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Show M ARJE FIELDS returned the telephone to its cradle and read the notes she had scribbled on a yellow scratch pad. They read: kid say asm. Bouncy, 2 girl or boy with wow-e- c able to enthusi- Miss Fields thought a minute and then went to her files, returning in minutes with several folders. Each contained a dossier of a child, complete with pictures. They actually their mothers were clients of the talent agency of Voigts and Fields, and Miss Fields, who handles the child end of the operation, would send them to an audition held by an advertising agency in the process of creating a series of television commercials. One of them would be chosen and make several hundred or thousand dollars. DEPENDING upon the way the completed commercial will be used, the youngster given the assignment could make $2,500 to $5,000 from his work. He could also wind up with the $120 minimum amount established by the performers union, Screen Actors Guild, that controls commercials made on film. interviewed by Marjorie Fields and Richard Voigts. The couple have a talent agency that casts children for roles in TV commercials. Four-year-o- ld Mary Jordon is cute children, Children beautiful children, toothless children children, freckled-faceare important commodities in the billion-dolla- r business of television selling. They pop up constantly as stars in the cereal, soap and insurance pitches and, of course, they are all over the toy and peanut butter presentations. Small Fries Make Big Money d youngsters are getting a piece of tv's blllion-dolla- r pie by doing commercials soft-drin- YOUNGSTERS usually start because their mother its al Lowry by Associated Cynthia Press Writer most always the mothers, rarely the fathers," says Miss is determined, and also Fields often a frust'.ated performer herself. But it isnt as simple as taking little Alice or Ilenry by the hand and turning up some advertising agency or talent outfit. "The first step is to get a reputable manager to handle the child. The manager will see that proper pictures arc taken, presentations are drawn up, and that tlicy reach the right talent agencies and others involved in casting commercials." Miss Helds keeps her files under the listing of the managers, but she knows each child in the records. Sometimes however, her interest in a child is first stimulated by seeing a models picture in a magazine advertisement. The next step is an interview with the child Mostly to see how he reads, if he is outgoing or shy and generally how he responds to the work and the discipline. ALTHOUGH THE whole business sounds like a glamorous lark, it involves frequent disappointment, lots of sitting around in offices, and, if one is lucky enough to bo chosen for a job, long work days, usually 8:30 a.m. through at least 5:30 p.m. Youngsters with a flair for the work have not ony done well with the commercials, but have gone on to other more purely careers theatrical Patty Duke, Tuesday Weld, Carol Lynley and Eddie Hodges are among the graduates of AXELRAE)'S JANUARY CLEARANCE I51 OF YEAR 23 SPBmeULAR Full Featured 23 Console Color TY "Cabinette Sensationally priced deluxe console in fine furniture cabinetry. Zenith handcrofted in dependability; big 295-sq- . rectangular picture. 90 The Suit Idikc Tribune, Sunday, January lfl. 1DGD TY In. color Big screen 295-sq- . TV in a smart Mediterranean cabinette. Zenith handcrafted dependabiliiy. limited Quantity limited Quantify y Mediterranean TT SOUTH Model GA50 32J |
