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Show BUSINESS Saturday, February , 1999 The Salt Lake Tribune Fractured chip market has Intel treading carefully plansto move basicgraphics techr sets, components that control the i pro pensive PCs, only a very simple graphicschip would be Company executives say t : r @ Continued from D-7 a long-established industry tren more and more functions onto f and chear piecesof silicon. As a practical matter, Intel may do one or two specific tasks. Intel missed that and nowthey haveto play catch-up Intel’s leaders donot buy Halla’s argument, insist ing the PC will remain key for at least the next five years, But they aren’t willing to bet the companyon wishful thinking. Andthat leaves them with a man. agement challenge as well as strate; year, when Grove movedtothepostof chair man andlaconic Westerner Craig Barrett became Intel's president and CEO, observers began to ask whether Intel's focus anddrivecouldbe maintained. Blamires Marston Chidester Coons The chipgiant is using investments, acquisitions and the powerofits processor monopoly to gain TRADEWINDS control over PC functions as recognizable as graphies and sound andas esoteric as memory manage- ment andsystemdiagno: helped redefine how Compiled by Steven Oberbeck firm, has promoted Brett Tippetts unt supervisor. He previly was aclient service manager. } to ac worked at the Salt Lake Area amber of Commerce as an ad- City-based provider of continuing ministrative assistant in special education courses for the real-estate industrythat also helps handle projects. Staker Services Inc., a Salt Lake tax-deferred property exchanges, oO has appointed Paul E. Anderson Suzanne L. Larsen has joined regional managerfor Utah, the litigation department at Par- QO sons Behle & Latimer where she will concentrate her practice on damageanalysis, antitrust and in- (ellectual property. a Jon Bartlett has been promoted to agency manager andvice president at First American Title Insur- ance Co., Salt Lake City. He joined the companyin 1988. Debi Her- zog-Otterstrom has been promotd to assistant vice president and lirector of humanresources. She joined First America in 1989 work- ng in the accounting department nd human resourcesdivision. a FJCandN, a Salt Lake City-based advertising and public relations Pentium 3 Is Hot, But Not For Everyone st Security has promoted Ronald M. Layton to assistant vice president and manager of its Park City mortgageloanoffice, He formerly wasassistant vice andconstructionloanoff Orem/Geneva mortgage loan office. Seott Blam: moted to First Sect relationship man r ly al in dealer wholesale services. He completed First Security recently Marstonhas beenpromotedtovice presidentandsoftware administrator at First Security Mortgage. He joined First Security in 1978 as management trainee, Richard M. Chidester has been promoted to vice president and relationship managerattheFirst Securitybusi- computations improved video playback on a computer. ThePen. tium3's newinstructions improve on MMX. The new Internet Streaming SIMD Extensions may sound dan dy, but here’s the catch: They need softwarespecifically devel opedfortheinstructionsin order @ Continued from D. to take advantage of them. It ‘The reason why Evans & Suth- might be more than six months before most programs are re- vhat they’re puttingin thererealy boosts graphics,” he said. The kinds of programs that will tland was selected is beca' We've made our namein high- nd computer graphics,” Thebiggest addition to the Pen- ‘ium 3 over the Pentium 2 proces soris its ability to run a new set of 70 mathematical computations known as Internet Streaming SIMD Extensions, formerly known as KatmaiInstructions. These 70 new instructions In- tel added enables more vivid sound, crisper video andstate-ofthe-art 3Dprocessing,” said Intel spokesman Adam Grossberg These wereall designed to bring 1 newlevel of realism and life to the Internet and stand-alone apitions." hat these instructions are in. ndedto dois accelerate 3D geo- netric shapes and better manage lata as it flows through thepro: essor Consumers may remember In tel’s last big campaign — with dis: ‘o-dancing Intel technicians in the commercials — to pusha set of instructions called MMX, MMX w leased to take advantageof these instructions. best use the computations, ex perts say, are games, which re quire the most computer horse. power because of their sophisticated graphics. But other progams will also runbetter with the newinstructions, according to Intel PhotoShop running on a Pen tium 3 450 MHz computer is 29 percent faster than a Pentium 2 computer at the samefrequency, according to Intel tests. Dragon Systems’ speech-recognition soft ware ran 35 percent faster, but only when using versions of tho programs optimized