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Show 28 DESERET NEWS, Monday. November 23. 1970 AAore To JOBLESS CLAIMS UP A TV Ad 690 Then Pretty Girl J Deseret paper surveys and other tests ocmmonly employed by media researchers. News Special fRTLAND, - ORE. Ad- vertisements that attract the most' attention dont necessarily .sell the product, a mass media researcher from the University of Utah said here PAVLOV DISCOVERY Fletcher noted that the orienting reflex was frst observed by the Russian physiologist Ivan Pavlov in his experiments on dogs after the turn of the century. Dogs and cats turn their heads,' prick their ears and become alert as something new captures their attention, but in humans, the reflex is more complex, often only internal and invisible, Feltcher said. By attaching sensors to the palms of a persons hands and measuring the changes of resistivity on the skin through a recording apparatus, Fletcher said he is able to chart the attention value of commercials on groups of students. today. r. .James E, Fletcher, assistant professor of speech, told members of the Western Speech Association at their annual meeting here that pretty girls and other attention-getters used in ads may not lead to more cash register sales. BtKGET PRODUCT Viewers may remember the pretty girl but forget the said Fletcher, who product, is exploring the physiological effects of mass communica; tions. In experiments on under- students in Salt Lake City, Fletcher electroniorienting cally charted the of the students as reflexes they listened to or viewed commercials. H e believes measuring physiologically responses can te a more sensitive gauge of the effectiveness of communications than the pencil and graduate cials. conclusion is The o b v i ous, Fletcher said. Physiological measurement, though ignored and misused research- communication ers in the past, holds considerable promise as a measure of mass communication week IN UTAH AREAS Continued from Page LIVING l government Practical class PoHtics San Franciscos Homicidev Bureau told police here that Baker; 22, of Sheridan, Wyo., would be charged in Califor- focused on one of these issues might be taught next quarter, Miss Dean said. For instance, students might set up in a stoie front office a commu- Health Chief Cites Needs t pockets in the state. Or, they might learn techniques of appropriate lobbying for stuat the 1971 dent concerns Utah State Legislature. ALL ITEMS ARE MARKED FOR to provide set vices to teachers and Counselors m schools., - Uijiier present staf s law, the State Department of Public Instruction has jurisdiction and responsibility for the care of aU'children, including those with! emotional problems. This is provided through HB105, passed by the 1969 Utah e. school ,Each district in Is different, and unless we lean have cooperative Utah Working relationships with all districts, then the division cant really develop sound programs tailored to meet the needs of schools, Higashi explained. NEED FACILITIES also noted that Higashi, more facilities are needed in Utah to treat children with emotional problems in residential treatment day treatment centers. He also called for more efforts to and deve- and research, more trained peoproviding ple to; work with children. lop-training ' ' Rooftop Brieak-l- n found, policeman J. Johnson reported. ' Maflager Durne Casto said the tools included power saws, sanders, impact wrenches and an employes tool box. The tools were removed from display racks in the store, he said. .5B S A.M. TO P.M. to 6:00 P.M. SUNDAYS ONLY 10:00 hn YAMS m size PITTED OLIVES predicted t h r'.o u g h Tuesday, with Unsettled scattered light rain or snow in the north. Temperatures will remain fairly warm through Wednesday, with highs in the 40s north and 50s south and lows mostly in the 30s. By Friday, however, highs will drop into the 3Cs and lows will dip to between 15 and 25. Salt Lake Citys highs today EA. 29 EA. 59 RAISINS to provide adequate services for poverty and minority BAG groups. If youre poor' or from a minority group, hew wed can you get services in this state? he asked. Many ser- -' vices nationally are not geared to help these groups, REG. 69c minced or chopped GORTONS CLAMS 39c REG. SCOTT-2-RO- yet they have the most problems. Such people are often hunted from one agency to and services are another, often geared only to those who show Improvement the fastest, he said. CANNED CHICKEN 52 OZ. REG. 7.09 89 EA. I 0 28 MA3D O' CLOVER c BUTTER EA. LL D QUARTERED FAMILY SCOTT PAPER TOWELS 4c OFF LABEL 0 BAG c TOILET TISSUE REG. 57C PACK REG. 47c . BROADER APPROACH Division efforts will also focus on more of a behavioral science or a sociological to solve mental approach health problems. He said a broader approach is needed to solve these problems, particularly crime and delinquency, drug abuse and alcoholism. These problems effect every facet of our state, and budget of $5,169,600, compared to $4,472,600 for 1970-7of an $797,000. He said a major part of the budget request will be for a comprehensive mental health center in Salt Lake City. Also included in the $5 million is a request for an adolescent treatment ward at the State Hospital He said the request calls for about 5G0.000 for extra personnel and services. The hospital now has a ward for children under 12. 