| Show £B Standard-Examin- Friday July 3 1981 er MARY WORTH— By Ken Allen J'JA Television UNTIL YOU FOUND THAT YOU WEK£ NO LONGER SELF SUFFICIENT' Voice on the radio is a master of disguise By SHARON COHEN Associated Press Writer CHICAGO (AP) — Joel Cory is a master of mun-chki- n disguise Some days he’s a white-haire- d a bowl Other cereal cavorting around days he’s an amorous ice cube or an eager kitchen helper hiding on a cabinet shelf Cory has no trouble changing identities — STEVE ROPER — By sometimes he makes the switch as often as seven times a day — because it’s part of his job as a television and radio voice a man who’s heard but seldom seen His voice is sandwiched between Saturday morning cartoon programs afternoon soap operas and evening radio talk shows For television viewers Cory is the voice of Pop for Rice Krispies the helping hand for Hamburger Helper the sun for Raisin Bran and cricket for Cricket cigarette lighters In the past decade he has worked on n thousands of commercials disguising himself as a warbling space creature a Truman Capote-soundin- g elephant a drawling cowpoke a hip polar bear a crusty prospector a fresh head of lettuce and a chatty spot on a lottery card exChanging voices “is like an off like and said he “It’s standing perience” watching yourself You have to forget what is Saunders & Overgard less-know- out-of-bo- REX MORGAN dy you” Cory 44 sings and announces too Clients include Flintsone Vitamins Kraft McDonalds Kleenex Oscar Mayer Hubba Bubba Bubble Gum Oldsmobile and Dial Solid They keep him busy — and well off He’s uncharacteriscally silent when asked his salary although he does admit it’s more than $250000 a year Not bad for a former coffee house singer calculator salesman and computer programmer who never found success in those careers When he worked with computers he said the programs he designed were inefficient as “walking around the block to get to the house next door ” About 10 years ago he decided to make a fullannouncer ‘I quit time career as a voice-ove- r all of my straight jobs he said “ actually I was asked to leave” Now “He’s really in demand” said George Fels assistant creative director for the Leo Burnett advertising agency “His instinct and his timing and his delivery are Cory “is one of the best if not the best” added Larry Cohen a copywriter at Needham Harper & Steers Inc “He’s relentless in his search for perfection and for the right sound” And Cohen said Cory’s versatility is almost without bounds “I’ve never quite met anyone like him in that regard He’s amazing Despite the praise Cory is guarded about his skills “I don’t like to say I can do anything” he said ‘‘(But) I think of it (the work) as styles and in terms of styles I can do almost everything ’ ’ Ad agencies often don’t have a clear idea of the voice they want he said “You’ll go in and nobody will have a clue” he said “I get a lot of those ‘Save me’s’” “If you can’t be something other than what’s in the script you’re not doing your job” Cory said “You’ve got to bring something to (the that’s somehow greater than the sum script) of its parts” There are required skills too he said “You have to be a good actor” he said “More important is to have a good set of ears It’s more important how you hear than anything else And timing is everything” Anti-Perspir-a- nt top-notc- h” MD— By Dal Curtis United Press International Must growing up' Kristy McNichol's not just for kids any more The five-yeveteran of TV's "Family" turned the 18 corner last September coincidentally while filming her first adult romantic role opposite Mark Hamill in "The Lights Went Out in Georgia" to be released next month "I'm not changing my ar image" she says logically of her newfound maturity 'Tm just growing up" In addition to turning legal McNichol has also been keeping busy during the last few months finishing her role as Marsha Mason's daughter in the new Neil Simon comedy "Only When I Laugh" She's currently lensing a new thriller "White Dog" playing a real adult part that of an actress who discovers she's