to use the newinstructions Ve've se n a doublingof per formance [with a Pentium 3] on games,” Ehlers said. financial center at 2115 S. 3600 West, He joinedFirst Securi ty in 1992 as a management trainee. First Security has promoted Beth Riese to manager ofits Albertsons West Valley Branch. Sheis a graduate of the American Institute of Banking Qo Chris Coons, administrator /chief executiveofficer of Utah Valley Regional Medical Center Provo, has been elected to the board of trusteesof the Utah Hospitals and Health Systems tion, The association represents Utah’s hospitals and health tems. oO The Bank of Ephraim hashired Keith V. Church as executivevice president. For the past 16 years, Church managed the Zions Bank “For a game, now I can easily have twice the amountof stuff in my scene to in teract with. For anyone who buys aPentium 8 computer today, the new fea tures will be useless until the soft ware comes out to supportit. The a Salt Lake City based wholesale providerof tele communi , has pro: moted Vicki Pearson to executive vice president, Pearson previously servedas seniorvice president of business operations. only other advantageis that the Pentium 3 500 MHz computerop. erates faster than a Pentium 2 be- causeit runs atahigherclock rate — 500 megahertz as opposed to 450 megahertz. processors. Now the company wants to providethe features itself, to gain more of the money spent on each PC. ‘Theprimarygoal is still to enhancethevalue of our processors, but we're going to concentrate on makingthose other areas that weparticipatein prof‘We'regoingtocontinueto be Intel, just moreso. Intel's expanded PC s tegy has already all but ket forentry-level audio wipedout the separate chi Its new design for handling audio canre entirely on the main processorif the data is digital or the anceof an inexpensivechip to convert analogdataintodigital form Next up forIntel is graphics processing, whichit began to shapelast year with the introduction of its so-called Accelerated iraphics Port standard. Intel presented AGP to thegraphicschip industryas accompli, fait waving a carrot andastick to facilitate Thecarrot: AGP allows faster processing of 3-D graphics information, building 3-D's popularity in games and design programs andcreating a larger marketfor everyone. Thestick: Intel’s same-day an- But that differ ence in the computer's overall performance is less dramatic, ac cording to those who havetested the newPentium3 Manyexperts agreethat the av erage homePC user might want to wait until near theend of the year to plop down the moneyfor anew Pentium 3, Here’s why coming out with chipsat the same ket, in part by placing limited onto thechipset, or byfully inte chipontothe main processor end computing looks like “PC Conquest — TheSe. quel Just as in the original drama, Intel is creating a st tandard processor design for a marketfra amongcompeting chip technologies. Aimed at the computers that run corporate data centers and pow er the World Wide Web, the Merced microproc will be expensive byIntel’s s s of dollars per processor rather than hundreds — when it hits the market next year. But it will cost less than the specialized chips now powering systems from Sun MicrosystemsInc., International Business Machines Corp. and Hewlett-Packard Co. Whilethis prologue may sound familiar, Intel is writing a dramaticallydifferent script for the main act. Ratherthancast its lot with asinglesoftware yen dor — Microsoft — Intel has secureda wide range of partnersto propel Mercedintothe marketplace. It is developing Mercednot just to work with Windows NT, Microsoft's burgeoning high-end operating tem, but also with the major variants of the compet ing Unix operating systemthat nowrun most server and mainframe computers. It’s a bold strategy onits face. And someof the details are surprising. To accelerateits moveinto the highend, Intel hasloosenedits usualgrip on technol- ogy surrounding the processor. Specifically, Intel is designing chipsets to support no morethan four Merced processors. Companies that want to provide more data-crunching prowess —andthebig “enterprise-c computer companies do — aregetting carte blanche fromIntel to create their own systems “We're notgoing tohavetorelyon Intel or Micro- soft’s designs for these computers,” noted TomBradicich, IBM’s director of server architecture and technology. “It’s goingto be a much moreopenpro- cess thanit might havebeenbefor ‘Over the next three to five years our main focus dustry still think the main microprocessor market will be for a computer that has the ability to do a wide vari. much as Intel’s next step: It disclosedits intention to acquire the graphics company with whichit developed the i740, San Jose-based Chips and Technologies, Inc. Executives at rival graphics firms swiftly saw the