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Show ' fr. '''' f ' t -- V-1- I . 1. vsi T kCC1 X' ? ' " v?t '?.&" r' V-- . r ' ' 7 a if jb l ag ; ;' ;4 j ! JPfJ -- V:Mr5x. $-- - 0 v 1 j, fa ? a , V I 'il? Call In Experts, Adman Says - . ? ' America's jn ; i ' . , a . '& ' - mt w;w,w - p jwwr i j; i , -- f. a de- Its time to call in the experts, said Arthur E. author of The Stratein gy of Persuasion, a speech to members of the Salt Lake Rotary Club at Hotel .; Mey-erhof- f,' I ot an indeto audit the per or malice of Utah public schools will be the top legislative priority of the Salt Lake Area Chamber ot Commerce Education Committee. This was announced today by Nicholas G. Smith, committee chairman and a member of the Salt Lake City Board of Education. Our priority recommendation is for an agency to independently measure the product of our educational has propaganda abandoned the feld to the Communists, Chicago advertising man clared today. A! !s: Establishment pendent agency trouble all over the woi'd r f( & y is image yd it fn 4 a0 the nation m ; 'fe 1 $ g lr 1 ' ? ;.v '. JK ' A ! ,1 & , .,. , 4 'if 1 '.t , V' C 'jv ' jf Is - "'.i$ s j'4 , ' - V? - L?' , - ''1 v 6-- 'In Need Of Boost' v" !v;;; i V,r; ? t ; iLi" sO?v;M... &' I ',f 73 U.S. Image '"' ' ; sf ' ?' 5$,y - ;' 'f wgxy. ' -- Utah. e g 0 e n t publishes achievement test data as a means oi miorming citizens about their .schools. He suggested mention of a commission empowered to assess educational quality. School districts then should be mandated to cooperate in a statewide testing program, he said. . 111 . . it has seemed to me accident that it is not pos sibie to measuie the educational achievement of students in Salt Lake again-- t those . . ol other Utah school distiicts 110 . which may be using other such as methods ot in-- ti team teaching, differentiated staffing, etc., Smith said. He noted that districts largely evolve their own cur- - ticulum and teaching methods and evaluate their own effectiveness. Education costs too much. he said, to require to establish its each own experimental schools and lind methods and programs which produce thp most effi- cient learning. Ultimately, u the quality See EDUCATION on Tage B-ll 'I- rfV DESERET NEWS system as a first step in establishing accountability for the large sums which are expended for education in this state. Smith said. Smith cited Canada and California as examples where Even freedom has always needed its salesmen, he pointed out and said the U.S. should call in its t dented persuaders to rekindl freedom throughout the world, n SALT LAKE CITY, UTAH 24, 1970 November Tuesday, B 1 to carry story and Advertising experts salesmen should be used to carry Americas story to the world1 instead of leaving it in die hands of diplomats and n s wsmen, deMverhoff Armory Bombing clared. OGDEN An apparent at tempt to set an explosion and fire near the John M. Browning armory of the Utah National Guard was have a competitor that is setting our friends against us all over the world, using the very skills that weie perfected by the advertising We It. W. f L. Robinson, left, Capt. D. J. Fillis try out Pepperfogger. , n in the U.S., WEAPON CROWD-CONTRO- L The Pepperfogger, a newly crowd-contr- weapacquired on that can shoot 300,000 cubic feet of smoke in 28 seconds, vas demonstrated to Salt Lake City police officers this afternoon. An irritant, such as pepper or tear gas, is usually added to the smoke to make the weapon effective, said Assistant Chief J. L. Smith, adding. We hope we never have to use it in Salt Lake City. 27 The weighs weapon pounds, is large but not too heavy, and looks like a ray gun. Several other weapons in the Police Department arsenal also were demonstrated this afternoon at the police firing range one mile north of the State Capitol. One was a shotgun with a dnerter attached to keep the he said. on a low horizontal pattern instead of scattering. Also a crowd control weapon, it is designed to strike only mass persuasion techniques in telling the American story stems largely from people in government who lack an understanding of the process of advertising. he said. The United States Informa- the legs. were Also demonstrated grenade launchers, which mb tear gas grenades into a crowd. w as The demonstration under direction of the training and personnel division, with Capt. Dewey J. Fillis and Lt. W. L. Robinson in charge. by fiie-me- TV Highlights 1(1 Weathci 11 llCeds- - 11 Also, there is less compcti- tion for Interior Committee SECTION City, Regional Our Man Jones Comics Sports tion Agency (USIA) is principally in charge of handling our propaganda abroad and is directed by a man whose experience ;s primarily the tech-SeSELL oil Page 4 B 1, 3. 4, 11 1 2 5.7 Financial 7. Map Obituaries e Action Ads B-- K. Gunn Ccngressman-elec- t McKay believes he can best serve Utah if he can wrangle membership on either the Armed Services or Interstate and Foreign Commerce com-th- e mittees as a prime assign- rnent and on the Interior Committee as a secondary choice. He acknowledged that tunc- tions coming under Interior are probably more vital to the West, but a position on one of the other committees, becau-- e of 'ler broader application. w ould give him more leverage c trade with other sections ol the nation for things Utah 8 11-1- 9 N seats, thus making It more likely that he could obtain membership there as a second choice than on one of the other groups. Too, he noted that Armed Services deals vitally with many of our defense induand Interstate and stries, foreign Commerce has to do with airlines and other transportation and trade quotas affecting Utah products, such as oil and steel. n here Monday night. The bizarre incident involved a gasoline can, charcoal briquettes and a siphon hose and the fire was inexplicably set 23 feet from the armory building, near parking lot. LACK UNDERSTANDING Resistance to the use of shot squelched quickly There is evidence that our fallen image is brought about by our failure to communicate our true image to the people of the world. To an ad man, this means we are not doing a good selling job, he said. Set, Aim Pepper! McKay Discusses Aims Rep.