ordinary playing. are designed so that 24 challenging bridge hands, prearranged by America’s leading experts, can easily be dealt around a table. COMPLETE 108-PAGE MANUAL, in which Mr. Goren analyzes each of the 24 hands, and tells you how experts would have bid and played it. HANDY DEALING GUIDE, designed to. ex- Try #t For 3 Full Weeks FREE The coupon — without money — entitles you to try GorEN’s New Way To Berrer Barrce at our risk. Within 3 weeks, if you are not absolutely ““sold” on the value of this set — if not convinced thatit will do a world of good for your bridge — simply return it without hesitation and forget the matter. Otherwise, send only $2.95, plus postage, as paymentin full. (We predict that you'll get back many times that small amount in just one bridge session!) Mail coupon to Simon ano Scuuster, Dept. GF, 630-Fifth Avenue, New York City. (ONE WARNING THOUGH: Get one fast, before your friends get aroundtoit. It really works, and someoneis going to score a sensation at your next bridge session. So clip the coupon now and dropit in the mailbox at once.) Meet Your Instructor, Cuar.es H. GoREN ‘ou’LL be taking bridge lessons from the man who is the Number One ranking player of the United States (according to the ratings of the American Contract Bridge League). Only player in the history of bridge who has won every major U.S. championship. Author of a syndicated bridge column which appears in 150 newspapers. His recent book, Point Count BrDING, made contract bridge more scientific and more satisfying for millions’ of players. Now, with his New Way To Berrer Bruce, he makes it possible for millions more to learn the fine points of Contract Bridge. pedite accurate dealing of the special playing cards according to the code on the backs. - eS SIMON AND SCHUSTER, INC., Dept. GF 630 Fifth Avenue, New York 20, N. Y. T’ve got to see it to believe it. So send me a boxed set of Goren’s New Way to Better Brice for a three-week trial. The set includes the coded * “marked cards,” the 108-page self-teaching manual, and the MendySeats aid. If I don’t see my bridge score going up I'll return the set_within three weeks and pay nothing. Otherwise, I will send you $2.95 plus a few cents postage, as paymentin full. NBMRO ssa speed rena scasasiccnen cas cceccp cone cuupuseiaieosnantcaneen . PLEASE PRINT PLAINLY MOONE Ss vinx 5s shiasics coaic res se om ae OasGrs Memre sen NEL QOUT UR GERT AS RCI CHY saan boy dog es om ce eeenanl suena eaeete Zone... .State........ ese Pannavceeteas Checkhere, if you encioss $2.6 eenan with money refunded in full. the postage. zee. Ervines. City residents: add 8¢ sales tax. ~ |