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Show Er 20 The Salt Lake Tribune BUSINESS/WEATHER Friday, July 2, 1999 ¥ Ee — = as — 9 World Téday | ‘Today'sNort’Ainetted Rorseast Bann yesterday, | Cty tito w| "3 38 at Bran Head AAS 96774 98/74 s Utah highest piso. DOU Aeneas cages All maps, forecasts and data provided by AccuWeather, inc. © 1999 seemeeeunen ‘Temperatures today's Although a weak front pice the will be lying across nash ot ete tox Today’s Utah Forecast is front will not MP ‘accompanied by any important weather. All eranccity EaripgGorge ea 38 * Hebercity 85 einai 6 Fore Fopsevet 90/58/s : @ Nephi qDelta —gale2/s @ Richfield ; Moab 94/598 se/6s/s® ° e Capito! Reef NP» 96/68/s couafEity 95/62/s © Monticello BOI57IS e Bryce NP 87/455 southwest flow statewide along with sunshine and a few weg Utah Yesterday” H(t) Pea Record high Record low Copenhgn ore eu fea 401 in 1990 A096 New { First. 11:43PM oR ‘Today’s Pollution 86/67 pc New Delhi 105/85 s Reeoe eee 31E3/' Sass, Sat \ ParKeh: ooo 94/65/s ar Ogden 86/58/s y| e7/541s « Provo Vernal | 96/67/s 9A/62/s | , vs | 87/56/s 4 Cogan.) “_uogan, | | Mon | ee Ogden |S Park oe “92/481: | (s sc \@ParkCity| "B4/52/s 2 Boe oneal Fhero goin’! « Price| @ Pricell uchileld B3/60/s ° Cegar City Moab * gg/es/s 1/88/s ake Powell i Geehion® Arras. 102 lchitsid ines ° loab *| Cedar City Ait 95/62/5 Lake Powell| SLGeotie © 1Oarrsie, 105/74/s Sis Ad Agencies Find Technology Clients Essential HiLo Prep HiLo W Aspen ide 84/45 ES Sprnavite 966 St George 108.76 Tooele oe Wendover W Valley 91/63 92 Vernal 20" Park Yesterday's National Extremes (in the 48 contiguous states) Low: 30 in Lake Yellowstone, Wyoming; High: 123 in DeathValley, California . = a a mM nian Precipitation ‘Tomorrow’s None Today’s Precipitation v 2 ; % ( Warsaw Today Tonight ~ a ae | a v eesert)eerie Avouay 81 ‘Sun ese 8639 pe | ee Tiss Highway Conditions | Twin Fal 964-6000, (800)492-2400 | WindowRock ness-to-business advertising — a segment once looked down on. ars ago, the stereo typical ‘business-to-business ad consistedof a pictureof a woman next to the product and maybea VADs and Sls — acronymsthat graph. Nowit entails using the techniques of consumer advertis. It just goes on andon. White BOWG Advertising is still an ad wa a \ AS (aa Flurries 6 — hoon .ownare [= positionsthe of Ice expected precipitation eee City Hi/Lo Prep. Hi 8. “The niche we've foundis being creative within tha sp Ss Jeffery Olsen, oneof BOWG Ad vertising's founders. Technology is at least more ex. ASICs, or application specific integrated circuits, are building blocks used in other chips. But agency, right down to the office that leaves little chance of the agency's being confused with an punting firm. But most of citing than Butit also advertising “feeds and forklifts, Blain says has its share of bad — ads that are all speeds,” technical in- then, that definition wouldn't get BOWG Advertising’s work is busi formation in which nearly every Q oW 77/61 0.01 86/70 pe 85/75 pc {4/68 003 86165 + 9266 pe 99/65 100/66 pe 95/66 pe aN TeEare 89/68 © 8073 pe Dover EI Paso FeerT Hard Baltimore 84/71 Tr Jackson, MS 92775 Birmi al Bismarck 69/57 Tr 92/74 pe 70/50 pe 95) 8055 74/48 s um, Las Vegas Little Rock 10/70 87/70 pc 91/70 86/72 pc Providence 94/74 pc Raleigh 6R46 ‘99161 88/75 Madison 75/650 Miwaukee 77164002 8568 8 877721 Santa Fo Miami 9965. 1 9274 8 ) Sh San Francisco: 86/67 556 8674 72469 001 8216 ¢ oir ar eek eeue eo Ee ) P 2 8 89/57 s SanAntonio 87/74 0.13 88/77 © Maineapols 77/56 TY 80163 pe 9169 7 Columbus, OH one 028 out ve 7851 pe 84/73 2.04 90/72 pc 7A165 0.48 86770 pe 8656 5 79/65 0.08 86/69 c 87/75.—«BBI71 sh 8164 Tr 114/85 Los Angeles 87/60 Lovisvile 85/71 0.20 92/69 pe aBi71 sh 85/72 0.49 90/72 r 108/79 107/715 82/69 0.27 90/74 pe «111785 100/85 s 87/60 83169 pe 83/70 pc Portand, ME 69/62 Tr 82/65 MTS pe BN7S2 Portand, OR GYS5 Tr ee« 0.25 69163 1.03 8669 ¢ 9 81/73 0.76 8873 pc 8368 Tr 8071 pe 20 8670 pc Concord” «82/73 Tr 2070 | Indianapolis s 75/49 pe 74 84/60 0.71 88/73 pc 84/7! Orlando 730.67 8876 pe 92/75 pc PalmSprings 80 10476 pc 98/73 pe Philadelphia are 8 Phoenix 77/68 Pitsburgh €2171 005 G23 pe 99/73 pe Honolulu 93/1 S274 po 9278 pe Houston 75449 Omaha 80/63 0.45 84/68 pc 87/72 Albany Albuquerque Anta pe-partl translateinto the nearly