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Show The Salt Lake Tribune, Friday, June 25,1999 A9 Parents ... Grandparents ... Families ... This is for YOU TV Is Leading Children Down A Moral Sewer How You And | Can Stop It Are you as disgusted as I am at the filth, vulgarity, sex and violence TV is sending into our homes? Are you fed up with steamy unmarried sex situations, filthy jokes, perversion, vulgarity, foul language, violence, killings etc.? Are you as outraged as I am at how TV is undermining the morals of children . . . encouraging them to have pre-marital sex . . . encouraging lack of respect for authority and crime. . . and shaping our country down to the lowest standards of decency? Well now you and I can end it. Yes we can, actually and literally. We can do it by reaching the TV sponsors whose ad dollars make it possible. And here’s how: Steve Allen A Parents’ Appeal To TV Sponsors Look At The Evidence These Are Some Of The Tragic Consequences Of The TV Filth, Sex And Violence You Send Into Our Homes e Since television started around 1000 studies, reports, etc. concerning the impact of TV violence have been published. e The National Institute of Mental Health and 7 more national organizations say there is overwhelming evidence that violent entertainment causes violent behavior. e TV sponsors: This is just a small sampling of the massive evidence showing the terrible damage you are causing by paying to send TV filth, sex and violence into American homes. We beg you to stop sponsoringit. An ABC network study found 22 to 34 percent of young felons imprisoned for violent crimes said they had Please don’ttell us to take our complaint to the TV networks. consciously imitated crime techniques learned from watching promised to reduce violence on TV. Janet Reno, U. S. For years network officials went to Washington and television programs. Attorney General, called their promises “worthless”. We ¢ Homicide rates doubled in 10 to 15 years after TV wasfirst introduced into specific areas of the U. S. and Canada. e Inasurveyof 10 to 16-year olds, 62 percent said sex on TV influences their peers to have sex when they’re too young. know, and YOU know, that without your advertising dollars the TV programs that are desensitizing an entire nation to killing, violence, promiscuous sex and vulgarity WOULDN'T BE BROADCAST. We Want It Stopped! A Message From Steve Allen An APPEAL To The Heads Of Every CompanySupporting Together We Can Make It Happen TV Programs That Undermine America Mail to: I’m asking every person whoagrees with this ad (virtually EVERYONEwe speak to DOES) tosend in the Appeal To TV Sponsors onthe right. Every month we at Parents Television Council will total the number received and notify the sponsors. 600 Wilshire Blvd., Suite They're going to KNOWthat we, their customers, are angry and we want them to stop sponsoring sex, filth, violence and sleaze . . . andinstead put their ad dollars in the kinds of decent, family-safe programsthat are getting hugeratings to usetheir ad dollars to send TVfilth, vulgarity, coarse humor, pre- The heads of these companies are fine people. Many are parents and grandparents. The trouble is they have been letting their ad agencies and others decide which programs to sponsor andthey are unaware of the harm they are doing. Wecan really get them to stop sponsoring the TVthat is so harmful to our children and our country. All it takes is for enough of us to make our voices heard. Here's proof Recently viewers critical of just one TV programlet the sponsors know of their anger, and over 35 sponsors cancelled their ads! This Project is going to succeed! So please, mail YOUR Appeal To TVSponsors to me today. We'll do therest. Please don’t put it off. Our children and our country are being hurt too badly for any one of us to remain silent. Mail your Appeal to me NOW. Parents Television Council 600 Wilshire Boulevard Los Angeles, CA 90017 Steve Allen, Honorary Chairman Steve Allen Parents Television Council, Dept. 6SAC51 700 Los Angeles, CA 90017 Yes Steve, | want to be counted as one whoagrees that TVis leading us downamoral sewer. I think it is unconscionable for fine companies marital sex situations, violence, killings andall the rest into American living rooms and children’s bedrooms. Let’s bring back Family-Safe TV. Name Address = City a State Zip (J I'd also like to help you run more ads like this so you can overwhelm the sponsors with the number of these Appeals you receive. Enclosed is my tax-deductible contribution to help buy another full-page ad in another city. (Please make checks payable to: Parents Television Council.) $100 (1 $50 (1 $25 (1 $10 LU Other IMPORTANT: Youdon't need to send any money to have this Appeal added to the total wereport. But we do needall the help wecan get. This is a grassroots campaign These ads cost up to $36,000.00 each. Every penny you sendwill go for the ads and notifying the sponsors. We will not give your name to the sponsors, Thanks The Parents Television Council is the Holly wood project of the Media Research Center, which is Fecognized by the IR Lay-exempt ne fit organization under See. SON). Contributions can be accepted for untimited amounts and are tax-deductible E-mail: mre@mediaresearch.org eek a ae ee se |
