Show HOW SOME MEN ADVERTISE there Is a knack in getting ones one business before the public ive come to the conclusion that euca eu cc in advertising depends on how it la is done said a member of the ves vetry of a prominent episcopal church several weeks ago on a rainy sunday morning my umbrella disappeared from the aland stand in church I 1 advertised for its return offering a generous reward but no one returned it later on talking to a friend who is in tn the advertising business bu elness I 1 mentioned tho the matter to him how ilow wan was your 11 ad worded he lie asked something like person who found stray umbrella in vestibule of st church please return same to 11 howard eward etc I 1 answered he lie smiled and scribbled on a piece 0 paper 1 1 I ry this aa as an ad hei said I 1 took the paper and read tereon terson who was seen taking st from vestibule c W st church mut must return it at once to nave himself trouble as he ie Is known knos n acting on my friends advice I 1 inter inverted ted the in tho the papers did it work I 1 hould eay sair so aex ext t day I 1 found not one but half a dozen umbrellas awaiting me at borne homo they had been sent to the house during the day and attached to each was an ursi gued note praying that I 1 would overlook the tho matter as the writer had taken the umbrella by mistake philadelphia record |