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Show "- - N4rr 0 0 UtbtKtl NtWS, Tuesday, October 31, 1972 " 2 0 Countdown to Phase :Mr r II Phase I of the ne-- Fashion interior environment without Place Mall, Utahs first destroying what used to be the shopping mall that serenity of nature in the outbegan last September 18th is doors. ovrr. Its Phase II time and Once inside the thats time for the Grand Great Opening of the entire mall to Indoors at the mall shoppers include the opening of Stars will enter a world of swirling and another 20 mall stores. colors and shapes, Streams of floor tf'a for the brilliantly colored Events v super-region- planned opening will include a brief ceremony and a special visit in the person of Winnie the Pooh from Disneyland and his and two friends Eeyore Tigger. Winnie and Co. will be conducting their own political stumping campaign in this year of elections with a Pooh theme. The for Pre ident campaign will include handing out of free balloons and Pooh for President buttons to all youngsters aged 8 through 80. - i addition to the official ceremony and Winnie, the Murray High School band will be on hand. In , Place is billed as first shopping mall because of the addition of a third major department store, Broadway of California, slated to open in the spring of 1974. Fashion "Utahs super-region- The mall, is located on a 92 acre site and extends from Slate Street to Third East and from 6100 South to 6400 South. In addition to the three major Sear's, department stores, Auerbachs, and Broadway, there are seven periphery stores and 93 mall stores. Aside from being and colorful, Fashion Place has created a complete will flow down the 70,000 foot mall and surge in square Winnie-the-Poo- around restful seating areas and planters full of live trees and flowers. and A combination of natural skylights and artificial lighting clusters provide dramatic illumination along the corridors without competing with the rows of individually designed i.r Rep. Sher man P. Lloyd, Utah Congressman from the Second District; William E. Dunn of the Salt Lake County Commission; Vaughn C., Soffe, mayor of Murray; Richard K. Pollei, president of Murray Chamber of Commerce. Others are Ernest W. Hahn, developer of Fashion Flace; John G. Lowe, vice president of Sears, Roebuck and Co.; S.C, Johnson, district manager of Sears; S.C. Parkinson, manager of Sears Fashion Place; Fred F. Auerbach, president, Auerbachs; and Larry JohnAuerbachs son, manager, Fashion Place. All of our research puints to the bright future of the Salt Lake area and were proud to ecome a partner in that outlook, said S. C. Parkinson, manager of the new store. At the midpoint of the Sears mall and agam on the Auerbach's mall, kaleidoscopic sculptures of plexiglass panels rise into stylized skylights forming accent islands. As one walks past these plastic sculptures, they change colors as the different colored panels overlay one another and reflect light from above. The intersection of the two malls will be the focal point of activity with a giant overhead 360 degree viewing screen onto which a synchronized slide projector, hidden in a central post, will flash light and sound shows throughout the shopping day. This fall explore the Great Indoors at Fashion Place; you may never shop outdoors again. House of Hallmark is the in fourth Utah for owner partners Clair Hales of Layton and Jerry Wood of Salt Lake City. They also have Ogden and Mr. Wood and Mr. Hales have used bright colors throughout the store to follow the theme of the entire shopping center. House of Hallmark is located in the Sears section of the mall next to the Swiss Colony cheese shop. When you care enough to give the very best it is still Hallmark, which now includes many products in addition to greeting cards. The Hallmark line now features albums and ZAILGO 1"JK1G CJG W books, party goods, and rings gift pen and penwrap, distinct cil sets, preiion engineered from precious metals and select woods, puzzles and desk accessories, playing cards. Christmas cards and other seasonal decoratives. House of Hallmark is helping to make this the most exciting place to shop in Utah with gift lines from all over the world. The shopper will not want to miss the Cordon Bleu gourmet cookware from CTDILE) "Our plans for every aspect of the new store underline the positive contribution that we want Sears to make in Murray, he said. e Sears store The new will contain 52 individual merchandise departments and a number of service departments, as well. as exlisted Parkinson services store's of the amples interior design and kitchen planning; watch and jewelry full-lin- France, the American Bravo items from Italy, the wall decor by Sexton. Two lines of soap products Village Bath and Corner Store offer many gift items from ball soap, special bath oils and shampoos to scented soaps of all types, repair; interior decorating, sewing and knitting classes.