Deseret News | 1968-03-25 | Page 35

4T..vw'vo,',,. 1,,larEzet r,lamo ....,, Iv' f , '''' l .M111!111111111111111111111111111111h , A Grocery Time Bomb i I , ' : 1 .. ,. :, ,... 47'..' 14. :' ,;y 4 :',,;,'; I 1.k.-, ' AL, ew York Stock Exchange. sales in hond,eds (00) 01'1110 ex tor those cept designated (z) which are .traded in 10 snare lots and carried in full. 01511DENDS: (a) utos extra; (b) .s.' 'deciarcd Or paid bo tar this year, no ' regular rare; (c) payment on a(cumuiated dividends; (e) (d) paid last year cash plus stock; (g) annoal rare plus $teck dividend; (h) capital distribution; (11 per cent in stock paid iast year; (k) per 'ent in stock; tx FRACTIONS: 0) indicates following ,figure is fractim in 32nds. By DOUG CHRISTENSEN Deseret News Business Writer NEW YORK stocks ted 1.60 2g lAbexCp Adresso Adm,rai Air Pr d lAirRedc 'Atom.' 3 18 15 37 38 13 136 116 81 21 42 194 88 296 100 20 .80 274 140 CD .20Q 1'2 AIL. lAllegCo .20b All Lud 2.40 'AllegPr 1.20 Prefer Coupons t, 1963 L7 EXCHANGE Footnotes-N- ISSUES INCH DOWNHILL IN DULL N.Y. TRADING NEW YOR K Stock prices eased for die fifth cOnseclitive session as 11onday but trading dull and most declines ere fractional. On Although retailers grumble, ad agencies resist and mailing costs are high, manufacturers of grocery products prefer coupons over other consumer incentives, according to a report in the March issue of Grocery Mfr. Magazine. Couponing is proving to be a marketing "time bomb" and when a coupon explodes at the right time, sales receive a tremendous boost. This makes the coupon the best weapon in the promotional arsenal. The magazine pointed out that the objective achieved by good couponing programs is a decrease in the rate of "usual brand" purchasing; thereby inducing brand switching and preplanned buying for a new product or some other established product. Aild Ch 1.90 AlliedSt All) 1.4(1 sL,hal Alcoa Amerada Am Air( A Brost Am Can AmCyan AmEleC AmExpt A Home I 1.80 1.6) 2.20 25 77 114 268 1.52 10k 1.20 A M F .90 AMetCI 1.90 64 257 60 Amer Motor ArrNtGas 2 Amer Photo Am Smelt 3 Am Stand A Sugar 60 AmT&T 2.40 Am Tob 1.80 Am Zinc Co Ametek In I Ampex CP AllaC0410 1'8 Armco St! 3 Armour 1.60 ArmsCk 1.40 Ash( Oil 28 1 28'2, '. 37'- 4- ,s 54'2 19'1 52 '.831 342 312 22'. 34's 534-- 14 184-- 34 14,4 - 'I . 144, 63 77'2 243. 4712 76,4- 23'4 33'2 4.4 5174 62 le'2 31 49 292 11'4 145 113 354 174 684 78 11 31 5s 21'- s341- 2- 76)2 -I 417- 448,- 223 32'.-- 223. '14 - 32'2 44'2 5I' 78 45'5134 .51 . 18a, 18'1 'l 48'. 48- 410'4 34'4 343- 4- es 16's 1634 30'2 28'4 49,2 494 4; 12 11 305. 28'.- 491.4 31 22)2 40 2254 40 282 28'4 42 .... - 424- 1471- 4- 89 611. 60. 324 614 16'4 1614 16- 4- 74 2652 26'. 2631 1045. 1041. 1041- 4- a a: 344 344 7 11 107 12 141 197 123 23'4 22)2 44 Net M '4 I'EN 34"s 5 23's, 47,1, us 43.2 38 YCRI5 ocieYes hourly (1941.43 20 68 01 8 2.1 15 69 120 72 120 .10 120 4J 120 48 218.10 20.42 - 25 97 42 0 41 20 29967 29980 Hu IlExplor SunVIrn CarrOf CharnS,I 289 85 '22 po .0 0 Cht Cow, 0 10 Chl(n5P,d 95 go 95 79 OS 79 2 3 95 96 85 02 9b 11 Close 4 IX .22 ,orrtMet Croff011 61.31 27(0 .43 .95 --- Dratto,,CnS EaslUlan 2 .35 .20 15 18 .50 .95 .60 Kon9Cs ,,J 06.,,c.,,, 86 2,0m:i!h .21 VtrSiates .11, 82c22:Pok 60 9.00 1,0 --- ----- .1.2 .14 Buil Local Interest 4692 tOtel 2 Prmous dey Week ago Monh 000 Year ago Two veors Ago 1967 to date 1966 to date President , OM 902,790 783,460 7818.990 9 260,940 8.648,77O 581,5S1,819 $I7 747,490 Good Coin-la- AcsecflobvSeni Am Photo ()etc Pete BonanzaAir BunterHin Cont1nentalCorm t",amDndShamrOck D&RGW livesiock Market DeseretPharm Gen Re,ractor Est & Co Low Last 15 15 17 16'4 Levin) own Marquardt Nat' iGenCorts ik pet SkaggsDrog Stautte7CheM 41 5102;: 5102,,,:2 43'a ,t(P. 29 28 a 43 28,12 172, 36,4 tile t?),,,L 36 12 3o1 13 50, .17 2.75 N430 637'1 50 . SO 38 . 9.25 1.75 8.25 .29 .15 .85 1.85 I 65 A 00 15.100 Sales at 27c, 5,Cre 700 t 6 , - 6 62',11 3C.00 17 00 - 20c; 3,000 , at 95( at 40 Con: . , .3,030 7 23's Imes-Mirro- a0' 8' 14 As a Wei 39' 2 61ss 39's 62 2 61ss 22ss 40'm leas Ill's ' 18'0- - 's :Vorneido 29 21 211 ,WesternPACifiC 'Whittaker WesternUnionint Zalcieweiry 33 65Ait 64' 354 35,s 4614 ' 4612 8 32' 22's , AO' 8'11,- - 4a s Sage 0430 at 4 Kashm,r; 1,300 20,900 at 05; WO 1,000 at 95c. Sunctance: 1,000 Oh 35'1. W. , ,.. 871 at 1.15; 0,500 at 1.10; at 1.00; 1,200 at 97' 2ct Over The - .e '4 k.4 American Stocks , Co-N- eer ,. March 23, ,4 4 - I ,p 32 a 12'2c' Prom: 500 at 13c; 1,000 at 14c. 3,00 at 3.3C; 8,500 at 34O; 5,004 R2yston 35c. at 6.75: 500 at &So; 200 at 6.37'1. Tmtic Lc!. 3.503 at 32c; 7,000 at 35c8 sa 5,C00 at 36c; 1,000 at 37c; !,031) at Mc. 24 28 ACP 2 at 'a - 28 TWAWarranties Park 14 t 25'4 50' 12ss 't IC 1'.4 28 SunOil :ttnitedParkCity UnivMatch 510 .14 2.62 2 6.25 6.37t2 .36 9.00 1.50 41,4 41,, 13's 25,, 25' 7 50'. 