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Show PACE 6 THE THUNDERBIRD TUESDAY OCTOBER 20, 1987 m BIST ya ivik HAPPID A UP OVIK ' writs I College gains from media campaigns UMl TACO has j Tacoume '53 four-ye- CASITA BURRITO NOW ONLY $dss MM ar City-Iro- n EXPIRES DECEMBER 21, 1987 MONDAY NIGH71 HALF PRICE asked, "If you had a son or daughter who was considering attending college, would SUSC be To increase jobs and expand the economy of one of the options you would want them to Cedar City and Iron County by enhancing the consider?" 47 percent responded that they either image of Southern Utah State College as a definitely would or probably would, a 12 institution located in Cedar quality, percent improvement over the 1984 poll. Although figures on fall enrollment will not be City." These are the objectives to be fulfilled by released for a week or more, enrollment is Project Image," a comprehensive image definitely up over last year. According to Mark campaign sponsored by the Cedar Barton, director of admissions and records, the County Economic Development Coalition. In 1984, an opinion poll, conducted by Dan campaign has had a noticeable effect on the Jones and Associates, Inc., indicated how SUSC college. He stated, "There has been a significant is perceived by the general public in Utah. increase in applications from the top ranks of "When initially done, there was an indication high school graduates." that most people didn't know who we were, Project Image is also having an impact on the what we were or where we were," said Michael way this community is perceived by industry. BY JOE GILES ON ALL FOOD ffWlBU'IUICTWi D. Richards, vice president for college relations. This, the understanding that students have an economic impact on the community, and the fact that a higher public perception of the school increases the value of the diploma led to the formation of the coalition. Money put up by the city council, Chamber of Commerce, Iron County Commission, Iron County Travel Board, and private industry and individuals has gone toward fulfilling these objectives. The project was set up as a three-yeadvertising campaign geared to regional television, radio and billboard audiences. "We are now halfway through our second year. Right now, we are very, very happy with it," Richards stated. "Project Image demonstrates the progress that can be made in economic development when private industry, local government and higher education join together in a collective program to improve local economics," said Michael Leavitt, chairman of the sponsoring coalition. Project Image does appear to be a success, thus far. Another Dan Jones and Associates, Inc. Poll was completed on August 1, 1986, at the conclusion of the first phase of the campaign. It indicated 51 percent, of those people surveyed, said that SUSC is a four-yecollege. That figure is up 13 percent from the previous poll. When OCTOBER SPECIALS PERMS $20. 00 CUTS $6." ar LiMiD DOWNTOWN STYLING 154 NORTH MAIN SALON 586-110- 9 ar NICE Corp., a national and international telemarketing firm, established a location in Cedar City in 1987. This will generate 300 new jobs and a projected $2 million financial impact on Cedar City. According to Brent Welch', NICE Corp. chief operating officer, "The media spots which reflected Southern Utah State College's quality programs and Cedar City as a progressive community were a significant factor (in the decision) to locate in Cedar City." Vaughn McDonald, director of development and agent of the coalition, remarked, "You can walk into an office in the state, either private or public, whether it's the State Capitol or First Security. ..and say you're from Southern Utah State College, and they'll say, 'Oh yes! We've seen those first class media spots.'" What will the results be in the years to come? Leavitt states that the evolution of public awareness of SUSC as a school of high academic achievement can't help but bolster the local economy. Perhaps the most important effect to students is SUSC's improved public image. Richards sums that aspect up by saying, "The graduates of this institution will benefit, too. Because this institution is known as a quality, four-yeinstitution, they can more effectively compete with their peers from other institutions in today's job market." ar Ginzburg will share Soviet struggles m Lay W i (J.- - 1' COMPLETE LINE OF PARTS FOR FOREIGN AND DOMESTIC AUTOMOBILES WE HAVE A ALL y I 'W ; Exiled Soviet journalist Alexander Ginzburg Ginzburg was an international "cause celebre" by the time of his third trial in July 1977, but will visit SUSC, Thursday, to talk about the his involvement in the Soviet human rights struggle for human rights in the Soviet Union. movement began many years before. He was will Speaking through an interpreter, Ginzburg in Moscow in 1936 and by the late 1950s born with human remarks his about rights punctuate was editing the first Syntaxis, a typewritten stories from his own background as a Soviet dissident, activities that resulted in three terms of literary journal of poems by young Moscow and Leningrad writers. For this he was arrested in imprisonment and nine years in Soviet labor 1960 and sentenced to two years forced labor. camps before his exile to the West in 1979. Flu shots, videos available soon Influenza and cold season will soon be upon people, and director of Student Health Services says that vaccinations are now available to help students fight the common cold and flu bug. Messerlv, a registered nurse, urges people in the following risk areas to receive the vaccination: people being treated for a . chionic disease such as diabetes oi heart problems and health care professionals and staff who work around the ill. Older people are also encouraged to get the vaccination. However, Messei y says that pregnant women and those with allergies to eggs should not get the vaccination. Messerly encourages any student who is concerned about the coming flu season to make an appointment at Student Health Services to receive the vaccination. The vaccination will help fight the Taiwan, Leningrad and Cape Cod flu strains going around this flu season Messerly says that the cost is only $3 and the shots will be available the last week in October. In addition to the flu vaccinations, Messerly says that informational videos are available for student use through the health service. Videos include "The AIDS Dilemma Higher Education's Response," as well as information on alcohol and drugs. For more information about the videos or flu shots, people can 9 contact the Student Health Services at Kay Messerly, THIS FRIENDLY LITTLE REMINDER HAS BEEN BROUGHT TO YOU BY L MIPTOWH. 3 YOUR CEDAR CITY NAPA DEALER!' AUTO PARTS 65 WEST CENTER STREET 586-657- 1 ' 586-771- 8. Free gasoline winners listed Three SUSC students have been named winners of a drawing sponsored by the State Bank of Southern Utah. The prize, 40 gallons of gasoline, remains unclaimed, since winners were announced at the Homecoming football game. Winners of the gasoline are Lynnette Johnson, 20 gallons; Jacoo Andrus, 10 gallons; and Everett Hobby, 10 gallons. To claim prizes, winners must present student identification at State Bank of Southern Utah, located at 26 North Main, between 9 a.m. and 3 p.m., Monday through Friday. |