| Show amna shea rr a advertising V ERT JS I 1 N band hand alt ACT HOW TO DO DOIT dolt IT one of the most important things to Lus business liless men is the getting q of their wants k wants and wishes prop properly eily elly before r hep the hop P pub jub u V T lic lie but very few compared compared c wit with the great number who arg are eh gagelin gag edin trade jinde and bus business inep understand how much to their benefit is wise and jual judicious cious clous advertising and how to advertise to their 0 N n u advantage thel the following is so po pertinent andio and so seh sch sensible sible sibie tills tuis subject that we recommend it to the careful perusal of business men the above was the subject of a lecture delivered before the eastman national college in chicago by 11 G eastman 1 L D of poughkeepsie N Y the lecturer began by saying there were but four men in the country wiio wilo thoroughly understand advertising and they ax bonner barnum jay cook the other he would iio lio not nob t mention all the large business houses in this country adver spend immense amounts of money for that purpose the proper method of advertising could be given in four words the principle contained in these four words was that which made men rich by its practice there were werd thousands at that moment who were endeavoring to write a proper advertisement verti for the morning papers the four words referred to were excite but not satisfy the public mus not be satisfied until they have bought articles and then if their articles were good as they always ought to be eus cus customers tomen would come again be sure and please them and their patronage ls is is 19 yours whatever was advertised must be of the best quality this was the casewitz case with the paris pencil man this was the case with mr Bar nar numa museum mr lir B paid three hundred hund redi dollars for his museum with a debt of nearly eighty thousand dollars upon it lt govern ment bonds would be on the market now had it not been for jay say cooke and b his hib i s pamphlet T the pamphlet e proper wa way ato to advertise was to advertise one thing at a time As for instance sugar SUGAR SUGAR people pie would have their attention arrested by that one word and aad they would buy sugar the resul result t would be that a large sugar business would be established but if the people advertised all they had to bell sell they would not succeed because their advertisements would not be read this was so with everything if you are a dry goods merchant silks or some other article must be advertised and that alone an excitement must be made and business would follows W we e all advertise churches hotels aud all kinds of business are advertised churches advertise advertis e their work by their ministers preaching on reconstruction black cook y washbasins Wash basins ete etc tn mur mun dilta olita it a e 1 was ads d dve r liged by its publio puddings n g s every man who went to new york must goat go at least and rind take dinner atthe at it the hotel the pudding was put on the table and it attracted the attention of guests and was worth a hundred thousand dollars to that establishment mr bonner once went to mr bennett of the new york herald and asked if ho hb could have three pages id in tomor to mor rows rowa paper pape r for his advertisement of the ledger the answer was yes ei of if he be would pay a double price he could have all he wanted upon which mr bonner said that he would take the whole paper the consequence was that the herald the next day had nothing but mr bonners advertisement of the ledger on one page in large letters it was stated that an article written by henry ward beecher would be in the ledger and so on through the whole eight pa mr bonner did not advertise all lie he had to sell but only attracted attention to the ledger never have a poor job of advertising done poor work never paid get the best job you can use the best material that can be had bad and have no half way work about it young men if they wish to succeed must advertise and co continue to do so until success crowned their efforts tim THE dreadful and suicidal habit of opium I 1 eating is becoming v atry v ery common in irr the united states and especially among the upper class many people who follow mental menial occupations are falling 0 into its ts use the following account describes the horrible nature of the slavery in which its victims are bound |
