| Show dull dun times 0 I 1 businessmen business men are evar ever oa eager ger to find some tome way to tide over ther tho hard times which occasionally fall fali upon the coli colt co antry Autry too often they seek see to economize by withdrawing witham j ins ing their advertisements from the papers in other words taking in their sign and almost closing their doors against custom the milwaukee Wis comin relates that after tha thet crash of 18 1837 1837 1857 57 when everybody was wail almost s scared cared to death and the croakers predicted that the country had gone gono to smash a dry gobos house was opened in that city which proceeded on the principle that in order to reach tho the hoarded cabney in the pockets of the people the proprietors must sell seil at very tery reasonable prices and aud advertise largely lar gery they worked vigorously upon ON this principle their brother merchant who did not advert lw predicted that tho the new q omers corners would bo be ruined as they paid too much for advertising ikover izel 1411 ei th eless they persisted jn ja a single year they paid five ave hundred dollars in gold to theD atly wisconsin sh for advertising and mid at the end of seven years they i ellred from business with a fortune of one hundred thousand dollars while other othor merchants anthe on the so ni a of them opposite op their stored failed the new york tork post it h bers a A similar occurrence amo among its amounts advertisers during the same bame pa panic ia S A merchant continued his advertisement ti in our columns through the whole period and notwithstanding many predictions that it pay 13 his testimony art aft afterwards was that llis his sales were wore steady and his profits satisfactory while while many a merchant around him who coulat coul dt mord afford to advertise advert inize ize saw hil hii his fil clerks stand idly beh behind ind t the be coun counters countes tes tem A fina tina financial n parile panic me mean an that no one ono has any any apy money there I 1 Is is plenty ot 0 morion in the country and those who hoard it aregust are just the ones to bo eager for the bargains barsa barga his which a fall in prices holds bolds olt ott out but to buy they must maist know where to buy and the merchants who sell them will receive their cash casher kr ex |