48' 12's 1i 24,e 234, 25 242 iPlatectro SMITHFlELD Top dairy cow, 380. ..Sood to choice dairy cows and heifers, Smaller COMMOn dairy cows and heifers. High yielding heiteretts, 18,007150. Utility cows, 18.00 to 19.50. cows, 14.50.18.75. Bulls, cutter and Canner . Hereford stock calves steers, 26.00 to 3750 Hereford stock calves Fled. 3410 to 5C0 Hot. steers, ers, it's , 73,15.7750 Hol. steers, 500 to hot. steers, 19.00.74.50. Fed tbs., Choice fed steers, 18.50.2760, Hot. heifers, 300 to 500 lbs., Hot. heifers, 500 to a00 !bs.. New Hogs, 17.00.18.75. Lambs, 20 Market: born bull calves, Young cattle active and strong. Meat Cows 25 to 50c tower. Dairy cows steady. ...Iv High 15'4 17'a 4.622 .,' 20; 100 at 1.25. at 20c. Utah: 11.5(0 at 1.00; 2,5C0 at 1.05. Empire, 1,002 at .33c Etir I illy, 50D at 38c. C09. Grand DCP: 1,500 Al 17c; Imo at 39c. Horn: 1.000 al 502.; 1,200 at 57l lc, 'a Kennebt,c: 5.500 at acc; 4,000 at 2k; 44 8 ',I 6,000 at 27c. Mtn States: 21,200 at 75c; 3,5C0 at 70ct (2,30 Quotations) 9 10 .15 .27 .14 .80 7C861 1,000 7.37511 SOO 2.11ant2821 Charnnion: 200 Clayton 500 at Colo Aggro x CO ..6 at 29: New York Stock Sales 201nCEnt .34 - -- Asked .18 .35 UnitodPkC UtahCons LitanidaA wanWaoCns ,VvaterWond Whittinoton .20 2 td.y.e2 TintioLd TinticStanol ,75 Srt01: 0842 5 Sund0,1 9 75 16 85 t4,,A4.20n4,1 45 : SO 72'2 9.2:: tact.. y PAC tyCn6 Prpt Pr em 2 II 772,5oCin Sa9c011 Sioux Mna So Stand 00 30 75 27 45 15 7.00 RicoArg 18,75 57' .40 ...9 Ka6102-ti- ke Bid PrceCns .:10 05 95 18 25 50 Gvid Ch,: Groi2Drin Horn5,1 .19 27 - Asked 32 .16 ..i6 !Et,rLillyCns Eu:Stand !Golconda r' 16 45 CroPoint CorrIonnel 20 08 .12 SR 'II gg 17 8I; 31 Elg 61 lO 61 12 61 19 61 14 90 61 49 iEuriii .95 .24 20 .10 .15 .24 .20 .20 Bid !Emo Mines .13 1.5,2 g 9 0 CorrelCoill CoobEur ,C,PbEgüli SSUttl 4' CO 42 42 01 al 90 42 11 83 .12 I AO g 97 8 75 Colo Cells Poor 's indexes 50anaarci I Poor's turi) or MoodaY. aqua:5 10, 4251nd P BrHSSII 0 51 42 -- '9 .28 .12,2 .90 .20 BanWn 269 09 & 11 a rn. Noon p m Prv. 218 211 218 217 0 79 0 03 Standard signs indicate a spring rally. Barring "new and unexpected deterioration, time should eventually make them clear to the most discerning technicians," the firm says. "Austerity programs, higher taxes, showdown in Vietnam, and what could be more conducive to a universal pessimism long, profitable rise in stock prices?" '2 824 823 823 825 826 coyg. c1... PC.. Stetson feels NEW YORK (UPI) Winslow, Cohn is and sentiment bearish that although trader discouraged, '2 474 324 1.20 believe any fresh inventive could trigger a substantial rally' cru the near term. Shortly More the closing Press Len, the United International stock market Mdicator lost 0.18 per cent with 1,439 issues crossing the tape. There vere ti90 decilines and :9;5 advances. Steels, motors and chemicals ran in a narrow range. Golds met some support following French Charles de Gaulle's renmed call for a return to the gold standnd. American South AfriHomestake can, MMing and Dome Mines, trading joined the Wall Street Chatter -I 31 47). 53 324 42 a rn. Noon p. m 2 p p 3 p. CA Potations Monday's Asked United Press International 30Ind 20RR 65Stas 11 68'2111 68 3014 felt thatumany traders remained on the sidelines lloking for some signs in the encouraging business or political news; ncthing substantal materialized. Most analysts still Brokers 24,- 4- '. 474 484 75 36 , 394, 30' I, 6741'2 24 1017 4 4014 105 284 265 43'4 s ' 22' 622 21'.4 21's 35 34'4 384 374 30'2 294 674 664 494 list opened on al selling oplimistie note pressure picked up quickly and reversed the market's trend. After many issues ebgan to meet some support. handing the list a few features. The 31'2,1'4. 30 22 1371. 65'. 31'4 7 22). Corp Last Cho 37 127 3.10 28'. S7'. 39 AssoTrans I Assolny 1.40 Atchisn 1.60 AllRiChr Low High Stock Averages s Dow-Jone- By 'the New York Stock Exchange today. The clerk at the grocery store banged his stamp on the coupon and with a grunt threw it under the cash register drawer. Grumblings could be heard from many of the clerks because the newspapers had an exceptionally large number of discount coupons accompany. ing the grocery ads and shoppers were taking ad:vantage of the savings. Grocery stores don't take the loss in redeeming the coupons, but the paper work that goes with handling them doesn't reduce their work Ica& March 25, SALT LAKE STOC!: CLOSING QUOTATIONS 1 Pft All ' , NEWS, i 4.'1 ' CESERET TODAY'S STOCK MARKET TODAY ;, :i.....,,) A f. '. '. ' ..., 01.7"7',0' 1,oww'41i,44 IS ., Quotations from M e NASD are m ore. sentative inter-d- e aler prices as ot aePro 4o I irnalent P.m. markets ching e throusonous Itie day Prins do not Includd maraud maritdoynt or commis. 