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Show The Salt Lake Tribune Robinson Sells Cereal, Sneakers, Soft Drinks — 50 Years After Debut Jackie Robinson — the door... Getting Over Their Road Woes Is Goal for Utah’s Gymnasts generated. Mrs. Robinson also declined to comment ee Sand of the pioneer left the Negro Leagues and followed Jackie Robinson across baseball's color line Larry Doby-joinedthe Cleveland Indians in 1948 to becomethe first player in the African-Americ Robinson had a number of deals when he played baseball, appearing in ads for Chesterfield cigarettes, Bond bread and Borden’s milk, said Arnold Rampersad, an English professor at Princeton University who's work- put him on Wheaties boxes. A Coca-Cola bottler shipped com- memorativebottles and cartons to stores in Southern California. Andfamousathletes thanked him in a Nike commercial. American League. ing on a Robinson biography Fifty years after breaking the color barrier in major league baseball and 25 years after his Roy Catapand 1-joined the Brooklyn ery in 1948 and became one of the hers in baseball beforebeing ctipptedin ah automobile accident Minnie Minoso-Native Cuban who playedinthe Negro Leagues before joiningtheClevelandIndians in 1949; oneofthefist Latino stars in 72 Robinson also appeared in ads for Wheaties in 1949 and 1950 in the magazines Saturday Evening Post and Ebony aswell as on billboards in the New York subway system, said Minneapolis-based death, Jackie Robinson is once again a valued marketing icon. He could become the most GeneralMills. Martin Stone, who served as heavily marketed sports figure this year and should bring in mil- lionsofdollarsin sales. Willie Maye dined the New Yor Giants in 1951 and became pe thebest all-around player inby. history: hit 660 home runs in a2 year career. Ernie Banks—joined the &Inc Cubsin 16 runs over ) Henry Aaron-joinedthe Milwaukee Braves in 1954 and eventually seball’s all-time home-run 5 homers Robinson's agent for mostof his playing career, said he could not recall Robinson ever endorsing a cigarette, but said he negotiated About 20 companies have been awarded licenses to use Robinson’s name or image to sell prod- ucts as baseball observes the anni- several entertainment and busi- versary of his April 15, 1947 major league debut with the Brooklyn Dodgers. ness deals. drinks and sneakers, the products include trading cards, lapel pins, pewter figurines and embroi- people, including Eleanor Roose- They included a movie on his life and a radio show in which Robinson interviewed influential In addition to cereal, soft velt Robinsonalso had aninterest in dered emblems. This summer,the U.S. Mint will strike gold andsilver coins with Robinson’s likeness on them. Rachel Robinson, Jackie’s wid- a clothing store in Harlem and helped establish a bank in the area, Rampersad said. He worked RUC aon wien melples neh of the Cleveland Indians. becoming er in the majors. first black ma Associated Pros the company used photos from Robinson's playing days on boxes of Wheaties, Honey Frosted Wheaties and Crispy Wheaties ‘n ed to outlets around Los Angeles, where the Dodgers now play as an executive for the restaurant chain Chock Full 0° Nuts after he retired from baseball. In the new General Mills’ ads, ow, has been very selective in choosing which products are licensed, said Darcy Ross, president of Indianapolis-based CMG Worldwide, business agent for the Robinsonestate. She didn’t want to do plastic CMG developed a special Robinson anniversarylogo for licensees, which generally pay about 10 percent of the wholesale price of on BYL at That comes tonight, when the Utes take who can t the Marriott Centerin both teams’ final regular-sea: son meet before the NCAA Midwest Regionals. Both teamsare certain to qualify for that event — in the Huntsman Center on April 5 — but the Cougars would like to improve their seeding and the Utes want to be ready for another championship run. The meet will be televised on KBYU Channel 11 at 10 Angelika Schmidt. The freshman went down with