| OCR Text |
Show jm I n' 1'' f fa" ' qrJ1nrij'ii'riiti'friri,rp,r jf4lrC"miirnmfpftMn y "irfcT'ln,,ri npn irl"'Fl"lTrng DESERET 'U. Needs NEWS, Monday, June 3, 1968 Design Standard' 0 By CLINT BARBER Deseret News Art Writer CuJ In a rapidly changing world it lakes a man of imagination and tact to attempt to show the way, Row-- 1 James e y, graduate student at the of U n iversity Utah is one man who is making a stab at getting the school on the road to coordinated design. master's His thesis has a two- fold purpose: To stimulate an awareness of visual design problems on the University of Utah campus, and to present and suggest approches to various areas where consis- tent design coordination is presently lacking. Mr. Rowley is aware that many facets are involved in such a project of design My project is not a proven step for the university to take. All it was meant to be was a Weve got a new Sky Chief gasoline that can drive stimulant. If I have even one person stimulated to the Idea that a problem exists and that the university should tackle the problem, I will consider my project a success. FULL-TIM- n STAFF E Mr. Rowley feels the need for e It design staff. should incorporate every aspect of the universitys image into design program, and ov rsee all design work done relative to that image. Because of the enormous size of the university, it was im possible to cover each segment in detail within a project of this type. Therefore, I have only covered those areas which I felt had the most obvious design deficiencies. a down the cost of driving. How? New Sky Chief does one thing better than any other leading gasoline: It keeps harmful deposits from building up on your engines valves. With fewer deposits, you can get better mileage. full-tim- Keeps valves like this. from getting like this. That can save you money. With fewer deposits, the chance of a major repair valve job) is much less. And that (like a hundred-dolla- r can save you money. Texaco already sells more gasoline than anybody else. But weve made a new Sky Chief because we want to drive down everybodys cost of driving. NEED STANDARDS Too often design work Is ad- ministered by anyone who feels the urge to display his artistic abilities, usually with total disregard of an existing system. Standards of consistency have to be laid down and followed! Were firsthand we think New 1$ Chief Gasoline, can drive down the cost of driving. thats a big responsibility. Especially to Mr. Benny. One of the primary suggestions In Mr. Rowleys thesis is the establishment of a symbol or housemark. This would provide a strong focal point that reaffirms and establishes both the quality and identity of the product, service or institution being represented. A systematic and consistent presentation can provide a lasting and contemporary impression.' CRIBS Ctnuint To. Twr NOD A WAY raltac Touch n drop .idol. link d fabric st..l ipring. WHITE, MAPLE or WALNUT. Toothing rail, on four lucito caiton. sides. 24 KETCUUM'S FURNITURE 3S5-465- ANNEX 6 412 South 6th Woit KUASS1F.IEP rToiIumKiI fC4 1 ! alii tf. Millin' C'J'C IftittSL Hi'5 iilii l! 1,14 IsKiL 6, .Or fi .Ti-T- i ft ic 230 IV .v r ' 1 ill'1 r x 5''ftP o l!) 5 fo irtfui it ) v .wiiiftfo m 1 V 4 'tU! ! 9 OiPft ft 1 A if Enl if U ft rti im |