'ion. : SECURITIES All sales In hundreds MO) omitted ex: cept for those designated (z) which are In In 10 share lots and carried Bid Asked traded -1- 31625 0"' 1175 full. DIVIDENDS: (a) plus extra; (13) Alberlsonsinc 100.00 Bab&W 1.36 104.00 37 4078 12 or paid $o far this year, no ArnaiSugarEOnds 40 803,t Metal 'JEW PriceS: YORK (UPI) .accumu 'AmericanSavLoan 5.25 18 39'8 on BangorP .60 38)4 39 -- (C) Payment Aluminum, primary, 99 Per cent Plus, lated dividends; (d) Paid last 6.50 Bath Indust 31 7.50 27'8 2628 2654- -- "8 (e)) AmericanWestern & Co. doubts will mateyear; Plait lb. 25.00c uptrend lb. 30 "any major pure Ingots 13.50 Beat Fd 1.65 14.00 5 58 cash plus stock; (g) annual rate plus ArdenMaytair 57,4 571, 18.25 18.75 PS 55 Beckmi .12d 53 stock dividend; (h) capital distribution; Az?ec01184Gas Antimony, domestic, 99l,s per cent pure, 5481,8 rialize in view of the various deflationary measures being 15.25 Beech Air 15,75 16 FOB Laredo Texas, bulk 44.00c lb. 43'8- -- '8 44'i 43 (i) per cent In stock paid last year; ?BeneficialStciLife 11.00 11.50 32 Bell&Hil .50 U.S. 67'1 66 66'8- -- 58 delivered (k) per cent in stock; (x) electrolytic 4 Copper, taken to counter inflationary pressures and to protect the BonnevilleSylvan 4.00 Bendix 1.40 450 145 35'8 3528- -L8 35 New York 18.25c refiner, FRACTIONS: (t) Indicates following fig. BrowningArms lb.; 39.0 17.25 1635 Beth St! 1.60 171 ure is fraction In 32nds; (i) indicates 29's 2812 28'8-- - 74 lb. Lake 0.675c lb. than narrow little a more The envisions firm 21.25 21.75 11 Black D 1.05 Is In 433i 43.8 43 fraction 64ths; (r)!CommercialShearing ,s Lead common N.Y. 14.00( lb.; St. Louis foilowing figure 36.50 37.50 1.20 661'1 110 6974 1'4 indicates following figure Is fraciton .. ComPuterSYstemsUnits Boeing 13.90c lb. 0, 5.00 5.75 trading range on the near term after the anticipated short BoiseCas .25 74 4871 47.8 , 13 47'8 . 128ths; (s) indicates following f 1 20 ConlinentalBank to cent 1600 17.00 99.9 ixer 4. pure Borden 1.20 61 Maganese, 29'8 29'8 29718- -- 14 unction In 256ths; It) Indicates following dies out. term DeihiTaylor011 2.1211 bouyancy 2.3714 tons, 29.115c lb. In 44 26.8 2678 26'4-- - 48 is Whs. Borg Wr i4 fraction figure 'DenverkealEstate A 11.3712 11.8714 Bost Ed 2.08 38211 15 38511 38284- .8 Nickel electrolytic cathodes FOB Port 11.50 19.25 8 Bourns Inc NEM YORK (UP11-Sele18 stocks on Equityett 18.8- -14 18'8 Colborne, Ont. 94.00c lb. F irstSecCorp E. F. Hutton & Co. believes the March 5 low in the Dow 31 00 30.00 12 Braniff .250 4578 Stuck the American 45'8 45'8 Exchange today. in. Platinum, soft, 99.5, 1109.00-114.be ,FirsiSetinv 6.00 6.50 4 5434 54'4 5434 7,8 BriggS 2.40a Sales(hds) High Low Last Chg. FrontierR e I' 16,1b. flask. Jones industrial average will be tested again. Still, the Quicksilver. 6.75 ming 7.25 2314 I 14 Bristol My 2314 Vs .50 259 6278 60's 61744-FronterRet669 lb. lAllaCon 145.25c N.Y. be 90.00 delivery 95 CO prompet Tin, 14 Br Shoe 1.30 28 4 3 28'4 28 of encouraging signs suggest that 4234 42'4 4212- -- 18 a firm Asa number says, 27.00 29.00 s 1814 7 1114 111- 4- 14 GarrettFreight Brunswk C p 4,4 Am Pet .,3513 108 13'4 1141- -- 's Tungsten powder, 913.11 per cent mink HydroFlemeCorP 5.00 5.50 thi reaction low will hold or will not be penetrated to a BUCY E 1.20 11 mum pure, $303 lb. SO 22's 3514 3514 351- .ArkLaG 1.70 22's 22'1 ta idessiNational 5.00 $.50 5111 Budd Co .80 82 Zinc, prime Western, N.Y. 14.00c lb.; Asso 01171iG 514 25 72 24'4 24'4- -- 74 intermountainGas 9 621.1 10.)212 East Louis 13.50c lb. great extent. 31 1214 1214 BulovaW 103 1234 27'4 26's 2714 BrazLIPw 7,8 4' LoneWoodinc 9.75 10.25 111 9 iso 9 42 9 Su; lind 1.20 BritPet .08d 39'4 3834 3874- -LifeinsCoky 18.8712 19.3714 11.4, cou1 91'4 73 'Chief Con M 8's 934 34 Magna Investment Burroughs 2031651216134164h-- 2h 4.25 isiS 1334 1314 1s 1334 12 !Clary Corp m9d,s9inve0043 9260 97.00 9 2114 2014 2014-- 114 MemorexCorP 'Computest , 50.00 51.93. 191- 2- 141 Creole 2.60 113 2014 193'4 3614 3614 CalHcla 1.20 31 171 621,4 4 3631 81 42 4172 42 234 1134 413- 46012 62' 2214 IMonsan 1.60 GaPacifc lg 'SquarD .70.1 1,141Morrisonknu4 seg 18.25 111721 be 3914 391- 2- 14 DayMn AO 66 3934 41 2212 21'4 2214 74 ,SouibBc 112 327 276's 267. 