a knee inju ry two weeks ago. What the Utes still have that the Cougars do not. though. is a teamthat includes Angie Leonard, Traci Sommer and Summer Reid Leonard has won four all-arounds this seasc 39 — while Sommer has won tt id is the defending NCAA championon the bal ance beam who scored a 10 in Utah’s 195.07 B50 victory over the Cougs in Salt Lake City in Weneed to do a goodjobfor all the obvicus says Marsden. Likethe coach says, the Utes haven't been as spe eote son away from the Huntsman Center In eets onthe road, Utah has scored an average of 19: comparedto just over 197in five home meets. At the same time. that doesn’t make much We're at a pretty good place.” says Marsden. “I verpowering team, but when difference, since scores have been wildly divergent fromthe West coast to the East don’t think we're an we're consistent we're a very competitive team They'll have bbe to keep up with the rest of the Ranked15thin the nation, the Cougars rely most heavily on Kelli Rose. who has scored 39.40 in the all-around. But like the Utes, they're fielding some owers. many of whom are hampionships. The SEC competing in their lea —home of No. 1 Georgia. Alabama. LSU and Flori da will join the P: 10 — which includes Arizona State and UCLA — in deciding those titles today thing of a patchworklineupthese days The problem in gymnasticsis that there just isn't says BYU will keep freshman t lineup and Molly Northrop in make up for the loss of Jer the all-around pm. time to heal,” y help us Schatton in the Coach Brad Cattermole. Nike recruited current and for- ‘The ad debuts March 31 during the telecast of the NCAA men’s tive Robinson anniversary logo on the bottles and his photo on the much money was expected to be I think we'll do fine.” savs Cattermole. “1 can get a score like we did in the last meet with the situation we were in. we sure should be to do it had to make do with what we in this meet. We re k we have some of the people had last week: this says Coach Greg Marsden. “Wehaven't beengreat on the road We have one moreopportunity to get that resolved mer baseball stars Reggie Jackson, Ernie Banks, Ken GriffeyJr Willie Stargell, Rod Carew and Richie Ashburn for its commercial honoring Robinson 40,000 cases of 8-ouncebottles of the soft drink with a commemora- the products as a royalty, Ross said. She declined to estimate how PROVO — Hardto imagine there’s much room for We needtotry to get back ontrack.” and m er Southerr 1 Andersen might g around after having been limitedto bars against the Thunderbirds improvement on a teamranked second in the nation but the Utah gymnasts haven't won 10 national titles by resting on their laurels. reasons,” Young er they NE The soft drinks were distribut- tionwide in February. Coca-Cola Enterprises, the biggest independent bottler of Atlanta-based Coca-Cola Co. products. earlier this month shipped about said. TRIE cartons. Raisins that were distributed na- cups. It had to be tasteful,’ Ross Jessica BY MICHAEL C. LEWIS THE SALT LAKE BY SKIP WOLLENBERG ‘THE ASSOCIATED PRESS NEW YORK — General Mills c3 SPORTS Saturday, March 22, 1997 basketball championship. That's also the eve of the 50th baseball season since Robinson broke the major-league color barrier. BASEBALLSPRING TRAINING AMERICANLEAGUE, NATIONALLEAGUE 003-000 000-35 Seattle ss vs Oakland Colorado vs. Anaheim at T City, Fla Steel radials in the following sizes: we P155/80R-13, P165/80R-13, Minnesota Anabeim 210000 900 (90 120-1054 41 Minnrosta Pitsburg ts for the season PEORIA, Ariz. — Randy Johnson won't be ready for opening that. The Seattle Mariners plan to start himin their third game of the season, against Boston on April 4 Every timeI go out there and I get deeper into the game, it’s encouraging,” the 1995 AL Cy Young Award winner said. “To Johnson, 33, had back surgery Sept. 12 to a bulging disc in his back. Hehasn't started sincelast May 12. fine,” he man’s coming around pitching coach Nardi Con- treras said Athleties 14, Mariners t Pe- oria, Ariz., Geronimo Berroa had three hits — including