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Show ; The Salt Lake Tribune NATION Friday, July 19, 1996 AS FREE ACTIVATION A *40 VALUE Pius 100 Free Minutes on New Activations! The following offers and prices at incredible Universe are valid through July 26, 196. @® moronora ERICSSON Z Deluxe Pocket Compact wands Cellular Phone Celiular Phone © Signal Strength Meter © Battery Voltage Meter Shows How Much ChargeIs Left ‘Trent Nelson/The Salt Lake Tribune 3A prominent Reebokbillboard is reflected in the windows of a downtownAtlanta hotel. Billboards Pulling Eyes Away From Games Flip Cellular * Credit Card Quick Dial ‘Av1220/9700119 *“'Advertised offers re- Help Dialing 12805/9700045 s ATLANTA — If nothing else, the Olympics have freated Atlantans to someof the bestbillboards mon+ They're in 3D. They change scenes like TV screens, They're even being painted by cows, * Talk to people around Atlanta and they all have their favorites. As far as bagel-shop employee TawanaMiller, 20, is concerned, the best is a Coca-Cola billboard in which a giant bottle tips eee and deposits its dark contents into a waiting cu « “It’s very eye--catching," sheaid, “T like it every timeI seeit.’ Naturally, Coca-Cola images are all over billboards in Atlanta, its home base, and at the Olym- pics, which it has supported financially since 1928. Its billboard ventures revolve aroundthe themethat “Cheering is Thirsty Work.” The competitive nature of the Olympics is emphasized in anotherset of ads that show no sponsor name,just a tight shot of a determined, steelyie athlete's face and a phrase that fits the e. Says tennis star Monica Seles: “I'M NOT HERE TO TRADE PINS,” a reference to the passion some Olympic followers have for collecting lapel pius that het just about anything associated with the vanes. The favorite of Arielle Berlin, 10, of Decatur, area series oflifelike divers, complete with realistic looking muscle structures, perched in diving positions atop billboards. Seven-year-old Aron Shelton also likes the diving theme, but prefers a Delia Air Lines version that mixes the aerodynamic features of three divers with a jet rising into an azure-blue sky in triumphant quire new activation and minimum service “How did the Greeks time the races with those sundials?”” $y can buy. commitment upon ere- dit approval with Air Touch Cellular and payment of monthly service charges, activationfee (if any), and fees for long cistange, roaming andairtime: charges which will vary depending upon. usage and rate plan selected, Early terrmi~ A SWATCH BILLBOARD form. Aron’s dad,Bill, is another member of the Coke camp, favoring that company’s variety of historical shots that link the soft drink to legendary performances from past Games. FREE EXTRA: BATTE! RY he eted NationsBank also played onthe historical theme with its signage along the ceiling of an escalator that descends 190 feet tu the Peachtree Center station on MARTA's main north-south train line. Juxtaposed overpictures of athletes such as gymnast Olga Korbut, discus thrower Al Oerter, longdistance runner Paavo Nurmi, all-around athlete Babe Didriksen and others are the words most frequently associated with Olympic pursuits: Inspira- tion, strength, confidence, dedication, vitality and fortitude. “Let the Games be Great," NationsBank adds. But not all take the serious tack. AIRTOUCH™ * User Friendly Menu * Protective Keypad * Emergency BY MIKE GORRELL THE SALT LAKE TRIBUNE Service Providedby * 60 Memory Locations saat Fame (nation fees will opi If you terminate a within 120 days, incredible Universe wall OT Medea ted rm =A ot Tay charge you the difference betweenthe "50 INCREDIBLE UNIVERSE) icespricelie GIFT CERTIFICATE(ier:icycoolysee ON SELECTED CELLULAR PHONES!” ers Feri eais Swatch, the watch company, has signs that question, “How did the Greeks time the races with those sunt a And notall ate Olympics related. A freewaybillboard sponsored by a vasectomycentertells motorists to “Honkif you're sterile.” However, the big favorite of people questioned by The Salt Lake Tribune was a Chick Fil-A offering with two cows painting on a white background, one sitting on the other's back. 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