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Show The Coming Universal Use of I DE LAVAL I CREAM I SEPfRfTORS I The same economical considerations which have already brought M about the practically universal use of creamery and factory sizes of DE LAVAL Cream Separators arc absolutely certain to accomplish the same result in the use of farm and dairy sizes of such machines fl within the next five years. This is no mere advertising claim but fl the simple statement of a conclusion based on the logic of facts a H positive as to outcome as the solution of a mathematical problem. H The same considerations of greater capacity; closer separation, M firticu'arly under hard conditions; better quality of ccam and butter; H more economical operation, and greater durability arc bound to ul- H timatcly accomplish the same result in the use of small as of large H sizes of cream separators. M But naturally it requires longer and is vastly more of an under H taking to educate the 2,500,000 present and prospective American H users of farm sizes of separators as to the importance of separator H differences than the 12,000 users of creamery separators. Naturally - it is more difficult to make a user appreciate a difference of $50, M a year in results' than a difference of $1,500. , even though the dif- H fcrcncc of $50. may relatively mean more to the user than the dif- jH fcrcncc of $1,500. . H Again, the users of factory or creamery sizes of separators have m H so much better sources of information. The use of the separator ' H a business with them. The rcnu'ts arc known from day to day and H year to year, and what one ucr accomplishes is readily comparable H with the results of another.. On the other hand, the great majority H of users of farm and dairy sizes of separators know little of scpaf- H ators and cannot easily determine whether their results arc as good H a they should be or might be better under other circumstances. M But the problem is bound to fina'Iy work out in the same way. H The DE LAVAL factory separator was invented 31 years ago H and commenced to come int.' creamery use 28 years ago. Within a H few years the original patents .cgan to expire. 15 years' ago there H were a dozen makes of power cream separators on the market H Today the use of DE LAVAL factory machines exceeds 98 per c. H and is almost literally universal. Tt has been so for five years. N J effort is longer made to sell any other make of power separator. M The DE LAVAL hand separator was invented 23 years ago and fl commenced to come into farm use about 20 years ago. As the M earlier patents expired there were more than 30 makes of such M machines on the market five yc.-irs ago. Today there are less than M a dozen and not more than five which have a sale worth counting at M all. Each year the number decreases and their sales, become fewer M and more difficult. H What is true in America in this' way is true in even greater H degree elsewhere throughout the world. In many countries the sale H of DE LAVAL machines is now almost universal. Dollars-and- H cents differences in product mean more there than to American H farmers. The sa'c of cheap "mail order" separators hus not been at- H tempted elsewhere, and would-be competing manufacturers and deal- H ers have never been so unscrupulous in making the unjustified H "claims" that so many American buyers have accepted as facts. H It makes an AVERAGE DIFFERENCE OF FIFTY DOLLARS A YEAR whether the farm user of a separator uses the DE H LAVAL or some other kind. Tt will make that difference this year H and go on making it until a DE LAVAL is used. A DE LAVAL H catalogue hclos to cxolain th's and is to be had for the asking, as well as an Improved DE LAVAL machine for practical demonstra- H tion of it to any intending separator buyer. H 1 m 6 - H THE DE LAVAL SEPARATOR CO. I 42 C, Madison Strict -i--f smei- 173-177 William Strut H Chicago General Offices: Montreal 1213 & 1213 FiLsanr Strkbt oe DianAHUAV. 14 16 Phincm armnrr PHILADELPHIA 165 ROADWAT, WINNIPEG jM Dnumm e. Sacrambnto .v, III dif VftDir 107 Mrst Strkkt SAN FRANCI8CO NfcW YUHIV PORTLAND, OREO |