27 160 28 55 82 2712 2714 80'4 8014 CampbISo 1 GettY0I .72c1 12'NattAmarLife 3.50 00, 3714 36164 36 27 113-341121,5-Can Dry .50 2614 2712 1.40 17 114 3114 44 31 SIBrnds 4934 1144 4612 11162 5034 31 1.20 X139 Motorola Gillette 14.01xilyn CP , NatiSecurities 2.50 3.00 't is 6031 14' Elcor Chem 14152 6034 59 50 5014 2 2.70 CnPac 145d 14 !Mt Fuel 1.68 50 21 134s 134s 3164 3074 3112 I4 IStOlCal 1432 '334 48'4 481,2 481,2 12 Glen Alden NatlWesternLife 10.25 10.75 40' t t 34 52 54 52'4 52 51- 414 ,MtSiTel 3534 514 78 :3712 512 74 45 14 2214 2212 221- 2- 12 ,StdOlnd 2.10 3631 352 Caron 1.38 vs 'Global Mar 3714 37,4 Eau Cp .05d NorthwestNalGaS 10.00 10.50 21' 14 6814 6814 6714 4'11 41 278 CarolTel .68 23 12 ISid N J .85d ea 434 12 34 2434 17 2312 23 114 60"4 6041 2414 2412 coupon 60,4 Goodrh 2.40 Oilincorpor Med MurpCo 1.20 Fargo Oils 3.25 ivo 3,75. 1ii 6212 6212 9 62 1014 1011- 1- V4 PioneerNatGas S td010h 212 136 46 411 Carrier Cp 20 6234 1.35 65 1014 V4 4$ ,4 4634 6112 6214 Fed Resour Goodyr 22.00 '41, 22.50 N.4614 46 46 76 16 14 PubcoPetroleuM 16 1614 1 Sterl Drug 46 13,4 1314 Case(J11 Co 1.40 14 GraceW 258 343,0 33,s 34 1312 Felmont Oil 11.1212 11.3712 'y A 113 3 30 14 Ford 30 Cater Tr 1.20 149 -88 149 z60 149 2214 23 377s 3714 53 23,1 49 2471 2434 24- .- 1,4 lStwri W 145 1Robinsinds .60 3714 36 GrandUn Nat Airl .30 Can 5 5.6212 6.1212' size 14 1 4911 41 82 34 4914 28 161161,1 2 Celanese 35 77 5312 5312 5311 114 44143414 84 32 4434 45J4 14 GrantW 35,4 1.30 :NatBisc 2.10 )StudeWort 'Frontier Air RogersBros 217.50 18,50 3714 37314 129 38 -- 'SaIlLakeHardwar1 31 31 Cen Soya .80 22 3114 1G C A Corp 30 201,4 20 51 2834 2814 284 20 79 11062 107'1 110'4214 :Snry DX NI Cash 1.20 14 Gt A P 1.30a 18.00 19.cpo new 7- 3- Vs SealcraftCorp 61 417s 4074 41141 CerroC 1.60 IS 9 71,4 1,4 'Sunshaan 270 39 5014 3 5034 50 3812 39 104 3534 3434 3512 1Gen Battery 3.00 GINPap 1.20 NtDairy 1i2 t',0 3.50 2 137 137 136 29 1914 14 1914 1.4 Certain-- I 1,2 15 121 19'4 .80 1812 2034 32 5034 5014 50'9 3 20 3714 3671 3712 2014 sis GIttorRwy NalDist 1.80 Se,ainelSecuritY Sup Oil 1.40 ,Husky0 .300 5.50 6.50 4t,i; 241- 4- 1,4 kaiser Ind 1712 1714 70 244 24 14 SYeittCo 1.20 Cessna 5 28 173 14 Nat Gen .20 140 45 1514 1574 204 16,4 4454 4041 52 2464 2334 24 SouthwestResearek Gt West Fin 6.8712 7.3712 443V C P 14 St1 23 23 6v1 23 79 2 .80 79 4563 60 1512 79,1 1476 1414 456. 45 GrtWsti 1.90 SuretyLite kirbyind .25 NatGyosm 2 5.50 6.00 T 14 Te1otc0ii 1433 1414 1431 9 2 ChrnsP1 2.20 4914 5 303,9 30's 30,4 12 GreenGt 4834 491,4 105 5934 5812 585- .- 74 Lee Nat .186 .8: NtLead .75d 7.75 1025 41,0 1014 1014 31 22 1034 514 9134 95114 9734114 Vs NatSteei ChaseM 2.20 28 20 81 6614 20 21 4134 4134 413a 2v2 6512 6614 20,4 Tracort.orp Vs GreYhd Cp mohkA 214k 45.00 'Teledyne 47.00 34 TracyCollinsPank 193 2514 2414 25 49 Ches Ohio 4 32 3214 3212 1.28 X, 395'- 4- 64 )Tennec 3214 3214 25 6234 6112 6114 23 327,4 2 1934 3934 NevPower 1 24 'Grumman 1 54.00 Molybdn Cp 56.00 7114i 721- 4- 1'4 Nall 7214 1832 100 17vs 25 ChMSP&P 1 214 2.80 74 3 30 34 19 3062 Texaco 3314 3312 14 Gulf Mo 2.60 85,4 8434 8434- -1 30'4Video 3.75 Ncwbery A 4.25 be 34 2314 2274 227- 1- 14 New ParkM so:, 91 34 2 949 UtahConstrudion- Tex Fir 1.20 1165 5712 5512 5714 58 6946 266. 69$8 69 48 2612 26 Chrysler 14 Gulf Oil 2.60 NEn4EI 1.48 70.00 0,;" 71.50 Cm n Gas 23 19 3214 3214 321- 4- 14 pdettm 090 19 1911 14 1.30 141,11tahtleimeFireins 14 N la9M0 1.10 4014 394 40,4 40 2512 2514 2514 153 1934 1941 19'- 4- 14 TxGasT 1.42 14 Gulf Wst .30 38.00 40.00 K9,1, 77 11814 116114 1173417s C1T Fin 1.80 11'.4 72 la 'ValleyBank&Trust GliS .40 10 17, 8734 88641 3234 3214 25 89 14 5) 33 Pet 16.50 Nort&Wst 6 17.30 Ryddcn ;Tex 171374- - 3,9 9134 9414334 .Shattuck On -1235 95 121 14 Texinstr Cities Sy 2 9 712 .80 7,9 4634 4534 WS ValleyNetiBank 3312 334 195 337. No Am Rk 2 19 00 18.50 Vs 91 1738 1741 3331 7 331,4 3,: 341 Cleve El 1.80 14 141 7 231'2 Tx ... 2314 1 2319 5272 tad 3512 3514 3514 5212 PLI 45 26.1712 27.3712 A 524 NoNtGs 2.60 Signal011A ,HammPap Xii 4914 4914 72 50 149 151i4 Coca Col 2.10 30 133 - IWalkerBank&Trust 23 4912 487. 450- 4- 41 TexUtil 1.60 5? 136 1.20 135 28.50 54 6741 6614 6134114 No Pac 2.60 14 HeclaM 13514 30.00 Solitron .16d 4'q 60 4511 Mms 4414- -- 34 std metal Si 7 6i7 35 619 114 NoStPw 1.60 38 3812 38'4 3814 0i7 16.50 Textron .70 X17 2934 2871 29 Vs Hercule 119 3614 35 Colgate 1.10 .25d 17.50 1,1 1811 .2041 Collins R .80 2611 261- 4- onsFirsfNat 14 2614 Thiokol 60 74 14 NwstA;r1 .60 15.50 7212 7314 49 6734 6634 6- 641814 4 2534 2541 2544 '1N IL1- 4,51 Statham Ins 16.50 Hershy 1.10 ,4 14 lZoonstftehBancOro Col IntG 1.60 5314 5414 9.25 Jo NoBanc 2.10 117 55 6 4214 112 3636 3741 3834 4174 42 2 56'4 56Y4 56712 .40 1' 41 93S Hess Oil .30 '''''' ;Timken 110 ;. SYntex 5514 551- 1- 11 Talley In 3k 4 55 11 5814 Si MY- s- WI 1.40 27 79 4412 41334 4412 27144 14 TraneCo .00 20 271,2 14 Heublein .70 CBS is 34 0LOCAL MUTUAL FUNDS 4714 4514 449q 171 Col Gas 1.52 14 BO Al 26 66 2374 22'4 23141141 25311 Transam 6836 67. 