Show TO RISE IN BUSINESS LIFE seme tew few essentials must be kept in in mind and one of these Is advertising A man may mar have several carloads arloa ds of ability lie he rilay may have brains and ideas and other desirable things but all the ideas over ideates idea ted will not avail to raise aman ainan a man who illo neglects that all important item of advertising you simply must get eel attention or of course you yon can get attention by firing ot oft n 4 revolver during office hours or you candio can ax rt taby try loud clothes and proclaiming your kinship in the sporting fraternity nut but most men who n have bave risen from the ranks have hare carefully neglected to use methods of Ws ibis athia every office man must act as ill his s own salesman ile he must first prepare himself by increasing ills his e efi ri clency he must be able to do the work for lie Is hired not only should lie do that hat for which he Is himl but lie be must do that work better than ilian it ever was idone done before when that ian has been attended to it is then time to o look about for more corll the nise ise employed will ivill keep his eye on the 0 job o b abbad or better bett erstill still will look at a job which does mot exist but which should exist for the good of the business the next step slop Is to think out a selling talk that will get gei the attention brouse tile the interest create alesi ar desire and bring about in the min inin d of the employer a if lesire to tn do ahat fhe live employs c desires him todo to do the |