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Show _The Salt Lake Tribune Union Shocked LOS ANGELES TIMES In a stunning setback that raises questions about the United with today’s agricultural workers. BY ABIGAIL GOLDMAN stakes organizing vote at Califor- Direct merchant Lands’ Endis well known for quality, ser to-date edamor the unionhas failedto wina high- nia’s largest strawberry farm Official results from the union election at Watsonville. Calif.- an- showed a slight margin of workers favored a rival union formed by company loyeeslast year heCoastal Berryof California Farmworkers Committee group with no official few apparent resources — a campaign to organize California's 20,000 strawberry pickers. An other 79 workers voted for union at all no Geneva Eyes known for is uf After year of falling profits and clearance ing store body shapes how they would s overcoming a ma- The company isn't ditching its classie as- al customer base, and I think they will imme- fashion shows and trends doesn’t get stuck. as it did last winter. with unsold men’s product For the most part, Wall Street is optimistic about the company’s ability to polishits tootraditional image. Even amid year's slump, one analyst noted, Lands’ End had the kind of returns on inve ent that many re. tailers aspire to in a good year also hired creative talent from fashion- forward companies such as Tommy Hilfiger removed from the hands of ahos. tile bankruptcy court judge and transferredto U.S. District Court kept Geneva’s reorganization hopesalive District Judge J. Thomas Greene subsequently gave Gene. va permissionto replace its existing lines of credit with what knownforits relentlessly sensible clothing into the decade Lands’ End is not theonly catalog that had fallen out of fashion. Such competitors as L.L. Bean are likewise suffering fromslowsales to customers who prefer the up-to-the-minute styles they seein stores The Internet plays cause it forthe first t 1 important role be Lands’ Endthe turned out to be $67.5 million in newfinancing But now, after borrowing $53.5 million againstthat line of credit Genevaonlyhas access to another $14 million ‘Obviously we wouldlike it to be more, but for the time being that is adequate for our needs. said Wanlass. The company though is still looking for more cash Inits quarterly financial report to the Securities and Exchange Commission. Genevasaid it is finalizing an agreement to sell the the companysaid Geneya’s real salvation will come when the current flood of style, including vibrant pictures and art as well as contributions from popular writers For example, to best showcase the compa ny’s Hawaiian shirt offerings in July, Eisen- berg’s team bought vintage menusfromapas- company blames in part for its fi nancial woes, dries up andprices improve approval both companies operatein South- ern California has presentedlarg- er anti-trust concerns than thosé of Kroger and Fred Meyer To consummate the merger. Als bertson’s might have to sell ag many as 100stores by someesti- ms lators’ concerns. Mike Read said Thursday By paying attention to the spreads, cus- browse what we're offering and presumably In 1998. profits fell 51 percent from the be much more motivated to buy.” Eisenberg said. eral toxic chemicals Joining Ge evain the middleof the pack on DF's ranking were USX-US. Steel Fairfield, Ala Bethlehem Steel Chesterton cago, Ill National Steel anite City, Tl; Bethlehem Steel. Sparrows Point, Md.; LTV Steel Cleveland, Ohio; and AK Steel. Middleton, Ohio. EDF, a NewYork-based environmental group with 300,000 members, did not include four Ind; National Steel, Ecorse Mich. and Weirton Steel, Weirton, W.Va The six worst ranking steel othersteelmills in the ranking because of unreliable pollution mills were USX-US Steel, Gary Ind. Ispat Inland Steel. East Chi- forits efforts to switchto a direct Stores still are awaiting from the FTC and state regulators in ifornia, Nevada and New Mexico. But the number ofstores. tomers will be much more motivated to took steep markdowns on a large number of Although Geneva Steel didn't havecreatedthecountry’s largest grocery chain, with an $36billion in annual Albertson's and Albertson’s expects approval of its merger by June 30, spokesman a “dos and don'ts” of wearing the shirts written by NewYorker contributor Bruce McCall year beforeto $31.2 million, as the company make the list of the cleanest mills. EDF praised the Utah company Albertson's saidthey planto join forces. At the time, the American Stores-Alberson’s merger would the retailer's July cover. The themecontinues inside, with a cultural historyof the shirts and $6.5 million from $5.2 million a year before RougeSteel, Dear ber, less than three months after Utah's American Stores Co. and line that sailed from California cruise to Hawaii. They then reproduceda portion of one menucover,featuring hula dancers. for million, while net income rose 25 percent, to anies posture for compet- mates. Company officials will not comment on thespecifics of regu+ senger lize until next sp Ill.; cata- log will incorporate a more magazine-like THERE’S NO EXCUSE FOR CALL 1-800-897-LINK data ironmaking process that avoi ‘A’ list the use of coke —asource ofsev 5 YOUR SHORT LIST OF DREAM CARS CRM AvaKcr ated) NORTON ANTIVIRUS 5.0 foreign imported steel. which the Wordperfect Suite 8 There are a signs that k up. but few prices are on the way nothing to suggest turnaround a Wordperfect Suite 8 Pro Compton's 99 a Y2K Millennium Bug Exterminator dramatic Windows 98 Upgrade WordPerfect