6814 Vs 'Hewitt P .20 2534 1g Technu", .40 1'1' Tr, Cont wt 41 1414 1414 1414 Com Cr 1.80 i 5414 5414 541,-1- 3,1 FlefcherFund 40 33 990 3414 3312 331- 2- 64 .Transitron 3231 3214 63 6112 6114 6119 HiltHott 1.30 Occid P .40g 14.50 15.00 $8,000. 14 1 co 3374 3512 3548 14 Z. 5834 59 59 12 14 OgdenCp .80 18 49 1032 1012 1034 34:T W A 67 3974 3834 3912 ComSig 1.20 3312 3414 US Red .12d 1s Hoff Electn PounaersMatual 1.10 a SS 281- 4- Ins smyront 28 912 91- 2- Ss industr1PunaAmer Corn Ed 2.20 80 2834 14 )TriCon 2.30d 1 10 51 6 32 4312 43 .30 2512 2574 6912 6634 681413410bio 56 26 Ed 1.42 Hornestk .80 is 6.72 7.34 74 age 87 87 8814 48 261.4 261- 4- 141SuPervixedinvGrowth T R W 1.60 13 2671 47 Corn Sat Cp 29 2174 2134 2112 461,2 164 10214 10012 1013413s 10kiaGE 1.04 '94sNucir .20 14 ,Honywl 1.10 45,4 4514 6.19 6.74 14 1 112 2912 2614 29 4612 .. 4612 I 4612 ConsEd 1.80 .63 2 2104 2834 2834 29 1934 1912 191- 2- 14 120thCnFox 110 3274 323a 3212 14 Hoover Bil 1 lOklaNG 1.12 leleCorp "" 4012 41 Cons Fd 112 37 41 34 OlinMt 1.209 91 64 5312 34v4 3312 337- 4- 62 1,11 25 4112 4012 4012 5213 5312111 Housi..tPw 1 'Zapata CMS -1- 4J 39V4 88 ConsNG 1.20 7 3914 39 14 2412 2354 23- s- ft 2774 2731 2714 Howmet .70 OmarkIn Ak 4134 4134 goy, 376 Vs 2 11 ConsPw 1.90 UnCarbide 2612 2634 2674 40 3814 3734 37 1.12 14 OrRcck VII 114 21N 79 213,4 Contanr 1.40 34 2812 2712 Elec 1.20 391- 418 3934 39 Otis El Co 2 , 56 33 5614 55. 1.40 14 Outbord M UnOCal 84 Cont Air .50 1834 29 2814 2712 28 14 29V2 2914 2912 Vs IdahoP 1834 1812 3814 3814 54 38N Un Pacific 2 1534 1514 CntBlc 1.30 6014 Ower.sC 1.40 65 3612 36 25 60'4 60 34 1534 36 Ideal Basic 1 do (79. 46714 69 '2 CHICAGO (UPI) 741 5234 Cant Can 2 52 64 4712 4634 47'4134 Un Tank 212 4 53 56 4512 451a 4512 Ths Ranaeg Owenill 1.35 34 Cenin 112 Produce 43 92 7 14 1612 Cont Mot .40 3314 331s 25 33 1612 1612 1.72 18 Ill Pwr Uniroyl 1.20 4369127:,,11 Roasters 2527; special fed Poultry: Open High Low Vast Prey. 92 6912 6734 U Aircr 1.60 87 Cont Oil 2.80 6512 6434 6514 2 12 Imperial Cp 2022. rock 228 228 ..14 22714 fryers 991white X73 3134 317,4 3134 WHEAT PacGas LSO 204 4014 39,s 3914 unAirLine 1 Contrl Data 723 11734 11212 11612231, Ing Rand 2 4 loaf 5 lb. Twenty-fiv- e Vs 112 12 237 2612 2514 2534.60d brNk CornPd 1.20 87 3112 3034 2114 x45 77'1 3612 36h St! 2 1May 12 Inland iPacLtCp 1911L 'UnCorp 181114 501114 10289 Lee 1.4734 1.1734 14912 2211 2116 22 1.20 1,11'UnFrult - 'cheddars: Single daisies 1.40 19 PacPwr 2 2 31812 318 2 3234 3214 3214 CornGI 2i,5a 318v2 12 InsCopper 1.5112 Lsit2 1.50 long.' Ally 1.5014 13212 is 223- 4- 14 'UtdGas 1.70 22 33 23 34 7654 74,4 761- 2Crane 1.60 584 4474 4412 44 53 589 587122 1PcT8,11 1.20 4's lb. blocks 1.5434 1.3434 1.5314 ).333.4 1.5514 ty'' 1411 B M 5.20 :Sep horns 60N 413,411IL1 !Pan Am .40 Unitd Shoe 3 Crown2 2.20 36 42 4144 41 12 IntHarv 1.80 115 3114 30si 3114 , 1.601a 1.6012 ).59 Top few to report; Dec Swiss: (wheels) 1.694e 1.6012 while 33 50 per21493441.. 31 Vs 1.60 6814 i3O!Panhdl 3 US 35 3034 22 78 3414 341., Crucibl 1.20 GyOsu 2912 30 lb. Grade A le Int Ming .40 Swiss: blocks): 63 4.312 A2Y2 43'- 4- Ws US Indus .70 Co sit Parke Dvs 1 10614 10612 25 20 28 107 1974 1912 IntN ick 2.80 Grade C Grade B 57 , excel67 20 6764 Vs 6762 2214 22 1.604 22 good 1.20 1 le 1.224 14 Penny 1.2212 10 21 1.2114 10 Wr 2134 974 32 2114 2114 1.2114 1.n18 ricesa-es2ICudahy uSpipe intl Packers d b, the JCyc 1712 17- 6.- Ve US Pia .80d 10 18 2 3534 35Vs 3548 1 24,4o 12 PennDx ..60g 1.44 29 5274 5134 115 27,4 1.26 A:Chicago Mercantile Exchange: h Int Pap 1.35 3;4a is 4 I 4527,, 1032 6574 64 5441 1..2573A 65342 12..2 vo Pa Cent 2.40 1.27434 uSPCP 112 191 Ass. ,51,',.1 1.264 1.28 Intl IBT .85 Butter: Steady. 93 score Mt 92 score 35, 31 2812 283,4 28'4 57 -8 USSmit .50e 1.273A ' 899 0214 8114 0214114 Pennpt. 1.56 !talc carlots: 1.28. 3;14" 66; Corp 70 15 vs uSSteel 2.40 21 12 34v4 3334 341,4 2148 2114 21h DanRiv 1.20 14 3834 143 38N 1.32 1.32 ,PeopKs 1.96 :Mar 1.31'4 1.3114 1.3216; 3190 --- J-3714 Pi- s- 1,6 ;US Tob 1.80 41 14 22 43 41 78 376 4214 4214 14 4 41 DanaCp 2.20 PepsiCo .90 extras 30;1 OATS A 14 Pfizer 17 31 59 3914 3814 3814 59 117 59'4 58 14 JohnsM 1.20 2.20 2134 231- 1)- V2 58'4 5814 52 24 Dayco Unit till .84 30; mediums 25'2( extras mixed large .77761 34 PhelP D 3.40 71 6334 6212 63 may 17 28 20 76,4 7512 7611 1.40 2714 20 18 433,4 3744 ,:kt 4314114 .70u, .76,6 .7pt Int :Johnin .60a Daynt Upjohn 1.60 2512; checks 1712 . ,standards 34'4-1.76148 .74 '1 V2 .7334 X4 14 47 49 2712 211N 27334 29 5414 54 14 Deere&Co 2 238 2812 .7416 4814 4814 PhilaE1 144 2812 25 4UtahPIL 1.64 JonLogn .80 Potatoes: total U.S. shipmnts 814; old .S31 0 .72 Vs Phil Mr 1.40 .72 .7234 12 ,4612 .72 Vs ;Jones L 2.70 3714 3614 3674 20 4734 4712 4712 46 DelaHd 1.60 53 ,17 and new arriva!s 79; t,ack 139, new 20;, Dec IA V.7534 14 .74 19 271i 271,4 27113 99 5471 54 541- 2- Vs 4 251a 35 341 2541 DelMon 1.10 .60 .7534 5..w. PhilPet 2.40 ;Jostens fair, ....'