Salt Lake Tribune | 1997-07-13 | Page 67

The Salt Lake Tribune BUSINESS Sunday, July 13,1997 _ BUSINESS Women Execs Find Fitness Essential Double Check the Fine Print Survey: Hoppingon the Treadmill Can Help Ease the Daily Grind BY MICHELE HIMMELBE! HARVEY MACKAY A Sure Deal? If It Can Go Wrong,It Will Just a gentle reminder to all the stock-market geniuses out there: Making moneyis not always quite as easy as it seems. Gingeris a happy, healthy, at- G ‘OUNTY REGISTE! Working men have been doing it for decades, reaping hugebenefits, They gain confidence and polish their self-esteem. They enhance their emotional and physical well-being, and their energy levels soar. Working women havefiguredout thetrick, but not en masse. Finally, they're spreading the word: If you wantto climb the corporate ladder, first you have to pump iron. Or hike, bike. run, walk, swim Kick a ball, swing a racket, step through an aerobics routine. Busy women executives are squeezing fitness ac- tivities into their lives and, believeit or not, nothing When Buying HomeInsurance on challenges and accomplish things. “That carries over to your attitude. Pretty soon, you're seeing things that really bothered you at work aren’t all that important.” A workout, andall the endorphinsit sends surging through your body, can break the cycle of the bad day. The cool responseto your project, the crabby customer and the impending deadline can slither away in sweat. Once purged, they don’t linger to spoil the rest of your day. “I used to think I could come homeand read a bookto relax,” said Joan Gladstone, head of an Irvine-based public-relations firm. “But it doesn’t work. I really need to do something physical to unwind, andI think that’s true for many of us who have a worklife that’s a mental activity.” Gladstone, 43, has rekindled her passion with cycling. She works out in a gym several days a week, puts in nine- to 10-hour days, and takes off on her KNIGHT-RIDDER NEWSSERVICE If you're getting ready for a summer vacation, you might want to learn from the experience Don- na Scott and her husband went through. Whenthe Scotts returned from a trip in April, they found their Columbia, S.C., home had been burglarized. The Scotts were naturally disturbed. But they knew they had insurance to cover $15,000 in the home's contents. And they felt robbed again whenthey went to file a claim. First, United Insurance re- quired them to provethelosses. ‘Theyset about the next week or so at work is suffering. To the contrary, women who bike on weekends, going to retailers to track down old receipts and scouring their in sports and fitness would enhancetheir careers. “Sometimes I can actually feel the stress roll out of my shoulders when I'm riding,” said Gladstone, who mether husband, Ed, in a cycling club last year. She doesn't drink the glass of wine with dinner anymore. Exercise is a quicker way to make the tran- sition from the work mode. claiming a loss of more than says Christine Diemer, the executive director of the Building Industry Association in Orange County. “It leadsto a better Christine Diemer on a daily basis.” Morethan half of the survey respondents said they cram sports and fitness into their well-stuffed ap- its. Asit turns out, the policy cov- Ginger was a teen-ager, her dad Diemer, 45, is an avid hiker who schedules Wednesdays at 5:30 p.m. to leave the office and hit her favorite trails in north Laguna Beach. She con- ger's dad’s relatives was in the she shares with a few cohorts. surveyed say exercise gives them a greater sense of happiness. Women who see themselvesas successful are morelikely to exercise regularly. The numbers are so overwhelming, why are the rest of us resisting? This soundsbetter than fat pill with no sideeffects. It's like getting an extra hour in burglary, United Insurance spokesman Ted Richardsonsaid. Know what you're buying. Replacement cost policies generally will pay enoughto cover the cost of replacing items. However, cash-value coverages typically only pay for the depreci- tractive, well-to-do married woman wholives in a lovely lakeside home in a Minneapolis suburb.Shehas a goodlife. Not much rattles her. Just don’t mention “root beer’ around Ginger. In the early 1950s, when decided to make his fortune in the root-beer game. Oneof Ginconstruction business in Iowa. Hehad built a numberofrootbeer stands for clients and had seen them prosper, so he convinced Ginger’s dad to move the family to lowa for the summer and open his own stand. “Tt costs less than two cents for the root beer. Yousellit for a dime. That's a 500 percent markup. With the whole family Pitching in, it’s a license to steal. How can you lose?” Stay tuned. Problem No.1: Location. The stand was on the highway between Arnold's Park, a popular amusement park and Lake Okoboji — if you know Iowa, then you know that’s about the only lake in the state. Sounds good — but unfortunately, al- though the generallocation was excellent, they picked a miser- able site. The relative knew a lot aboutthe construction business, but he didn't know anything about fast-food. He had built the stand so that it wasn’t visible to motorists until they had practically driven pastit. These days, any food chain worthits salt has location ex- perts whohelp design thesite to maximize its potential. @ Problem No. 2: Doing business with relatives. Dad's dearold relative had promised to have the stand ready in time for Memorial Day, the first big selling day of the year. He didn’t. The fact that he was a relative madeit tough for Dad to get