Suite 7 Pro Windows NT Workstation 7th Guest or 11th Hour Assorted Disney Titles McAfee Virus Scan 4.0 Unreal, Print Master Gold Deluxe 4.0 Steel prices continue to be de pressed” said Nancy Gravatt spokeswoman for the American Iron and Steel Institute She © price of plate steel hovering around $300 a ton, well below the $400 a ton that was the norm t re the current flood of foreigr imports began a year ago e 320 W 1550 } 5628 5 900 E Layto Hills Bi S.LC. UT 266-4748 — THE JAGUAR XKB " CONVERTIBLE The Ultimate Tax Write-Off. | NOTICE IS HEREIY GIVEN | THE NEW JAGUAR S-TYPE FROM $42,500° Digitrak Oddiadd THE | Sandy Subu \ General Obiigation Sewer Bond Series |ef In order to appeal totheir well-educated. affluent baby boomer core customer, the First quarter sales rose 7.8 percent to born, Mich.: WCI Steel, Warren. Ohio; and USX-US Steel, Braddock /Dravosburg, Pa live in our neighborhood than in the neighborhoods of any of the though hecharacterized the changes as more evolutionary than revolutionary iy lookingbetter, al Wisconsin company CD-ROMS, CD-ROMS AND MORE CD-ROMS mill has beenidle for many years. is now The number thoughexecutiy : . Pollution C ontrol @ ContinuedfromB-1 ferences in the catalog beginning in July “Wehaveavery strong, loy- Cannonsaid Those five steel plants rated highest by EDF are Gulf State idsden, Ala eme Steel Steel. five plants onthe group's equipment fromits large diame ter pipemill for $4.5 million. The financial officer. sisenberg, a former editorof Esquire magazine. said customers should begin toseedif- diately respond to color-right. style-right Plant Rated In Middle for Riverdale. ersee catalog design and advertising alog mailings. erchandise right and dress. and Gap to bring the 36-year-old company Only fast action by the compa ny’s attorneys. who got the case to quickly trim down their 1 think once we get th color, subscribing to services that predict hot It hired magazine veteran Lee Eisenberg to stores’ costs regardless of their on-line the rebuilding part will come easy,” said Stephen A. “Chip” Orum, the company’s chief crew shirts in purple plum. The changes, the company says, should befully in place by spring 2000. sets their catalogs swelled to as manyas 55 Andtoensurethat thosefewercatalogs are more effective, the company in February bricks and-mortar apparel companies have to pay and more closely following number of sively promotedits liquidation merchandise. Lands’ End is not worried about cannibalizing save customers mon- “Mergers have swept over the itive advantage in an industry 7% where 3 percent profits are healthy Kroger and Fred Meyer announced their merger last Octo- 7 ny is also experimenting with shorter — and fewer catalogs. Last year, an already high nd unlike their store-based competitors onits own competitive situation,” he said “Hopefully, in the long Silvermansaid. “I think it’s fair to allow com- for some customers as the company aggres- often half a year or more behind $150 million the second and $2: million a year after that. . ;A “Every market runs somewhat 9 once in a while Lands’ Endis also trimming some of their marketing costs. On top of being able to take advantage of falling paper prices, the compa. quickly as they're created, while a catalogis Kroger estimates the two chains’ combined operations will save million the first y groceryindustry in recent years Fs vanies like this the leewayto makea mistake sales, direct merchants will only be too happy es. But it is adding a new focus on fashion and ny to borrow more money and tried ioforceit to liquidateits as. Last year they picked some badapples. ability to change styles and respond to trends quickly — new fashions can be posted as their mainstay operation. While ‘hicago, said he is bullish on the com still well in the black jor hurdle of both Web and catalog shopping sortment of cotton interlock shirts judgerefusedto allow the compa Amro with ABN pany. For one thing, he said, in a year the company itself called disappointing, it was Meanwhile, a redesigned catalog will have artwork and ess 1 tasteful im. age that ds arry into its color palettes @ Continued from B-1 Kevin Silverman, an analyst coer paign by Biederman is aimed at driv where they can y on” clothesto see customers to the \ pared to 13 percent from the year before. Lands’ End chief fiancial officer ement, a fresh ad cam. 1 reinvigorated catalog \ppers will see in com ing months A new advertisi Kelly. Krimstein & F $1.4 billion, an increase of 8.5 percent com- Stephen A. Orum sales on clothes with out-of-style colors and designs, the 1999 with leaner clothes designs New Furnace, More Production US. offered Now what the took the UFW, which has waged a cost ly and nearly futile three-year goods. That posting was on sales of almost “Once we get the merchandise right, the rebuilding part will comeeasy. We have a very strong, loyal customer base, and I think they will immediately respond to color-right, style-right product.” S ANGELES TIMES leader and 646 votes, compared to 577 for @ Continued from B-1 New managementkeeps classic cotton clothing, but adds trendystyles and colors Farm Workers’ ability to connect Thursday, Smith’s Food Keeps Name but Belongs to Kroger Lands’ End Gets Lean and Fashionable Farm Workers nounced Friday, May28, 1999 CENTERPIECE By Vote of based Coastal Berry Co., BUSINESS alerts B2 FROM$70,750 4 | as | The Bearer Bo 1 called for o The 1999 Range Rover has been christened by many | as the ultimate SUV. 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