.snueppwliebestimodeer; mreaterk; etdeambaondut srutesasedyts, 4314 431- 4- 112 Varian Aso 33 $314 52'm 5214-- 114 9 3014 2914 29"s- 26 44' Dennson .60 ,,sor Pillsbri 1,4 62 25N 2212 23 RYE ;JoyMtg 1.40 Vs 14 4912 4912 4912 A 2514 2514 2114 DetEdis 1.40 23157 25. 1.40 5 13 -4.VendoCo 23,4 Piper .60 -K:0,00y. 1.2011 1.2034 1.1914 119,2 1.21134 May 1114 3 1131 Diana S .20g 6114 6316 6134 11,4 1PittPIG 2.60 2-, I1 .45 ,453A11 otherwise A,1 lA t3.1unless ;el Kaiser Al 53,4:2 VictorCp (U.S. Tradr sales: 1.2312 1.23 1.2134 1.2? 27 3916 3911 39.1 131y 1.2334 18 Diebold .409 54 2691 2511 2614 .32 X219 93v4 90 - 92'41 20 4.'3 38,,s 3113,9 L Polaroid IVaE Pw 1.36 noted): Idaho russets medium 3.65. bak- 7' 1.2412 1.2412 1.2334 1.2334 1.2534 36 3418 3311 33- -14; Kan CS In 2 38 Dia Shin 1.40 34 8434 8334 8461 29 Proc&G 2.40 2814 2891 Dakota round De0 trs 425; Minnesota-Nort1.28 1.28 2434 25 8 25 1.27,.4 127V2 1.29,4 41V. Kan GE 1.32 I 1971 108 42 DinersC1 .50 66 197. 196'4 2 4014 42 PubSvColo Cob- It new 2.4n; 2 best reds mostly 1934 193- 4- 14 18 19,4 1.12 SOYBEANS 34 KanPLt 186 3034 2974 30 -- - Vs Walgren .90 Distill Sea 1 6 3614 3614 36,4 6 1514 35 !p0E&G 1.60 35,., radckfort Myers district 2.00 4; ;31 21 3061 301- 1Vs Warn Lam 1 47V4 16 Dow Ch 2.40 X67 7994 78' e 79 AV. 4714 3541 Pullmn 2.80 67 40.2 th Kayseril .60 7,38- -- '14 2.7414 2.7414 2.7234 2.7311 2.741 Street seles: market steady. Idaho rult.may . ' 13 3814 3714 371- 4- vs Kellogg 1.40 114 3314 3334 1 Dresser 11 25 34 72 2214 22 W .20 bakers sets ,Wash 2.77 2.7734 2.75N 2.76v1 2.77 mostly 11 3734 94s, 3734 Kelsx-1.30 37,4 3 3334 42 Duke P 1.20 3312 3312 4114 42 20 WVaPP 1.96 MOON, 5.00. few 5.15; WiSCOnSill russets 'Aug 2.76711 2.77 2.7534 2.75, 2.7714 R 33 232 4634 4614 161- 2C AI 33 133 14 3.25.3.50, Kennrn11..80 Minni.SOte-NOrtDuPont 114d 79 149,4 148 2514 1481,3 38 243,4 25 3.50; WsAirline 1 2.7012 2.7012 2.6834 2.68ve 270v4 mostly 'Sep 151 7771 77'3 "7- 3- 11 2 182 4114 4034 406- 4- 14 Ralston .60 Kennecott 13 2814 2811 20i Duonel- - 1.66 32N4 4k 32 32 Dakota russets 3.40, round reds WsBanc 1.20 2.6771 2.6841 2.67 2.6831 2.6634 ,Nov 12 17 115146312 22 11714 6312 627. 115,4 .60 -1 Kerr Mc 114 Rayette 31411 4k elostlY 2.75; 32 new market steady; monciaJan 1.40 .WUnion .82 32 2.7134 232 2.70 230.- - 23216 ;ii'!" 71 74 3912 39 39 12 5512 $434 543- 4- ,irRayonir 1.40 Kidde Co 3k 1,4 di111 33 42 41,4 round reds 2.60.285, mostly 2.65. 'WestA8 1.80 ,..,. iinnii441 18 KimbCI 2.20 615 2714 2614 2712 .80 le 7531 7714 7734-- 112 56 51361 5034 W- I- Vs ,RaYthon East Air 30 53 6212 621i 62 Orions: arrivals 18; track 20; West El 1.80 34 Reading 74 161 463s 16 14 K L M Co 46 48 47 EastS91 .50 274 2614 2634 181 1814 1811 .830 14 moderate; 38Y2 22 3814 384t demand large yellow Spanish :Weyerh 1.40 Vs Rep St, 33412 32111 3212 16 214 10 1036 10'4 1.40 59 13611 13514 1351x 2Ekort. 1.60a 1914 Kopper 24 1848 191a :wheel Steel good; market slightly stronger. 3774 47 7734 71 114 44 2712 2614 2614- -1 '4 .90 29 8234 8134 821- 4- 14 Revlon 1.40 14 Kresge 50 32 50 49 NEW YORK (AP) The!fast, and the trend is expected Eaton Track sales: Idaho yellow SPanish whiript ).60 A" 27 2634 Vs Recall 62 5014 76 2734 26 173 2714 26,4 Elec Bond 2 4814 48"1-- 114 1.30 .30q 14 large 7.25. Kroger 9 4624 1614 45,12 Mot 2 White 38s6--1 3814 1814 18 35 1e 73 18 391a e Winn Dx number of farms and farmers to continue, Dun's Review said ElPasoNG 1 Rey Met .90 12 Street 2814 30 26 30 yellow large sales; market ..,,,i, 31 31 19 108 43341 4234 421- 2- 15 2.20 Eltra Corp 20. 21341-ReyTob tv 1 willow others 2181 Spanish 22 71 steady; stronger, ,i9 Woolworth 41 3536 3434 35341 in the United States is 11 30 1831 1814 181- 430 End Jonnsn iearSig .80 2924 30 n - Colorado ,Riegelpoo declining, 'recently. large 12 12 16 .60 W7. 7411 -- XICZ Vs 1974 934 934 714 70 Erie Lackw 104 71,4 RoanST .98b 9LePCm Ind mostly 7.78; Midwest 11 111- 4- 71 100 1116 a 15 14 Leh Val 3112 314- 1- 31 5 35 ESB In 1.20 2611 Robertshw I 261 26 Indiana yellow globe medium ,..' t 169 23319 22914 232si2 Xerox 1.40 64 20 1.06d 19,i 20 1 4.4 Whe-it9 2612 2512 251- 2- 14 X64 24 Lenm 4311 431,4 CHICAGO RochG 1.100 business 'Ye and 1,...1',, The (UPI) 163 334 3234 334 34, mostly I 50; large Michigan 6.00-- 50; Leo 11 management EssexWire 61S 4714 4634 4734 e 75 7334 Li- "- "4 yon9sT 39 14 LIDP GI 2.80 EOM Co .60 281,4 1.60 were 2714 27r4 sovbeans Rohmtl New 7.754800, CI'll Medi. lower, Mexico white 1,2 4 irgularly large 55 56Y4 sstAl 64'. zenithR 120 15 15,a 1514 1St -'1 , Rohr Co .80 Vs 14 Libby Mc ak 21 14 14 X38 7912 2834 29 lower and oats mixed at the close todelf urns magazine said in its current Eversharp 16 7314 72311 221- 1- '1 on the Chicago Board of Trade. 