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Show HUMBERTO CRUZ: You don’t need to make a lot to save some. E6 The Balt Lake Tribune Inside ; 4 Motley Fool E2 CY Joyce Rosenberg E3 Chet Currier E4 SUNDAY SEPTEMBER14, 2003 WWW SLTRIB.COM Se se eth oiea hhNaOSEEROLRN From atrickle LisA CARRICABURU to a deluge 7 WTOforum »deciding fate ofTooele feta rose by any other name would smell as sweet. David Todd, however,isn’t sure the sameholdstruefor feta. Todd, of Tooele’s Shepherds Dairy Products, is among U.S. ‘cheese producers reacting with alarm to a European Unioncall to restrict use of the namefeta to versionsof thetart, crumbly, goat- or sheep-milk cheese that originated in » Greece. The 4-year-old companyfor which Todd acts as sales manager quickly made a nameforitself among Intermountain Westrestaurateurs and individual consumers as a quality producerof feta and » chevre cheeses made from the milk of Utah goats. If the 15-nation E.U. succeeds in restricting use of “feta” and other | | product namestied to geographic regions, Shepherds Dairy Products will be forcedto start over. “Our company and hundreds of others that makefeta will have to completely rename and rebrand our products,” Todd says. He and others in his predicament argue the United Statesis a land of immigrants who brought with them skills necessary to recreate distinctive food products for which their native lands are known. Thespecial- | ties in many cases were adapted somewhat and Americans have | Francisco Kioiseru/TheSalt Lake Tribune cometo associate their names with types of products, not the places | , ‘ Above, a national retailer of upscale, yet casual, women's clothing, Coldwater Creek operates a store at The Gateway in Salt Lake City. Top photo: Russell White, theyfirst were made. | Coldwater Creek's senior technical designer, measures a piece of clothing at the company's Sandpoint, Idaho, headquarters. Americans spend millionsof dol- Coldwater Creekstarted in a closet; company nowhas 13 million customers lars annually buying notonly domestically produced feta, but Parmesan,fontina, Gorgonzola, Asiago and mozzarella cheese. ANDPOINT,Idaho through todas in Cancun, Mexico slips. include bordeaux. Chablis. cham- founders Dennis and AnnPence started their com- pagne, cognac prosciutto nn4 bolo- pany in January 1984,their distribution center was gna, a closet in their two-bedroom Sandpoint apartment. . Ann Pence, Coldwater Creek’s vice chairman andcre- U.S. Rep. Bob Goodlatte, a Vir- whose nameis mentioned with thelikes of J. Jill, Chi- marketing to affluent baby boomers. Coldwater Creek is a public companywith approxi- nies have worked hard to make the products part of mainstream Ameri- feel of a secluded, cozy spot offering escape fromthe tensions oflife. Never mind that there are no nearby creeks mately 3,000 employees,located on 20 acres nearthe shoresof 43-mile-long Lake Pend Oreille. can culture. named Coldwater. because dairy processors, led by cans would put a can in their refrig- erator.” Even virulentcritics of the E.U. edict, though, understand the stance of E.U. trade commissioner Pascal Lamy, whoin a statementcalls the product names in question “the most usurped”in the world. “Abuses in third countries underminethe reputation of E.U. products and create confusion for consumers,” he says. The debate is all about what brand namesare worth, and whether you're a cheese maker in Gorgonzola, Italy, or Tooele, Utah, you knowbrandis worth lot. “People have knownthis cheese as feta for hundredsof years,” Shepherds Dairy Product's Todd says. “If we can’t call it feta, what are we going to call it?” lisac@sltrib.com = }/ 5 \ Idaho items, such as Ansel Adams calendars, wind chimes, bird feeders and a $300 water phone used to call hump- more than 13 million customers, runs a 600,000-square i foot distribution center in Parkersburg, W.V., and a i back whales. 60,000 -square-foot customer service center in Coeurd’ Nevada SSLE FSRRPSSS SE RSSSOE TS | ® Boise Alene, Idaho. upstairs laundry room and jumped onhis bike to deliver = : The Salt Lake Tribune ——_ Utah winterresorts keep their workers close to home Short commute: Some ski areas offer on-site housing, but most workers stay in nearbycities By MIKE GORRELL The Salt Lake Tribune PARK CITY Because they are close to sizable cities, most Utah ski areas have avoided a problem that plagues their secluded counterparts in other states: finding places for relatively low-paid employees to live in expensive resort communities. Still, having housing available can enhance a resort’s ability to attract or retain quality employees, particularly recruits from foreign countries. And so Deer Valley Resort, which expects to have up to 150 foreigners amongits winter work force of nearly 2,000, recently purchased the Snowshoe Inn in ParkCity. With the Snowshoe Inn's 28 fully furnished, double-occupancy rooms supplementing 45 condominium units that Deer Valley already owned in Prospector Square, the resort is now equipped to provide subsidized accommodations for nearly 160 employees, Deer Vailey ski resort has purchased the Snowshoe Inn in Park City. it will be used to provide housing forfifty of its winter employees. See SHI AREAS, E3 rate of 9% APR and no suhed t rowers T pay here arpeno ongination fees t - Trent Nevson/The Salt Lake Tribune st Und NOnTH See COLDWATER, E5 a \ Wyo. i { It operates53 full-line stores in 24 states — including one at The Gatewayin Salt Lake City—16 outlet stores and two resort stores.It distributes three catalogs to Whenan order camein, Dennis Pence boxed itinthe Montana \ ( / Two-thousandpeople received Northcountry, Coldwater Creek’s first catalog, which featured 18 nature-related Kraft, have spenttensofmillions of dollars promoting this terminology so that the vast majority of Ameri- \ | Sandpoint _co’s, Land’s End and Talbot’s as companies successfully ative director until her retirementlast year, chose the company’s namebecause it evoked a northern-woods tip of everyone's tongue because of anything anyone in Parma,Italy, ever did,” he told USA Today. “It’s rT) io! i i} Nearly20 years later, Coldwater Creek has becomea national retailer of upscale, yet casual, women’s clothing ginia Republican championing US. producers’ case, argues U.S. compa- “Parmesan cheese is not on the ’ ona pillow she brought from home — typed the packing When Coldwater Creek ; ‘sor ployee — a womansitting at the Pences’ kitchentable The Salt Lake Tribune pean Union presented to the World Trade Organization meeting a Canada it to United Parcel Service. The company’s lone em- By KATHY GURCHIEK Sevelyby.ee ce=, |