-Th- e primary emphasis of House of Hallmark shoppers on also find the largest Sears Fashion Place is said that Parkinson fashion. in state the candle department the company had devoted spefeaturing the candles, rings cial energy and talent to the comof and holders many creation of fashion panies such as Hallmark and on page Colonial Candle of Cape Cod. will depart-Continue- FD d Bob Robinson, Fashion Place manager, has the responsibility of guiding the destiny of the mall. A Glance At Mall Fashion Place Mall: Manager's Invitation Manager Welcome to Fashion Place! We think you'll find Fashion Place, Utahs first Shopping Mall, to be a totally new and unique shopping experience. When fully completed. Fasivon Place will house three major dewhich are well partment stores; Aw rbach's and Sears, known to the Salt Lake Valley residents, along with the newly announced Broadway Department Store of California to be completed in the spring of 1974. Welcome to the grand opening of Zales world of jewelry Fashion Place, 6219 South State Street in Murray at Super-Region- Walking past some shops and talking, there is an interruption as Bob Robinson stoops to pick up a candy wrapper and put it in a trash I'll sure be glad container. when all of this construction dust is gone, he says scuffing at some sawdust further along the route. Bob Robinson is the manof Fashion Place Mall. Since Sept. 18 Fashion Place has been open for business although not all the merchants have had their doors open to the public. ager Nonetheless, the volume of people to visit and shop at Salt has newest mall Lakes "exceeded expectations," ac- cording to Robinson who incidentally, is the man responFashion sible for the name The merchants Place Mall. Continued on page 5 OTJIC3 A HO h, cv-.- , TV-- storefronts. shops In Provo, Layton. Opened By Sears and Co. Sears, Reobuck opens its second store in the Greater Salt Lake City area on Wednesday, Nov. 1 at Fashion Place Mall, 235 E. 6400 South in Murray. The store will open with a Disneyland review from 8:4a a.m. to 9:15 a.m. with Eeyore and Tigger in person after which, a formal ceremony will officially open the doors at 9:30 a.m. Among the dignitaries who are to be present are Utah Gov. Calvjn L. Rampton; -.f ;i r IlJ 1 if ',p House of Hallmark: Exciting Place to Shop Fashion Pluce House of Hallmark card and gift store greets the customer with one of the most attractive fronts in the new shopping . center. Three beautiful brick arches and a wrought iron gate lead the shopper into three thousand square feet of gifts, candles, party goods and greeting cards. New Store F-- 9 Further, our 91) specialty shops of both national and local prominence represent what we feel to be the finest price lining and merchandise mix ever assembled in the Salt Lake Valley market. Weve gone to considerable pains (and expense) to provide you, the public, with a delightful mall. Just to name a few, we have live plants, blossoming flowers, sculptured ceilings, beautiful new light trees, a artifacts, and a new concept to regional malls center court light and slide show presentation. - However, we did not stop with just creating a beautiful mall. Besides over 5,000 parking spaces on our periphery, we will have a supermarket, drug store, two banks, a savings and loan, dinner house, a tire, battery and service e center, and yes. even a gas station. We at Fashion Place are proud to be your neighbor. Please join us and explore our great indoors. "Try we think youll like us. 2AILGG 03 OTJflC3' A UJK31G MG l"J luTOlLG) FOR Y Welcome to the grand opening of Zales world of diamonds Fashion Place, 6219 South State Street in Murray at You're invited to meet the Manager at our REGISTER FOR OPEN HOUSE AND COFFEE KLATCH! You 7 , THIS FREE $500 DIAMOND RING Traditional bridal set, elegant styl- - ij- ing with 8 diamonds atop a classic 4 setting of 14 Karat gold Come visit our new store and enjoy a delicious cup of coffee. don't have to buy a thing in fact, you can even take the colorful coffee mug home with you. It's free! I 1 1 1 XJJ ZALES DIAMOND VALUE GUARANTEE: For size, cut, quality and brilliance, your Zales Diamond is together bridal sot 14 H diamonds, Karat gold $250 the finest in its price range If. within sixty da from date of purchase, you find a betipi diamond value for the price, return your Zales purchase for a full refund. YtislW Free Mug! M Can you think of a nicer way to meet a lot of nice people? And show them a lot of beautiful new store? J? a ' Duo set, contemporary fashion in textured hands ofl4 Karat gold, each highlighted by a diamond Six convenient ways to buy: .lie;. Rewl mg Charge ales Custom Charge BankAmerieard Now 4 stores In the Master Charge Layaway greater Salt Lake area I EAiLJKS1 JEWELERS Weve got the whole world working for you. Come in and meet Miss Utah Sally Peterson Register for free $509 Diamond Ring . . . . ; ,, ! P vUzD Diamond solitaire earrings, It karat oold pa.rSW.95 each band Walker Rankard - Dinner ring, h Karat gold $125 Six convenient ways to buy: ales Custom Charge BankAmerieard Master diet. Revolving Charge Charge Now 8 Great Stores in the Greater Salt Lake Area Provo Ogden ' Layaway I JEWELERS WeVe got the whole world working for you. illustrations |