tough. Instead of spend- ing Memorial Dayselling root beer, the family spent the weekend painting the stand — as cars whizzed by. @ Problem No. 3: Lack of contingency planning. The secondbig selling day of the year was the Fourth of July. At about 10 a.m., the compressor that ran the root-beer dispenser froze up. Ginger’s family didn't really know anybody in Iowa, so there was no one they could call for emergencyrepairs. @ Problem No. 4. Flawed marketing plans. One day in August, they decided to jack up food sales by passing out couponsfor free root beer by the side of the road.It was their top root-beer day of the year free root beer, that is. Food sales were nonexistent. Moreover, they shouldn't have done schedule fitness time into their workday are saying they feel better and work moreeffectively. Ina national survey, 92 percent of working women said they believe that increasing their participation “Everyone should be making sure I work out,” fesses that she’s crazy about her treadmill, a passion “We can get obnoxious,” she said. “I'll say, ‘I was at 4.0 at 4.5 for 30 minutes. How about you?’ * They squeal in awe andreport their own figures for pace, elevation and length of the automated workout. Diemer prefers the outdoor hikes, but uses the treadmill to ensure that she ‘‘walks off the day.” “T feel so different about the workday when I’m done,” said Diemer.“It releases so much frustration and helps me rememberthat I can overcomeobstacles. Sealing a steep hill reminds me that I can take Schmidt Ready to Give Novell a Boost @ Continued from E-1 But the made-over Novellis his through and through “I know I’m on the hot seat now,” he said.“I've strapped myself to the front of the boat and we're either going up or down.” Schmidt dismisses persistent rumorsthat belt-tightening at Novell was aimed at making the company moreattractive to potential suitors. “Is the company for sale? No. Areanyof its products for sale? No,”hesaid. “Novellis a perfect- ly viable, ongoing business. It is not for sale.” pointment books, Seventy-two percent of women the day because you have moreenergy. And all you haveto do is scheduleit. Whatever your excuse, the producersof the survey can combatit and suggest waysto integrate fitness into your life. In conjunction with the Women's Sports Foundation, they have published a pamphlet, Work & Play: The Balancing Act II. It includes ideas for “Getting your company onboard.” For in- formation,call [phone] or [phone], vell networking software that once was the undisputed market leader. Critics believe Novell rested on its laurels and missed the dawn of the Internet Age, allowing competitors like Microsoft Corp. to movein. “Novell has not had to compete so it never learned how. It has no culture of feistiness,” said Jon of root beer. Angry people trashed the area with crumpled-up coupons. 1 Problem No. 5: The gods were angry, too. Labor Day was the last big day of the season, Dad was determined to make up for everything that had gone wrong, He ordered enough food and root beerto feed the entire population of lowa, and paid top dollar to get the highest quality hamburgers and hot dogs. Everyone was on board except the weather man. They had torrential rain all morning, and business was so bad they had to shut down by noon. Keep the explanation of the policy, the policyitself and a copy of theinventoryin safe place. If you will be storing a diskette or video tapein a fire safe, you will need to spend more to get one that will protect electronic media. Youalsowill want to keep a copy of theseitemsat work or another location If youend up in dispute over a claim or what your policy covers, try first to settle it with your agent, said Allison Dean Wright, director of the South Carolina Insurance NewsService in Columbia If that doesn’t work, talk with Know what your policy covers. If you are not absolutely certain about contents coverage or any other portion of your insurance, make the agent sit down and point out to you what the coverage the agent's supervisor and the company backing the policy. If you still don't get satisfaction, call your state’s department of insurance or the state attorney general. Schmidtrecognizes the need to directors. Heis viewed in the industry as increase waning demandbyselling Novell softwareasthe bestsolution for corporations making network computing to use of the an Internet visionary who was a key architect of the Java computer programminglanguage. Stature achieved at Sun already the transition from traditional Internet andprivateintranets. has paid off for Novell, say indus- His basic strategy is simple: try analysts, who also applaud “Talk to customers and do what Schmidt's efforts to streamline they say.” During last week's meetings the company. But many observers remain wary despite the brighter pros- with customers andother similar events, he said he has found they wantto be able to network computers running on disparate plat- forms and have them work seamlessly. That perception is shared by Brian Hazelgren, branch manager for the Salt Lake City office of Paranet, a nationwide networkservices firm. pecis they envision Novell shares remain stalled around$7. “People on the street hate this company. It needs to do something, anything, to convince them otherwise,” said Cohen & Co.'s Bossey. “Schmidt appears to have put Novell ontheright path, but the ‘right’ path has turned out to need someof the technologically ucts,” he said. “Novellis right to stop fighting Microsoft and make everything work together.” Schmidtsaid customers