Show THE OGDEN STANDARD 1 6-- A w kXAMiNfc TO— v j L Li "" v 1 'I f- - L v n L rr Y : t LOOK - i r- 7-- f A MILLION LIKE - -- But DRESS on a BUDGET! Better come right in to get first choice of these sparkling new Jean Nedra fashions! Newest brown X and lots of blacks! green and grapewine colors to 44 Lovely rayon fabrics you'll adore! Sizes 1 1 n sSS y -- : - - - j J all if ! : w-?rv- r' ' L - Rondo Deluxe Lto Jovely TOYOOK J ii 4 O Draped Felts! Pompadours! ° - 1 Yv Lv:K v" Lovely "Silver Moori": ' '"L-?'- S tt 1 1 rY- I' i 5 - - mm ? Biuwiins buuuYd- 1 9 Glamour Stripe Smart selection of colorful new striped rayons that are smart for blouses and dresses alike! JT"g iA a i? 7 '"' H Y -- hard A finished - Just the right weight for little girls' TmiS"3 skirts jackets Scotch hats and dresses ) ' Cheerful reds greens blues and othor "Ci colors woven into large and small plaid J J yJ 1 kZ-S patterns! The washability of this smart d fabric makes it practical! 36" fabrics third floor SECOND FLOOR C yd FLOOR McGALL PATTERNS 25c o 65c ADVANCE PATTERNS I0c& 15c HOLLYWOOD PATTERNS 15c e abIe! AU 39" wide 49c yd ? v THIRD FLOOR nin i New Arrivals Every Day to Add to This Big Popular Selection! See Them Tomorrow! o PLAIDS! o CHECKS! o STRIPES! o DIAGONALS! ° TWEEDS! ° RICH FALL HANDBAGS LOVELY FABRIC GLOVES COSTUME JEWELRY Y 1ff Alt y PLAINS! Smart new woolens and mixtures from the best woolen mills in the United States! The texture the weaves and the are excellent! We've the right all quality coats dresses suits weights for jackets snow ' wide for use with suits etc! All new coat patterns! — $29 tan Natuf colon videfc es ' A New' Fall i? WOOLENS Walk Along Smartly In New $149 BOULEVARD FASHION Plaids- - stripes and plains 54" FOOTWEAR In the softthat hugs your foot like a silk stocking! taasucizecl across the instep for slenderiz- - re V O o Aii'o tiicn i uyuwr Ow ° i U cuuievaiu Winding 10 heel 4 est Vista ' black-sued- Rich New Autumn New 54" 100 WOOL 54" Wide! CREPE $1 29 yd Handsomme Texture! -- I Fine crepe weaves for suits skirts and dresses! Here is a grand selection of 14 rich new colors for fall and winter wear Evary piece in this group is wide! Choose while Quantities are high! A fall winner for daytime wear! Rich Black Astrakhan 3 e j-- to THIRD FLOOR AAA to C ALESTER Black kid leather and gabardine with g elastic stitching around the instep Notice the gathered kid leather across the toe it's ff m smart it's practical because it won't showkl V 10 w natural wrinkles 4 to 10 AAA to C i zig-za- ff 'r i- I - f 1 $39 yd Superior quality Per- sian type 54" ( Wool COATINGS Tweeds! '' AO Boucles! Flannels! ' U 5U yd A rich selection of finer 100ft pure wool ma- - I I terials in desirable weights for coats of all j kinds! Some fall colors but mostly black Choose knits boucle Needlepoints and now for your finer coat! 54" i FABRICS — THIRD FLOOR 1 ) VISTA FABRICS 54-inch- es ( YL?®o I iy STREET FLOOR on es yd- - : al $198 98c 98c Y I Y COATINGS -- 1 ( r appearance in a world of lovely prints! Crown Tested quality hand wash- - Camel Hair Ji j gabardine RAYON PRINTS New-frosty-ton- : r !U-L1J- ! f v 49c yd 1 $100 to $298 1 COTTON PLAIDS wool-and-ray- — rz weave of- spun rayon and pure wool Twelve' brand new colors i fu 'V Y COLONT-- u 39" Spun Rayon Li £L $ 98 FASHION qo" Girs' Favorite — Highly Colored re Y Other Smart Millinery HESTER 80-Squa- 39" Woncerspun SPUNRAYON Wand washa6le :7 A - TWILL-O-SER- G ' Beautifully finished t abrics with A Co-E- i i 'I- 3 DRESSPRIKITS Y?t Here are the hats designed especially for "your new hair-d- o Hats that give you slim height in keeping with the new sild houette Exclusive Betty styles in the finer felts for v fall New colors! McDisey I FABRICS — THIRD 1XOOK 80-squ- ) e! CLL Here are the smartest plaids we could possibly buy for you! Full fabrics in regular 36" widths! Every piece a winner every- piece guar anteed fast to' washing! FABRICS— THIRD i HATS O - florals AT Off-the-Fac- TTit (§ 0 39" Plaid Taffeta! DRESS PRINTS : Si'J'jf YcDimn0 PIECE IS CROWN TESTED! fey ' m y'T Challie type weaves In a gorgeous array of new fall prints! "Clanspun" Is a durable rayon woven into highland type plaids of bright colors! Everything from the hard finished rayon gabardine weaves to the taffetas are in the most wanted colors for fall! AND EVERY FASHION COLONY —SECOND FLOOR iA vIfili7trL itehS A Mammofh Selection of Pretty Autumn Colors L 1- Limited In what you can spend? Then you'll love the collection of expensive-lookin- g Glen Row Dresses find at Periney's for this wee price! Newest spun rayons you'll and rayon crepe3 in every color that's new I 11 to 44 (V V' e O 39" Clanspun Plaids! DCET PRICE! AN-B- U J "V Wx-TW-l i vhrll KJLiiVrt- U'Y AT4ESS-T- H - 4 (j ym Ww ' ' O 39" Spun Rayons! I nil w I ' t7 AT filmwmtMi 7L La y Sff£Mrr7 J - : r r LYu 'ami VSrA sSWh fJNlt xrJYM Ir' J ?T-- £ |