1971-7- 2 increase Stay Around week. Mostly cloudy skies are 25 PLUMP & MEATY RER SAYING night and Tuesday. Salt Lake Citys high and low Sunday were 40 and 36, with .04 of an inch of precipitation recorded. Highest reading reported Sunday was 57 at Richfield and Roosevelt, with the St. George repoit missing. Low this morning was 20 at Bryce Canyon. Skiing was reported excellent today at the ski resorts. Alta had a total depth of 40 inches, inches new with 46 inches, snow; Brighton with inches new, and Park City 37 inches, with one inch of new snow. t 3 breakfast 49 X SALT 63c 59c FRUIT CAKE MIX 4?c gatorade WITH COUPON WITHOUT tcMPO 1 COUPON VALUE HC Jl-O- Z. detergent Zj GOOD AT FOODS ONLY NOV. AJA 84c MARK-I- I DEI 1 bread mix 1 HOMEMADE PECANS o SCOTT PRIDE INSTANT POTATOES NOV. LUCKY CHARMS - JETS FROSTY 0S TWINKLES CEREALS ONLY WITH 31.21 COUPON GOOD AT MARK-IFOODS ONLY NOV. 23 DEC. I COUPON VALUE 24c r i da FROZEN BIRDS EYE PEAS OR CORN 10 63c oz. REG. ONLY 23c PKG. lOw oz. ACCENT LADY SCOTT COUNTRY CLUB FACIAL GOLD MEDAL FLOUR 20c OFF WITHOUT LABEL DOVE LIQUID met drive 22-O- DETERGENT lCc w DULA fhrei lie SrtUAU YOUR CHOICE DETERGENT CHILI ED GREAT NORTHERN 2.47 COUPON KING SIZE OFF LABEL BEANS 291 WITH COUPON WITHOUT COUPON 44c 1 COUPON VALUE 20c WITH COUPON WITHOUT 791 GREEN SPLIT PEAS POPCORN 1.16 COUPON RICE GOOD AT MARK IT FOODS ONLY GOOD AT MARK-IFOODS ONLY GOOD AT MARK-IFOODS ONLY NOV. PKG. 100s PINTO-R- WITH COUPON COUPON I 8" MRS. SMITH BiG REG. BISCUITS XMAS WRAP 40c ROLLS PIUSBURY OR BALLARD 1 VALUE 97" FROZEN PUMPKIN OR MINCE MAYONNAISE CHIPS WITHOUT HU iTuSXflf DRESSING KRAFT 2.6 COUPON GOOD AT MARK-IFOODS ONLY 2Sp. DINNER I SF CERTIFRESH COUPON IRIX for HOUSE WITH COUPON PUMPKIN PIE 56c 6c COFFEE Cranberries mince or 39C MAXWELL NUTS (PACK 52 COUPON CELERY bottle 6T. JOY 28-O- LB. RETURNABLE 10-0- PEANUT BUTTER FARMER PACK mixed 3? PENNANT BIG TOP JUMBO YAMS CHOCOLATES LAKE CRYSTAL and Tuesday will be 40 to 45, with lows tonight from 30 to 35. The probability of rain was 60 per cent today, but will drop to 40 per cent to- 481 AQc1 eggnog PILISBURX INSTANT XMAS TOY S WITHOUT atures by the of end ihe 43c REG. PROVIDE SERVICES The division will also attempt Clouds Utah may be in for some unsettled weather with periods of rain or snow and much colder temper- 35c REG. BLUE STAR WHOLE BERKELEY LARGE 3 18. TIN cain YOUR NOW OPEN WEEKDAYS Were way short not jn services to children across the Utah in' but only nation. The clinical psychologist noted that child advocacy will be formed to councils make sure childrens needs are being met at the state and local levels. Burglars pulled over $2,200 worth' of electric power tools, unless all agencies and professional groups team togeththroogh a hole cut in the roof, 15 feet above the floor, at the er, well never solve these Electric Motor and Supply problems, he continured. Co.,;351 W. 4th South, someThe division will ask for a time .Saturday. The thieves used a drill and saw lo cut the hole in the roof and then must have used either- $ rope or a ladder to reach the floor below since no other point of exit could be 5600 SOUTH QUICK SHOPPING CONVENIENCE He said, B- -l 9th I. MURRAY BRUCE'S Continued from Page scrawled on the apartment wall in blood, police do not believe that elusive killer is responsible. 7odiac is wanted in five San Francisco area killings but police say they believe his name was put on the wall to mislead them. While Baker was being held in Montana, Zodiac has written several taunting letters to police, Lt. Ellis said. Baker pleaded guilty here to murdering James Schlosser of Great Falls, Mont., last July 11, eating the victim's hpart and throwing his dismembered body in the Yellowstone River. He and Harry A. Stroup. 20, of Sheridan were arrested in nity service center and try to initiate reforms in poverty word the Although was Zodiac. nia with the killing of Robert Salem, 40. last April. LOW OX RETENTION A deodorant commercial attracted the most attention but also scored owest on retention and interest tests. The students remembered the housewife but they forgot the message of the commercial, Fletcher said. Similar results were record the Big Sur area of California. Baker testified Friday at Stroup's trial which is still in progress. When Salems body was found iq his expensive apartment April 19, his left ear was missing and there had been an attempt to decapitate him. MONT. ley Dean Baker, who admitted a cannibal slaying in Montana and is wanted in a California killing in which the victims ear was cut off. service centers. A STON, San Francisco police (UPI) placed a hold Sunday on Stan- pollution, elecreform and community tion Residents stated in a petition that if the home were used there wouldn't be adequate parking space, possible vandalism might occur in the area and it would be hard to police. discuss using a home at 4299 Kearns, as a youth counseling office. B-- modernization, Hearing Dec. 17 For Youth Center W. 5415 South, local lobbying, before. Salt Lake County Commissioners have set a public hearing Dec. 17 at 10 a.m. to Hold On Slayer In Balloting effect. Fletcher envisions the day when public relations forms, marketing analysts, advertising agencies and the news media will be able to electronically measure the effectiveness of their news stories and commercials on their Frisco Places Score High Unemployment insurance claims on record in Utah totaled 8,294 for the week ended No. 14, the Department of Employment Security reports. 690 came from seasonally Most of the increase industries. declining Utahs ratio of continued claims to the insured work force now stands at 2.87 per cent, compared with 2.14 per cent a year ago, and contrasts favorably with the national rate of 3.2 per cent. Initial claims for the benefits totaled 1,212 for the week, compared with 994 for the same period a year ago. Only 368 jobs were offered through the Utah Employment Security offices for the week, compared with 735 for the ed in tests on other commer- by U. Students NOV. 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