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Show A6 The Salt Lake Tribune UTAH/WORLD Tuesday, May25, 199! 9 Radio: Jazz Games \re Beamed \round the West ach 100,000. according the s tions all over the country,” he said This is just part of the far reaching radio picture for the @ Continued from A-1 Jazz. Latching on to the telecommunications revolution, thefranchise uploads its signal from ases Dy nfold. according to Jeff KFNZ across North America. whereit is ignoredin most places but picked up by 24affiliates in station’s programdi \n_ average of about ),000 listeners tune in to 1320. M from 7 p.m to midnight dur. nm get better numbers during rir g than most sports sta the West of the year, but when the ursue their perennial play- verages in that time which NBC has adopted intoits ad cam The consensusis that it is time to let go of Jordan, Theplayoffs are wide open for thefirst time since Jordanleft to go play base. ball in the mid-1990s. It's like spring training in baseball.” said NBC announcer Doug Collins. “For a moment all mes. the playoff rat the teams think they can win the Z was 5.9. It averages out now at WorldSeries. With the 50-game schedule there wasn’t that muchtimefor A rating is the percentage of veeholes fined tole varliedlar rogram from the total available teams to separate themselves be One example was the New York Knicks, an eighth seed, beating lother’s Day, which is one of the as 39 games, including the | offs, and as few as 24,” Ma eason. said. “Wedon't take over the en tire playoff schedule until Threeof the Western Conference Finals on Friday, June 4 We have one X factor,” said Jarkey. “Because the playoffs ere late starting, they began on No. 1 seed Miami Wecould broadcast as many west viewing days of the postThis is a ve sign. Up until this past weekend, the at least, captured the sports media's {tention The Turner forked over $890 mil columnists have lion for week-night games andany written yout the plas offs’ wave ofsus: Allen Iverson Andacross most of the western slope of the Rocky Mountains, the network might be the biggest thing in radio since Amos and Andy Thanks totheradiodispersion, from Boise to Blanding and from Las Vegasto LoganJazz followers games, andthat’s a goodthing, as most regular-season games aren't on television outside of Utah anyway. moths gradually squeezes out KJZZ, the Jazz-owned television station whosesignal roughly encompasses Utah's boundaries. So satellite-linked affiliates, the team takes an across-the-board 70 percent split. likely feat of overcoming the reaches at least 90 percent of the state's population. Some pockets cently from a similar post at the Portland Trail Blazers in their current second-round matchup, canyoncountry south of Moab remain out of range, such as the third-round games against the cise in altruism, asit represents casts games for the Denver Nuggets and the Colorado Avalanche of the National Hockey League. said few big-league franchises have the broad regional draw the broadcast on KJZZ, whose rights pay for sustaining a team in the smallest market in the NBA should the Jazz pull off the un- only thefirst of the subsequent San Antonio Spurs would be Finals. Rigby declined to discuss radio finances, but said the franchise gets a generous cut, taking 80 per- The private Beta news agency NATOBoss reported an attack late Monday onNis but provided no details, Says Bombs Will hospitals, bakeries, panysaid. the water company, Serbia’s power com- Serb media said 15 NATO bombs hit water pumps Monday around Prizren and Istok in Ko- sovo Sad near a refinery and power of it comes down to.” except to say a “big flash” from specified targets in villages @ Continued from A-1 “The numbers are there, and love of the Utah Jazz is what a lot the city’s horizon. Also reportedlyattacked late Mondaywere un- anti-aircraft fire could be seen on Break Milosevic Jazz enjoy Much ofBelgrade, the Yugo- slav capital, remained without station, and fourmissilesfired by NATO jets struck civilian targets electricity Monday, and the power company appealed for pa- around Glogovac, 15 miles southwest of Kosovo's provincial capital, Pristina, the st .te-run Tanjug news agency reported. tience. ‘Everyeffort is being made in this difficult situation to restore powersupplytopriority users — near the northwestern town Sremska Mitrovica, following up on weekend strikes that left at least 10,000 people without water. Belgrade was downto its last 10percent of water reserves be cause of the damaged pumping stations and a power outage, me dia reported. 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ID ASSEMBLY, SET-UP & Intel Pentium’ IT Processor—S00MHz. ne Proteva Multimedia Compu iter are in STOCK and on SALE } one of the myriad ways the Jazz Rickard, who came to KFNZre- Coloradoradiostation that broad- Fastest Pentium II Processors on the Planet. that means Ch. 14 (KJZZ), make their own deals with individual AIR DUCT CLEANING SALE PRICE Richfield. Rigby says the signal The radio reach is not an exer- are outrankedby the networks. ‘Thus, thevisages of KJZZ playby-play announcer Hot Rod Hundley and analyst Ron Boone teams Mock The Utah armof the network covers about 80 percent of the om of KFNZrevenues from the % hours of post- and pregame programming sandwiched around Jazz games and 60 percent of the game-time revenue. With smaller towns as small as Vernal and If there is a seventh game, NBC will probably take that," said Lloyd weekend Markey WILL BEAT Worsethings happen picked up bysister stations in Wemay get one or two this year, ern Conference would be relegated to the radio realm. state's mountainous terrain, or we may not get any Of course, whether KJZZ broadcasts any gamesde pends on whether the Utah Jazz it past Portland and into the third round of the playoffs — the West- playoff games not falling on the jense and tho! they “Really do e this gam: and who thought iat Pd be rooting for [Philadel hia's| Rigby said The playoffs of courte: are a different s 'NT/TBS and NBC movein and ¢cover the games nationally The appearance of such behe- tween seeds one through eight ''V households Jordan-less playoffs have, thirdof the cost,” KJZZ can broadcast any game not on NBC. Home games are unavailable on TNT or TBS in the hometeam’s viewing are “Last year, we broadcast two games in the third round,” said Norma Lloyd of KJZZ marketing May-hem,” paign playoffs. Last year. Fifteen yearsago, feeds to such locales were via crackly phone lines at best. Today, the transmission is “three times better at a Jason Whitlock of the Kansas Star echoedthat “these are ¢ e ratings slip has continued southwestern Wyoming. don't need a TV to tune into best playoffs ever.” and called @ Continued from A-1 an When Karl Malone picks and rolls, a fixed-orbit satellite positioned four miles above the Earth reports the play to listeners from all across rural Utah into north lelevision: NBARatings Only Slightly Down ern Arizona, western Colorado, eastern Nevada, southern Idaho THE MARKET PL VA.com Bet tter Information I FOR A NEW MILLENNIL M (8 88) 510-VAI 1U Top Brand Que ality America “Business Leases Great Terms redit for qualified bu nt $2.50). arrange for all out 10-8258, ption | |