prospect of Intel integrating moregraphics features ontoits microprocessors — a move thatcould diminish the need for separate graphics chips, and wipe outlargeportionsof that market. So they entreated the Federal Trade Commission to block the deal, industry sources say. After an extensive review, the FTC let the Chips deal proceed, but promisedto watch Intel closely ety of tasks.” Intel also continuesto target its investment cash to drive demandfor high-end chips. Whilerivals like National Semiconductor bet the farm on low-cost, all-in-oneprocessors to power consumerelectronics and b sement PCs,Intel pumps moneyinto firms that make3-D graphics software, high-speed modemsand advanced computer memorydevices The commondenominator: All of these technologies require processing power. Butevenif its strategy seems somethingof a mish mash, Intel's key advantage has not wavered. The We're not that concerned about Intel’s entry,” said Neil Trevett, vice president of marketing for chip giant remains, as always, intensely focused on whose main facilities are in Cupertino. “What causes sleepless nights is the ideathat Intel will inte- sion,” related oneformer Intel executive. In reality, 3Dlabs Inc., a London-based graphics chip company grate graphics functionality onto the main processor.” Intel is already headed in that direction: It its ownsuccess. “Everybody assumes that Intel's driven by pas- “they're driven by onething: ‘Isthis goodfor Intel or not? “That's really why peopleshouldfear Intel.” DILBERT CATBERT: EVILHR, DIRECTOR) “DO NOT TIP MORE THAN TEN PERCENT FOR MEALS. NEW POLICY ON REIMBURSEMENT FOR TRAVEL...” time, Intel has fierce competition —. forthefirst time. Bythe end of the year, the chip likely will be manufactured to runonless voltage. That means it will not onlybe faster, but will run cooler and cost less to manu: facture. W Bugs will be ironed out by then. Not abig issuesince Intel is usually efficient at eliminating bugs inits chips. But remember thefirst Pentiumprocessor had a e and had to be . er chips are coming Intel has demonstrated Pentium 3 processor runningat 1 gigahertz or 1,000 megahertz, That proba bly won't comeout until 2000, but Intel likely will have 600 MHz chipby theendof the year gra At first glance, Intel’s unfolding assault on high nouncement that it would introduceits first graphics @ Theprice will drop. That's a given in the high-tech computer world, but with competing computer-chip manufacturer AMD makinginroads at thelow endof the computer mar will be ontraditional computing devices, including more powerful workstations and servers,” Barrett said recently. “There may be someoverlap, but we chip, the AGP-basedi740 Yet tha movedid not chill the graphies chipin- Oo Teltrust Inc., No longer is Intel seeking onlyto ensure that these features and functions work well with Intel micro- acceptance. branch in Kanab. agement training program. Bria even boards andprinters are connected to the computer. =. ‘The Summit Group, a Salt Lake ‘ity-based advertising and public lations agency, has named Doreen Johnson public relations account executive. She previoush The company has such basic componentsas key- Advanced Micro Devices Inc. and National Semiconductor are www.dilbert.com Layton Since then, Barrett has repeatedly signaled his de. terminationtoprotect and expandIntel's franchise Here's alook at the company’s strategy, its prom ises andpitfalls: have little alterna tive but to expandits PC turf. Already, © 1008 United Feature Synaicate, Ine Larsen “IF THE MEAL COSTS MORE THAN SIX DOLLARS, BRING BACK A FORK.” Buying on the Web Is Easy; Returns Can Become Hassle THE ASSOCIATED PRESS !W YORK —So muchfor the Internet turning shopping into a point, click and buy experience. Whenit comes to returning goods to many online merchants. youstill needto phonein, wait for a representative who cangive you a return authorization number, pack upthe items and schlepto thepostoffice y sea: sonfor Internet merchants, with an incredible holida sales soaring well above expecta: tions. An estimated$3billion was spent online during theholidays, nearlytriplinglast year's figures But now that the holidays are over, consumers are seeing that the high-tech online world has somelow-techglitches — with re turns toppingthelist Manyretailers require consum. ers to notify them before sending an item back — that involves time on the phoneto get a return con firmation number. we os oe — q Gans Ai { Glass Act Salt Lake 1 ee Deducuble. vd I | propowals ore evaloble upon requedl | om the address below + |* * * > Product Sleniter 0 Wintretion ran) Onno Oa a . > ee ac tott iter \ A Fn \ CROSS ® Fold up design © 3.5 peak hp motor ® Maintenance free deck «Fonavn2 {STACK MACHINE + hme 5399. 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