-Ele- ct Firemen Squelch DISCLOSES PLANS McKay, a Democarat, defeated Richard Richards for the First District Congressional seat to be vacated by Rep. Laurence J. Burton. He disclosed some of his plans and intentions in an interview with Deseret News reporters and editors today. jnn McKay . eyes future McKay believes his chances OUR MAN for obtaining choice committee assignments will be enhanced by the tendency for the Democratic majority in the House to award major committee posts to Democratic congressmen from tough is districts where Teems Display Musical Prowess By HAROLD LUNDSTROM Deseret News Music Editor Making The Slicks Our beautiful valley and the rest of the state seem to be making the big magazines these days. The editors of the slicks east of the Mississippi have finally discovered Utah It wasn't long ago hat the New York editors seemed to think Utah was still having Indian trouble. They knew that Utah was out that way somewhere. pointing west and maybe a little south. ! 1 The National Geographic has known about Utah for years. They have had series on most of our natural beauty. But all of a sudden, our stae seems to be a favor-ii- e subject of many magazines. TO THE HILLS! There are at least five skiing magazines on the market that praisu our powder snow and ski facilities. One magazine tells of the short distance of the ski resorts from the valley; One claims that Alta is the number one ski area not only in the U.S., but the world! In the present issue of Look, a Lord Snow and his son, Philip, discuss hope for America. They say that we will have to the big cities . . . not a question of eliminating ghettos, industrial waste, or the little unsightly things like signs and overhead telegraph, but make them more livable. te Then Lord Snow says that five cities, two Canadithree American cities come to mind as livable In. The cities are Ottawa, Victoria in Canada, and in the U.S. Charleston. S.C. and our own Salt Lake City. The fifth is any of a number of small college towns. an and NINE HAPPY PLAC ES Hitting the newsstands about the same lime is Esquires December issue. It has a siory of nine happy places. On5 of the nine is Cedar City. And Ill buy that ! The story tells of a Cedar City lady who had a medical problem, and was certain the modern Valiev View' Medical Center and the Cedar Citv Clinic couldn't handle her case. She came up to our vallev, but the doctors up here weren't sufficiently skilled to help her either. Now while the cost of medical treatment in our valley surprises me at times. 1 think we have the best doctors in the world. So that bit upset me a little. Anyway, the lady goes to the coast and they bring Jn a renowmed specialist . . . her family doctor. He is supposed to have said You should have taken those pills I prescribed and saved all this money! The magazine says that the story is widespread down there. They've had one strike in Cedar City. The workers et the sleeping bag factory went out for half a day! The average income is R7.000. A businessman's lunch h hl.70 and a movie is 5:1.25. It's a good piece of reading, but if you have fiiends nr relatives down there . . . Tell em to knock off the bit about our doctors! WIT'S END Now tat most ol us have stopped discussing excise .at all! weriont get any difficult . . For 11 years the annual Salute to Youth Concert in the Tabernacle has continued to be a showcase for Utah's teenagers who do things, musically speaking, and do MANY $wf J them excitingly well. Ten of the best of those who competed in the 1970 Utah State Fair Music Competitions, and each was a prize winner, will he featured as guest soloists with the Utah and Orchestra Symphony Ardean Watts, associate conin the Tabernacle ductor, Wednesday at 8:30 p.m. Tickets for the 11th annual Salute to Yor.th Concert. by the Deseret New the Utah and Symphony Orchestra, are $2 for adults and $1 for students and senior citizens. Eric Nelson at 17 is a student at Utah State University. He was the featured clarinet ' 1 Christy Child Eric Nelson . . . toured Mexico . . k soloist with the Northern Youth Symphony when it made its highly successful tour of Mexico early this past Wa-sate- Bargaining Plan Sought By UEA The Utah Education Association will submit a negotiations bill to the Utah Legislature which will call for bindas a final ing arbitration m'ans of resolving teacher-schoo- l v irj, ' Ruth Nielsen v travels to study . . . prize? summer. Eric has played first for the past three years in the UEA's Band. He is an accomplished e galore t- - pianist and saxophonist as well as a State Fair clarinet prize winner. Though she is only 16, Ruth Solly Peterson queen attendant . . Ann Nielsen has just pleted singing a solo role in a major production opera at See TALENTED on Page B--l com-clarin- spending. Hill is a basic unit for repair and maintenance of the existing military system; it isnt a buildup of an new defense