21 LiggettMy 5 127 4274 424i 3014 291 Ex Ced 1.20 2914 RoyalDu 101 9711 95 144 99 1.33 34, LingTm Issue that there now are only Wheat was off We to 134 cent; corn off t II'. teS5631- 2- 941 310 6319 62 212k Litton N to 1.74; oats up 14 to off 134; rYe Off :',,,, 72 4614 46 27'4 267X 27 Sat eWV 1.10 115 4119 40Si 461,2 1 ILockhd 2.20 half as many farms in the na- Factrait .00d lso to 2; and soybeans off IN to Pit . 94 5231 504 5134134 StJosLd 2.80 16 4171 413S 508 651,12 F.IrcC 501, 6512314 LoewsT 30d Wheat prices were paced by the May or'bi 11 17''2 173s tion as there were 20 years ago. FairHir 14 147 3017 3031 30'4 16 39 1614 29 17,6 1691 ,St Reg 1.40g Wool tons NEW YORK (UPI) 1 241- 4- 1S SanDG1 1.12 which was under Pressure of 1614 15 Vs iLoneSCem 40 1611 1611 98 2419 24 x67 403S 40 Fairmont By United Press International tures to ooened lower It's added that "since 1950 the FarahMt I point points 34 tract.421,2 7512 28141 7 in 7619 14 281'4 75.105 4314 liquidation .30 Stocks Slightly lower X19 43,4 2814 moderate Sanders 4 o higher On the New York Cotton 11! Lukens St 1 30V4 'S 17 29,-2931 3014 C 1.20 17 3214 33 IS 33 .10 El Ferro 30,1 came in for heavy specula. Corn Sang also ....' number of farmers and farm Fintatn 1.40 change. Bonds easier. 376 6434 621i 6234-- 14t 43 41611 i. 4406 49 141 Schnley 1.80 liquidation' . Itive 1JUIY '68 160.6 -5bid, May Opening prices: U.S. government bonds firm In quiet 14 5434 5834 46 59 194 2614 2611 2612 'Scherng 1.20 workers also has been cut in FiritNat Str The poor performance of the end prod. 162.4 bid. Oct. 163.5 bid, Dec. 164.2 bid, 13 Ws 36"1 367- 115 75'S 74'1 743e p Is 341m 3eit 384, S0h1umb 112 trading. 4t Macy Co .90 FlaPwr 1.44 March '69 164.5 bid. May 164.7 bid. July ucts led soybean prices downward. 54 2848 2541 25- 2- 21 SCMCD half." Mad F 3. OM 3214 American stocks slightly lower. 113 40 list 4014 40,4 34 .30d FMC Co .75 b 321,,, 165 0 bid 14 StOlb 14 loss selling weakened rye future3. 6214 62,- 63.60 1 le lower. 62', stocks Midwest I 41 UN 2114 2314 1811 23 slightly , !Scott FdFairS .90 i1Meqrna Pap Iry 4812 12 M3001111 '00 Grease wool opened unchanged to 10 150 43's 1211 23711'1 Sbd Cot London stocks higher, 46 41's 401b 411'2 149 48 2.20 lx Soecuiative liquidation and stop loss ,..., 940 481 118 3! bid '68 116 ooints With farmers moving to the Fordeat lower; may July 4214114 142 42'e 41,4 Mar Oil 1.40 221.4 seem Roe I Ix! Cotton futures sharply lowcr in Si 2211 22 165 4.0'4 59'4 60 seen were oats. FoMok .25d , selling 120.0 bid, March 31 334 3271 3311 '1 Sharon 511 1 in Chicago: Wheat closed 13b to bid. Oct 119.3 bid, Dec. so 6112 6014 6114 11!MarMidl 112 lia usi 343, ix 2 Grains 121.5.1 Outside markets closed lower. City, some 70 per cent of all Fratot S 1.70 58'm 58's 58,11 2 1, soenoil 200 cents lower; corn 34 to 114 cent lower; '69 121.0 bid, May 121.0 bid, July vs 59,,'4 5911 42 3211 1114 3I's 14 ,MarshailF 90 60 Frushut 183S 1834 186s 121 oats I. to 1 cent lower; rye 136 to 2' Martin Ma I 34151mm00 5 1434 35 . Americans now are crowded 1.20 611 1521 1511 151 MeISSCY F I 411 soybeans 1114 to Ile cent 2.80 )614 75,2 75ststi cents lower; A: ,i -- 'Sinclair 2.40 35 NEW YORK (AP) 26 2 26 36 The fi- Into less than one per cent of Gam Sk 1.30 27 26 35 70AS 34 IOWer or bushel. 21 6936 May DS 1.60 69e SingerC 2 2914 2914 12 2414 2414 243- 1i- 34 Sm Kiln 1.80 2914 GnAcco 1.60 IMcCror 1.20 53 4231 413t 413 l nancial news has been so hectic the living space, it said. 1914 1814 93314 GnAn116 4922 150 9.40 18't 397 Si" 1McDonD ,40 68 321e 3236 3234 CalEd 1.40 46 5214 5311 521,2 13 3611 3611 362- 1- 4 SOOthCO Loa 111McOr E 1.40 GDynamIc 241'4 2436 and confusing recently that the 39110 34 39 25 E lec 7.60 217 851 25,t- -- 3 McGr HI .60 45 37' a 37,4 3x 39 3 6 1.40 "The mass flight from the On 77 67 14 McLnI .80a 14 '9 ,Sou Pac 1.60 6614 661 1234 31's 32'4 OnFood 2.40 34 102 2734 273i 271X nation's 24 million stockholders farms has had a 3611 15 197 Gen 2k 4611 3511 Instr 414 31'1 13 1 effect C 1.90 Mead 22 45 RY profound 2.80 45'4 4512 Sthr 46 don't seem to be getting a clear on small towns "1 Merck 351 3514 3511 Gen Mills SO 12: 7534 7334 7334- -2 1.60 March 25, 194$ 1214 1311 25 12,6 ye, 44 00,0,0 7214 throughout the GenMet ISO 308 7314 73 90 3834 37'4 38 -1- 1'3 M G M 1.20 $42.020,795 183 1634 153 15,3e Fridays bank debits Spartan Ind answer ,to an Important ques-tio- n U. 3714 3612 46 3711 .60 ki MidSoUt .82 33 2071 2021 202- 133,572,639 34 Same day last year $66 4414 43341 434 .204 SperrR S.," it said. "Many are GGenPrec 162 2512 25131 Pub1.1 1.S6 25 62 841i 8317 84,4 11 M M M 145 Ill 2514 12 611 1.20 2511 14 MinnPL 2514 167 2034 1914 19'4- -1 1.10 shrinking in population, though Gen 38 243 3914 1834 381s Gen Tel 37 18's 181S Mo Kan Tex '4 "How's the market?" their banks are still flourishing Gen Tire 1.4 74 3, 44 23's 2314 3314 7434 74 -,80 Mo Pac A S 44 IPA 356 Genesc 1,60 177 43 34 43'4 4334 36'4 Mobil Oil 2 -with of a diet healthy deposits Vietnam, the gold crisis, the, A IAIN JET 1 , IAtlas 1.20 .50 394 334 39 323- 32'4 4- 51 Metal Market - tlt rite: . dolz." Seaing The Stage 1 For any couponing program to successful, carefully says the publication, the stage must set. Coupons fare well when a produce has parallel movement going for it in consumer and trade media, and through the sales force. Leave a pon without this kind of support and the results are likely to dismal. Direct mail said to work best in introducing is mailed new products especially if the , i4iniwii43 - -- by itself. Coupons quickly determine the ultimate of the new product's market, create interest and complete advertising, equip salesmen with an additional tool to beg more stores to carry the product, and step up sales so that nroduction can maintained at an economical level. - - - -- - - - Consumers' Response 1" How do consumers really respond to coupons? said to come By income, the best response from families earning less than By age, best response from the under 35 group. By education, those with grade school or high school education respond to coupons better than college -- - - - Produce Market graduates. How much discount coupons offer? In general, it's said that the more off, the percent off higher the redemption. the shelf price considered to be required for a meaningful redemption, percent to cent off can be expected to yield a to lent return. Ten cents off the amount most often cents off, or less, used with percent offering the magazine explained. Grain Futures a p n " h. 2: '" " ' E004: .4 -- U.S. Can't Keep 'Em On Farm - Grain Futures - Mostly Lower No Clear Wool Market Markets in Brief Answers ,,, r ... , On Market lei -- ' Bank Clearings t &liar out flo w, De Gaulle and from Ole profits squeezes have left In- large 'demand. i , r.,777, i,:":(010.11111 .1001111 5101 PINE SHELVES Most Any Use 3 Ft., 3 Sho Nos 12" Doop 4 Ft., 5 5hvivos 12 " Deep SICS5 $795 KETCHUM'S LUMBER DEPT. k .... ''''Vilt-l- 47; 3SS.4656 4th South ut 7th West 1 - ( 4414,, : -- - s 4i'iv 1.1,, , V 11,;1)1,4,6 1.1' -'- ,- 0 iro: p.Z - '''1 ,....-- 1 1410: IFIP-'--- Pattern steeg1,. , "Everything "''.'.4. , ' . ,!.:,N:fal'-' ,,(k!.:,,54 41144 tr4 ,,, '0'4 31'' ! OPEN roarlut neYwouerll'Ilpilkihan. hy wait? Enjoy he con- IvMince of 4ila Jot Ram let Spinier' - U Just fill in your mecuurements and our sprinkling system expert will compute head placement for full coverage, list all materials required and cost. For The Home 8:30 A.M. stii 6 P.M. & 7: t 4, e Suncicy 9 A. M. itil 4 P. M. 111111911111EIM a v ectmtteselkanalleuwill'Ilv"kosorehen.tbilthan'tel.lectu"Ort DoIt.Yoursetter" IN'..., ,...p, itOkk :ofe,m111:111:14ampfillikhenirgriattbegYatelitilostOralk: Free Plot Plan Charts . I .1,,,, IN, SPRINKLE' LAWN SYSTEM aprinklonn !IOW! Pattern seal Dee Rectangular , 41'.1 4 rA'1, i ,.. wow , 4.8e11,-- ', z,c4ttekt'r-Lel.-----1V,- I - .MV.::,7 .1.:' IVO. StiOnte PERMANENT 13111. P ' MULL ;01Ift iicitto, . . p...4 Iilkil A Alik7":' d well over 100 points. But the Dow is only one measurement. Let's look at the actual cash value of all stocks listed on the New York Stock Exchange. If you wiled and sc'd every share of stock listed on the New York Stock Exchange Jan. 1, 1958, you would have received a check for $195 billion. Ten years later on the same deal your check would have been $605 billion. By comparison, the national debt stands at "only $352 billion. ,aaaaanaas ,arms and credit vestors dizzy. "Small retail businesses are The most popular market in. hard hit by the departicularly dicator, the Dow Jones Indus-- , cline in farm population, and trial Average, touched a record medium-sizebusinesses, such high of 954.20 on Jan. 16, 1966,: as auto and farm equipment just missing the "magic" goal !dealerships, have tended to be of "Dow 1,000." Then it plunged consolidated in larger commer250 points and climbed back to cial centers." 25. 943.08 by last September. Since then it has droped back AVE i LI 4, 44 IbU " c,Ft407-i.- I al) Golden Anniversary Ma SPECIALS I I The 50th Anniversary of Chevrolet Truck Production Means Big Savings for You Special Sale Prices Top Trades, Fasier Terms CAPITAL CHEVROLET Co. 777 South State, Salt Lake City 355.7533 , .. i , , . .