befriended a g I attack dog" was typecast for a while in tomboy roles" Kristy told Los Angeles magazine "and if I keep playing the tomboy I'll always play that I want to play schizos old ladies every kind of part that's challenging not just the kind of man-eatin- BLOOM COUNTY— By Berke Breathed DEAR what's wtm me? i A BLACK OF COURSE! SHEEP ONTO PVT HOW SIMPLE! W I EVER MAKETHEOLD MAN UNDERSTAND ME WHEN DON'T I CAN SHOE — By Y£S! Y6S! ALIST UK£ PENGUINS AND WEPD MW BAL-LETHO- CHlLDm ARE SMPLV AN INDIVIDU tT IN A CULTURAL CONTEXT YOU DEAR B&t ARE NOT A PEPPER I'M NOT A YOU'Re NOT ft P£PP£R! NOT ft PCPPER! PEPPER! Jeff MacNelly i- - Open the window I Set unit on windowsill ss 'Zita Edited by CUT Rearrange letters of Q four scrambled words POLLAN FRANK AND ERNEST— By Bob Thaves the be- low to form four simple words United Press International Hostage's book so chicken you won’t ever see me on the moon until I can get there in a civilized manner like an I’m GP Complete the chuckle quoted by filling in the missing word you develop from step No 3 below SCRAM-LET- ueo S ’ ANSWERS H01VA333 ue 9mii ‘jauueiu pezmAp e u ajam laO ijtun uoouj am uo etu eas jbab juom noA 'uaoiqa os uj U01VA313 — laimo — ubojq — pefv — ase Putnam of New York announced it will publish the first book written by one of the American hostages in Iran Author is Richard I Queen who turned in the manuscript last week Queen who was released early because of illness titled the book "Inside and Out: Hostage to Iran Hostage to Myself" He was a vice counsul in Tehran when he was seized With his multiple sclerosis now in remission Queen has resumed duty with the State Department and will be working as an assistant to the American Ambassador in London THE BORN LOSER— By Art Sansom TV Sg FRIDAY 7:30 EVENING 4 7 6:00 2 Movies — "A Man ed Horse" Richard CallHar- ris Judith Anderson An English aristicrat is captured by a pack of Sioux and made to prove his manhood in Indians 2 PM Magazine 4 Family Feud 5 Tic Tac Dough 7 Over Easy 1 1 Weeknight 20 Andy Griffith 4 their savage culture Movie — "Escape Of The Birdmen" Doug McLureRichard Basehart 5 Dukes of Hazzard 11 Special: Blitz Over PTA 4 Benson 5 The Incredible Hulk 7 MacNeilLehrer Report 1 1 Special: The World Of Charlie Company 20 Movie — "Picnic" William Holden Kim Novak A drifter seeking a job from a wealthy starts a chain of events at a local Labor Day picnic that affects the life of five people Br- port "Gravity Is My Enemy" This 1978 Academy film tells g the story of the late Mark Hicks a quadriplegic artist with a remarkable skill and an extraordinary determination "to make a place for himself" before he died 7 4 Channel 4 News 5 Eyewitness News Tonight 1 1 Dick Cavett 20 Wayne & Shuster 10:30 2 Wimbledon Highlights 1 1 20 5 in Re- view 9:00 Wall Street Week 20 Independent Network News Conference Mystery! 11:10 9:30 7 The World Of Charlie 5 Movie — 'The Rebels" Part II 5H0RTA6E Network 90 2 SCTV 4 Solid Gold PEANUTS— By 3 Faces YOUR STUPID 1:15 3 News Final 1:30 All Night Movies — "A Boy Ten Feet Tall" Edward G Robinson Fer- gus McClelland CAPPY THREW CADDY ALL MY CLUBS INSULTED IN THE LAKE! ' 20 Charles M Schulz 1:10 10:43 1 1 DIRTY AIR 12:10 MASH 11:00 4 Fridays 7 The NAACP National OLD GAYS 12:00 ABC News Nightline The Lawmakers Rafting The Whitewater CBS Late Night 2 Tonight Show 5 Dallas 7 Wall Street Week &AEK SERDRE W£ MAD POLLUTED WATER Award-winnin- FRESH LATE NEWS! 4 7 Gordon Bess SURE MISS ITHE GOOD Re- 10:40 8:30 7 Washington Week 1 1 2 Newswatch 2 Late 2 NEWSWATCH 2 at 20 is itain 7:00 11:30 10:00 8:00 6:30 2 Harper Valley 20 I'm A Big Girl Now Civic Dialogue 2 Newswatch 2 4 Joker's Wild 5 Eyewitness News 7 Studio See 1 1 Over Easy 20 Beverly Hillbillies 1 1 2 Sanford REDEYE — By Company Market To Market Odd Couple "Not With My Wife You I APMIT I SHOULDN'T YOUR CLUBS IS IN lH 1-- 3 COULP HAVE WON! WA5 60IN6T0TURN PRO AND BECOME RICH! I PERHAP5 YOU'D CARE TO INVEST IN SOME CHOICE REAL ESTATE NEAR NEEDLE5TMY CARP! ON TOP OF HIM Don't" Tony Curtis Virna ' Lisi WHAT? HAVE THROWN' I o 3 |