structure," he said. Also, McKay said he would fight to maintain the IRS (Ine ternal Revenue Service) McKAY on Page B-Cen-Se- 3 U.F.To Distribute $1.3 Million Plus The Utah United Funds executive committee t Monday made available $1,312,143 for 9 general 'distribution to - y Deputy County Attorney Leon A Halgren said today he will demand to see the contract between the Salt Palace and Singer Tom Jones as a means of determining what constitutes a public record. (The appearance was canceled purportedly because of a respiratory illness by . agencies in 1971 and $12,656 in a priority funds category. In a' luncheon at the Alta Jones). Halgren s action is expected to result in a' friendly to settle the controversy which has erupted over refusal of Salt Palace officials to make public financial arrangements involved in use of the Salt Palace. In taking the step, Halgren said he believes that, as regards the Salt Palace, a public record is one in which the place receives some sort o( overriding consideration suit Club, U.F. President Gene Donovan and other officers, approved the money for allocation by the budget committee based on a campaign of to or profit. collection date Campaign Chairman Thom as G. Judd reported extremely successful paign in which literally involved. of people camthou-san- were Judd said the campaign is $5,000 over the $1 ,480,000 goal. He said that it is sale to say thrt if the campaign takes in another 50 per cent of the outstanding card value that the fund will have collected its first $1.5 million in his- tory. $1,485,626.53. B-- go . S old-time- jI . . . BYU freshman JONES, PALACE PACT parties. g Neither mediation nor by a panel of three, each of which issued a separate and conflicting report slrikp prevented a three-dathis fall in Granite District. Dr. Walter D. Talbot, state superintendent of public instruction who also spoke at See LAWS on Page ll State Cffice Building Auditorium, that the UEA has such a bill prepared. . Ann Christensen Dis- man doesnt believe hed have a chance for a seat on ApproIve done some priations. sounding on that, but everyone wants it, including a lot of who want to move over. His main tasks, he said, will include safeguhrdingthe position of Hill Air Force Base as a permanent defense unit in the face of what are likely to be continuing cuts in defense 1 HALGREN DEMANDING ess and would provide as an ultimate means of resolvg a single ing impasse report binding on both board impasses. Jim Peacock. UEA director of governmental relations, told a Utah PTA Legislative Study Meeting Monday in the this (compulsory arbitration) to get impasses Peacock said. We resolved, want schools to open on time through only two Demo- However, the new congress- 1 We're willing to . crats have won the First trict in the last 20 years. and to open without ill will. Peacock said the proposed bill also includes provisions to legalize collective bargaining, define the units which may bargain with boards, what they may bargain about and comestablish a three-mamission to carry out provisions of the act. Such a Peacock said, would be composed of one member named by the UEA. one appointed bv the Utah School Association and a tiiiid to be appointed by the lirst two. The bill also would have a tune x. hedule for completing steps in the negotiations pioc- - Little Karyn A Real Scrapper Karyn Prest-wic- h Fork. Idaho, is a real scrapper. Right now shes fighting to recover from a bullet wound in the abdomen and it appears she may of North n com-m'o- A be winning. Doctors at the University of Utah Medical Center wheie earlier Karyn was brought this month in critical condition say the slender, blue-eyeblonde has been moved off the critical list and is now in poor condition. A small gain, they note, but it is an improvement. On Nov. 5, Karyn, clad in a red jumper and brown coat, was waiting as usual for her school bus at the side of a highway near her home in North Fork, a rural town in east - central Idaho. A California deer hunter, Roy Wells, 52, of Torrance, r mistook the little for a deer and shot her Horrified, he rushed Karyn to a first-grade- hospital in neai by Salmon "The man didn't mean 10 shoot nie, Karyn told thp doctor who fust treated her. He thought I was a dcei. She was later transferred to University Hospital in Salt Lake City where she was hooked up to a kidney machine to take the load off her damaged kidneys. "Shes really fighting to make it, Mrs. Andy Hagol, Karyn's grandmother, said. ' The uuctois think ne mas have come around the (orner. Weil s. w li 0 li a s been clnarged with assault with a deadly weapon, tisited Kain several times a dayj while sue was in the hospital in Salmon, and he calls her parents often in Salt Lake City. Karyns mother, Mrs. Don-aiPrestwick, and granda mother are maintaining bedside vigil at the hospital. Residents of several small towns surrounding North Fork s Imp mounted fund to help defray skyhospital expenses rocketing for the gul, whose father is a U.S. Forest Sen ice employe.. Shoppers are being uiged n put donations m small cans in stoies throughout the aiea. Hunters who come Into the North Fork Lodge have startg ed a drive. fund-raisin- d raisin'-arnpaign- So far, $1,500 has been deposited in the Karyn Prest-wic- h fund at a local bank. An anonymous donor has sent an additional $2,000 to the Prest-wic- h family, and Salmon ladio station KSRA broadcasts hourly appeals for money for Karyn. a six- - ear-olMeanwhile, girl lies in a room attached to a machine, watches televisioj and fights to live. d s - |