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Show 7 Advertising Let-Up Expensive Associated Advcrtlsl'n'g bc'lfoves that a let-up in advertising is bound to provo costly. It cltos the casq of A. nnd P. Pears, tho Britlnh soap makers, whoso goods wero mado familiar all over tho world by porslstent and clover advertising. When tho factory was Belling nil It could produce, the directors stopped nil advertising as an unnecessary expense. In nix months the business had fallen off 35 per cent. Millions had to bo spent by tho firm to get back Its lost prestige and trade. |