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Show From grape to glass SPRINGS HERE! Drop sol II Le ice in your red wine ALL IN ONE PEST CONTROL YARD PLAN COMPLETE 3-ST- EP CHOOSE ONE OR ALL TO by Ronald Yates FIT YOUR NEEDS 1 Chicago Tribune Writer DORMANT SPRAY Eliminate Overwinter Insects Mites, Larva and Worms AH Fruit Oak and Shade Trees I - LOS ANGELES snobs weep in their pinot noir. California vintners, faced with an enormous surplus of the Squid, are telling the nations wine drinkers that its all right to put ice cubes in their red wine. Thats about as heretical dealers adas vising Silver Cloud owners that its OK to carry logs and swine in the back seat. Or -- e ' ' 2 FERTILIZE All V Heres a story sure to make wine Lawn, Flowerbeds, Shrubs, and T rees with a Heavy Application of Special Fertilizer . (Depending on soil & plants) Rolls-Royc- 3 WEED CONTROL shop specializing in sequined vinyl bags. Putting ice cubes in red e Controls Spray for Weed Free Lawn Crab grass. Dandelions etc. DRIP IRRIGATION CALL TODAY FOR APPOINTMENT FOR GARDENS ALL IN ONE PEST CONTROL 297 E. 6400 So. PH. 278-313- 3 , Tiffany and Gucci banding together to open a discount FLOWERS, TREES CALL 272-235- 4 FREE'Burpees 1980 Spring Bulb Catalog than the whites. The I problem is weve all been told that the only way to serve a red wine is at room temperature. Now that was OK back in the 19th century when most room temperatures were 60 wines wine is. after all, something that just isnt done. WELL, NOW IT IS. With such giants of the industry as Sonoma Vineyards, San Martin, Robert Mondavi, and Wente Brothers embarking on a campaign to make red wine more acceptable to the American palate, putting ice in your zinfandel suddenly has become tolerable. For the third straight year, California growers find themselves faced with an overabundance of red e, wines, many of them but selling for as little as 60 cents a gallon on the bulk market. And with costs of storing those wines skyrocketing, a new marketing approach was needed. THE SWING TOWARD iced red wines reflects a trend in the California wine industry toward a new style of winemaking, with the accent on lighter wines that respond well to a bit of chilling. well-mad- 36 big full-col- or pages with over 150 bulb varieties for spectacular spring flowers and many other bulbs. Burpee bulbs are all fully developed, and of the finest quality and guaranteed to bloom the very first season. So before ordering bulbs this year, look at what Burpee has to offer, lb get your free copy of Burpees 1980 Spring Bulb Catalog, complete the coupon below and mail it to the nearest Burpee address. Mail it today Burpees Early Order Sale ends June 30, 1980. -- , full-siz- Send for your free copy of Burpees 1980 Spring Bulb Catalog order your bulbs for fall planting now and save 10 to 20 during Burpees Early Order Sale. 1980 Spring Bulb Burpees Catalog has over 200 photographs of 154 bulb varieties, including daffodils, tulips, crocuses, hyacinths, jonquils full-col- O FREE 10 Bwrr, SrcJ e, Send for your free copy today and save 10 to 20 7s beautiful, Burpee bulbs BURPEE SEEDCa 590 Burpee Bldg.Warminsrer. Clinton, Iowa 52752 Riverside, California 92502 ARIES MAR.21 acs on fine-quali- ty 1980 13, 7 Pa., 18974 Burpeet 19SC Spmg BJb April Cufcji-p- ut un 150 Mb wtffc uwfn. But he adds. degrees, today, when most centrally heated rooms in homes and restaurants are 70 degrees and up, and the reds are being served too warm. And Americans are basically drinkers of cold beverages. A RECENT STUDY of California wine shipments for the first three quarters of 1979 indicates that 52.5 percent of all table wines shipped out of the wine country were white varieties, while only 22.7 percent were red and 24 percent rose. According to Impact, a newsletter for industry executives, red wines experi- enced their first no- growth year in history in 1979. According to the newsletter, of all table wines consumed in America, both domestic and imported, white sales were up 18.5 percent, while red wine sales dropped 6.5 percent. Americans, at this point, have a fairly immature wine palate compared to. say, the French," said William a Los Angeles wine distributor. The thing is, I Box-wort- h, dont think Americans necessarily prefer a white wine over a red wine, but they do prefer a cold one over a warm one. CALIFORNIA WINE growers apparently agree. Their marketing experts point out that Americans grow up drinking ice in everything from colas to cocktails. Asking them to drink warm red wine is simply asking too much. However, all of Californias red wine producers agree that to take red wines like heavy cabernet sauvig-non- s or pinot noirs and put ice cubes in them would be folly. red These wines have a high tannin content, and to put ice in them would cause them to become bitter and destroy the taste the Vintner tried to create, Boxworth said. TANNIN. BOXWORTH explained, is the organic compound found in most plants and is what makes the wine astringent and the mouth pucker. Wines with a higher amount of tannin generally are the ones that improve with age because as they get older, the tannin breaks down. In addition to promoting dropping ice cubes in the lighter reds, California vintners are moving toward wines with lower alcohol contents 10 percent and under, compared with the 11.5 and 13 percent varieties now being produced. top-quali- ty STAR GAZERiO Q, Burpees 1980 Spring Bulb Catalog According to the industrywide studies, demand for red wines in the United States is lagging even though the nation is in the middle of a wine drinking boom. Americans are predominately white wine drinkers, said one like Germans, We industry spokesman. have to take steps to convince Americans that reds are as good, if not better, 5- - 28-3- 9 3-- 4 TAURUS AM. 20 yf 0-- MAT 20 I G1 562-73-7- By CLAY R. POLLANYour Daily Activity Guide According to the Stars. To develop message for Sunday, read words corresponding to numbers of your Zodiac birth sign. 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