equally meaningless value-added resellers, value-addeddealers and systemintegrators. Esa FStorms Yesterday coy Tomorrow Des Moines en 90/54 pc y National Weather Service | Yetowson 64 imbo,wth noaa govisaliake Weather(W): 5 There are VARs and Rain f | 6:00 am 9:03 pm 74l45 nen oe wien, avalanche { Sunrise/set 90/6: B73Tr tial market requires a technology says $ “Utah Updates y far in writing and de- things like ASIC,” he says. “I can't eventell you what itstands for, but I know what it is The simplest explanation is Rome eee Seoul ngapore Stockholm Sydney cae fokyo Vienna Bilings en understanding the poten- @ Continued from E-1 : AtartcCly Austin SI signing an ad aimed at chip deners. dictionary. 5 t FAS MajorU.S.Destinations Today 1021675, Cedar City 96/63/S Lake Powelt|f 91/58/5 Lakepaorelll + pale Yesterday City , Richfield ¢Price) S0/S6/s an | | {St.George fog/7o/5 | 86) | | "Regional Cities Vernal 87/62/s ——| pm Bpm | aideis St.Geofge fosizais | 86e0/s° Og | Sun armas ark City 5 flea Heber Cty 70/51 ¢ San Juan | Provo” « Price Richfield 5/61is vad *| Copal4 Hanksville 7863 + Nuku'alofa Panama eee | Ichenopod catai | | vattail F tow aoa. wign Iv-rionl | ‘Today’s UV Index 2 numbers indicate greater Higherindex eye andssk expossure to Ultraviolet rays. s ' — casiy, 4/58/s [Logan , 73/66 pe Madd 83168 pe| Been Nairobi | Statistics recorded atthe Intermountain es Seateide Briended Ouilook tbondon Moscow agp eae Pollen Index = 82/68 pe Montreal Good Gr oecr nen 6/64 5 istanbul Salt Lake/ Utah County Good Salt Lake Co/Davis Co. Extended Outlook sad Rati A coker s | | | c | | pe Mexico City 77/58 sh Weber County z Rapes Be «80/65 leese/ 6a/s4 ssi Beer 63/47 Statistics recordedat the Utah 3 At Qua 101/70/s® te Lt y we | | 88/62 | be 86/60 K | 95/66 Sunny and | Breezy and| {Mostly | Sunny and | Sunny and | |hot | teee sunny not | | warm hot | ||warm Were Beirut ese Bogota |g Ares caro, Cape Town Hong Kong 90/79 + Full { Fronts Barbados 85/76 pc| MPR| Geneva cones today 105/74/s 02/7 1/5 101/78 s 2160 roto 0.00 002 92327 13@ Fronts at their noon position. ands areTemperature highs for the day. satara 8879 pe Jerusalem s f f i Karachi 91/81 pe oN! KievKwa 81/64 July 6 uly 12 July 20. July 28 aoepe worse: ioday. 0. 9a7am Kuwat 114180 s Laké Powell vos!ee @ Zion NP 88/76 + Beijing | Last Blanding to st. Anotherfront will approach the state Saturday with a hot —88/59/s ek Bangkok Statistics EE Bi veneciey Salt Lake City highvio, 24 hour rain or snowfall Precipitation this month Departure from normal Waneyour (Oct to date) ae clouds. ePrice Ephraim of the state will have cen abundantsunshine. nearer RRRoRTNT wey Savannah ate Sioux Falls rosa 02 CAs pe ‘Syracuse BOTS; BOTs oe Sica cy ier aust po 8) er4 108 8074 Sh €-cloudy, sh-showers. t-thunderstorms. r-rain, st-snow tlurties. sn-snow, Lice. Prop -precipitation. Tr-trace third word is an acronym. And someclients still push for more data and more graphs in ads We want to help themunderstand the value of good vertis ing, because at the endof the da weare ad guys,” Blain says. °“W arenot goodtechnologists ness, technology and market, the client is often reluctant to start anew with another agency That aid, clients also are morelikely to get acquired Agencies such as BOWG Advertising also are losingthe luxury of having few competitors More companies are giving their busi nessto agenciesthatspecialize in consumer advertising. And more agencies are learning howto sell technology ‘Everybody wants to have a technology niche because that where the growth is,” Olsen says The agency must stay current on the technology. with detergent or Compared toothpaste technological products have the life cycle of day flies. Further, ads often must be turned quickly On the other hand, clients are less likely to jump from agency to agency. Once an agency has learned about a company’s busi 1‘ | ae $39.95 Includes Two Lines of Service AND 300 Shared Digital Local Minute: 4 Helping to make your house. justa little more like home ws (ff ™N AIRTOUCH Cellular $9999 Ultra-clear digital cellular > Sina seve LO%oyOffi: 4 | Saws ee | FanOe 975-0077 “nan ar = = R) RadioShack. You've got questions. We've got answers” “ i on ten —— : Fe ae ROOMS 140%OFF} (MUATD 40%@ OFF ; Ss we wasn on Ly No Tha WORK p. Seoee B Ptpartyr uaSSee | |