his fourth not haveany achesor pains that evening or thenext day that don't go away, it’s been encouraging. homer this spring — and drove in three runs as Oakland pounded Johnson threw 69 pitches in 4% innings against the Chicago Cubs — his longest outing this spring. He gave up one earned run and an empty center field to score Ed- In his fourth start of the spring Seattle won 6-4 He's healthy,” Mariners man- ager LouPiniella said, “He'll get two morestarts and he'll be ready five Seattle pitchers for 23hits. Giants 6, Cubs 5 (10): At Scottsdale, Ariz., Dax Jones singled into wards Guzman in the bottom of the 10th inning for San Francisco. Marlins 6, Reds5: At Plant City Fla., Ralph Milliard and Gary Sheffield hit two-run homers. leading Florida to a victory over Royals 3, Cleveland 2: At Winter Haven, Fla., Johnny Damon and Jay Bell had RBI singles in the decisivethird inning. and Ja mie Brewingtonpitched well for Kansas City Pirates 6, Twins 3: At Braden. ton, Fla., Tony Womack had a go ahead RBI single in a two-run fourth inning against Gregg O1 son, and Pittsburgh withstoodJa son Schmidt's shaky start Blue Jays 10, Rangers 4: At Port Charlotte, Fla., Roger Clem ens pitched well into the sixth in ning, and Jacob Brumfield broke an 0-for-34 slide with a strong gamefor Toronto. Astros 4, Atlanta 3; At Kissim mee, Fla., Craig Biggio homered off Bryan Harvey to break a enth-inning tie. and Houston eal Atlanta. STANDARD BRAKE SERVICE GAME SUMMARY To Shreds . . Pro or PHOENIX —Sevenwasn't Brandon Page saved one feat § & lucky number Friday for that almost got away from Y= wav the Utes. "Pho Pagepitched an inning Of om relief and the Utes pounded Ses, Shonen out 14 hits en route to a 8-7 ota, win over UNLV Friday in — the Grand Canyon Ante. lopes eee Weel sre David Decker went 5-for-7 with three RBI and scored four runs to lead BYU to a the opener of a three-game Western Athletic Confer ence baseball series at Franklin Quest Field Utah took a 5-2 lead into the top of the seventhonly to SET OF4 Cincinna BYU Rips Antelopes Utes Open —©# At Home With Win 2: to Treaddesign may vary sag” Big Unit’s Comeback Is on Schedule day, but he'll be back right after P185/75R-14, P195/75R-14, P205/75R-14 SEE YOUR LOCAL BIG O FOR GREAT PRICES et Bea aeea 07 300 090-10 00 000 000-0 THE ASSOCIATED PRESS P175/80R-13, P185/80R-13 For any of these steel radial sizes: 8) Brumfield) Samuel 2 001 621 1000-59 30 110 000 1-6 12 , + or pie Plone rd Gisen 2a © 19-8 win over the Antelopes in Western Athletic Confer ence baseball play Friday : The Cougars ripped seven | Grand Canyon pitchers for 26 hits and 18 earned runs The loss dropped Grand Canyon to 8-17 on the year and 0-7 in the WAC's North The Utes responded with a ern Division. BYU improved en tre ho ban Ta pair of runsin thebottomof WAC Northern Division ri to 10-7 overall and4-3in the BY' the inning and then added @ valThe re 6-1 in league division. singleton in the eighth play a 16-10-1 Spencer Oborn homered Brett MeDermaid earned for the sew frame thewin for the Cougars in re- for the Cougars. Freddic Page was touched for o 50. ‘The loss dropped UNLV to lief Greg Negrete the Jackson, Brain Sellier and wei run in the ninth but ern DAR sion fourth of seven Antelope Bln Menke homeced for 3-4 in the South Delon to help Utah rain- and 15-13 overall pitchers, took the loss. Grand Canyon. thin'its two game| BOUNTIFUL 620 5 500 W 292.1439 DOWNTOWN 9105. 900 W 322.1043 SUGARHOUSE 31205. Highlond Dr 467.546) AMERICAN FORK 746 £ OREM 703 W Sto PROVO 1595 6. 200 Stote Rd. A sy WEST VALLEY CITY 2830 W 25005. 967-7168 ss reat KEARNS 3725 W 5400S MURRAY 5490 5.900 E WEST JORDAN 1408 W. 78005 9095 5.71 sounsbgkoak123005 DRAPER 1022 £ 904.9935 LEHI 44 262-46% oon — 56 : §23.930 N.190 756-6000 es 4-177 NORTH OGDEN 458 Woshings | OGDEN 3163 Wol Av : fad UTH OGDEN | SOUTH % } ROY S140 3675 Biv 193.848 99-4449 Rew r 94 4.690 1900 W canesah — ~ aeee SBS HN Lu 90 DAYS SAME AS CASH, OAC | CENTERVILLE 270 W 400 ; Hd VALID AY PARTICIPATING STORES BRAKES + SHOCKS + STRUTS » rta rr |