will notice marked improvements in upgrades of Novell products that roll out between now and Aprii 1, 1998 “That is the deadline I've given myself to convince the world No- vell is the Internet/intranet company.” He said reviving demand for Novell products will require more attention to marketing, an cision is made.”” San Jose, Calif., workers in a new $300 million facility it will build Work Sites on a 48-acresite it owns near the San Jose airport @ Continued from E-1 RoERS A surveyis under way to gauge employee responseto severalproposals, Schmidt said. One scenario has Novell ex- pandingits Provosite and consolidating the work force there, leasing buildings on the Orem campus. The company’s California work force currently is housed in leasedfacilities in a cramped San Jose industrial park. The new complex will include nine buildings capable of housing up to 4,000 employees. Schmidt said the first phase of the facility will be completed by the end of next year. He emphasized Novell's inten- The company mayopt to move tion to retain sites in Utah and California It also may decide not to consolidate its 2,500-member work force, he said. “We're waiting for states,” Schmidt said. ““Tliat has Stephen Dube of New York City’s Wasserstein Perella Securities Inc, also believes Novell’s state will improve “Despite disappointments, we believe Novell is making progress in rebuilding its operation,” he Provo workers to Orem. “We're committed to- both not changed.” said ¥ TTL L ie Re Cr CUS wr a cls Bn area in which Novell is weak. Weare Soe oan Preteen a Se eran ee Tree En Schmidt is trying to recruit a marketing expert to round out whathe believes is now stable, effective management team. That person may or may not be NCUA UN Les es CD-ROM MASTER DEALERSHIP AVAILABLE tech exp. needed annual income potential # No ‘errific fundraiser # Ffactory direct wholesale to retail outlets. National manufacturer is now interviewing qualified individuals to distribute family oriented software NO SELLING Will not Interfere with Present Employment Universal Software/WIZ Technology PART TIME OR Please Do Not Reply Unless You Are Ready to Start Within of 812,740 FULL TIME 30 Days. Minimusn A RL ECU way them forfiling claims. Novell already has announced plans to consolidate about 1,000 and competitiveness Sun has.” their promotion right after lunch, when everyone was full and only thirsty. They ran out insurance companies will accept Combining of nologically innovative firm. Bossey has set a 12-month price target on the company’s shares of now is to convince corporate America to take a new look at No- electronic copy. Many homeowners have begun using video cameras to record contents, and many the survey results before any de- superior aspects of Novell prod- problems solved, his challenge Makepapercopiesof the inventory, and do the same with an Novell Mulls Schmidt's selection as Novell able position. With 55 million computer users personal-computer software, he ated value ofitems. fire or flood orto theft List the item, manufacturer, mode! and serial numbers, the date of purchase, where it was bought and how much youpaid. CEO waswidely lauded as a smart move by the company’s board of be a dead end before.” He nonetheless believes Schmidt's leadership will make Novell a more focused and tech- linked by its products, it is the world’s second-largest maker of ered only $5,000 in the event of a would haveto replaceif lost in a Novell's new president. “It’s person-dependent,” hesaid. ‘‘Many corporations have bought into Microsoft’s marketing, but they also realize they said, adding the company has morethan $1billion in the bank. Schmidt said with inefficiency $5,000, well under thepolicy lim- plete homeinventory will include an itemized list of things you Oltsik, an analyst with Cambridge, Mass.-based Forrester Research Inc. ‘Eric has to give the company some of the feistiness Despite poor sales of its prod- ucts and a rock-bottom share price that will not seem to budge, Schmidtsaid Novellis in an envi- own records. Whenthe Scotts finally totaled the tab, they found they would be means and where the language describing the coverageis in your policy. Do a home inventory. A com- This Week 1-800-500-3561 Cimieeeer TIMBER DESIGNS,Inc. 4 regional manufacturer of shutters & woodblinds NRA ALA ih r TE oy eee Ww eew.y Ch hey e umes ae Niey4 ra Ginger rode back home to Minneapolis later that week in the back of her dad's car with hersisters, They were juggling about a hundred pounds of has been acquired by PRIVATE INVESTORS maapee hamburger on their laps that was starting to go bad. Just to put a fitting cap on the summer, the car broke down about 60 miles from home. Mackay’s Moral: Don't ever think that nothing can go wrong, Anything can go wrong You don't have to be a pessimist to be a realist Harvey Mackay can be reached via e-mail at Harvey @Mackay.com.; at Web site bilp://www.mackay.com.; or by mail at Mackay Envelope Corporation, 2100 Elm St, Minneapolis, MN 55414. a Serving The Salt Lake Valley For Over 9 Years Utah Business Consultants initiated this Work Stations - File Servers Custom Configurations transaction, assisted in the negotiations leading to its conclusion, and acted as broker and financial advisor to the seller. MULTI MEDIA - SERVICE SUPPORT - UPGRADES Utah Business Consultants A Business Brokerage & Evaluation Company 810 Boston Bidg., 9 Exchange Place Salt Lake City, Utah 84111 [phone] @ @ @ @ CORPORATE RESELLERS RETAIL GOVERNMENT = BAS OnOM ln . 70 East 3750 South @ FAX [phone].J