Show FRIDAY EVENING APRIL 9 1937 THE OGDEN Babson! Sees Return of O Building Warns Against Abuses of F ormer U of U Students To Hold 'U' Day SALT LAKE CITY April 9 — (AP) — “U” day when Utah university students roll logs sing and select a queen will be held May -- Construction May Control Prosperity Period Says Expert Gat April 9— Few the shift in industries can match fortunes of the ' business From feverish activity silence In in 1929 to deaih-lik- e 1933 was the story of construction during the depression Slow gradual progress is the record of the industry since then f Today building is the “sparkplug” of our business engine In fact I feel that residential building will be a major factor in determining the length of the present prosperity period Hence it is of vital importance to everybody that the pitfalls of the 1925 to 1929 building boom are avoided in the months ahead COSTS HIGHEST A number of forces have combined to pull building from the extreme lows of three years ago Depreciation and obsolescence keep right on at their work regardless of booms or depressions Young people continue to marry and the population to grow no matter whether United States Steel 13 above or below 100 Bank holidays do not --stop carelessness and fires It is estimated that at least homes should be built every year to keep America up witn the Joneses The actual number built from 1931 to 1936 averaged around Hence a shore-ag- e 150000 annually of well over 1000000 homes has accumulated Beginning in 1934 the national e income started back to levels From $45000000000 in the first year of the New Deal the nation’s collective earnings have now reached well over $60000000-00- 0 annually Today for the first time in six years people are to battle this housing shortage To spur them on to their task skyrocketing 'building costs ‘and advancing! rents should be a constant reminder that the golden hour is fast slipping ' by For instance 'except! for a brief period in 1920 building costs are already the highest in history! A house which cost $5000 in 1929 and $3700 in 1932 had gone back t $5000 last April and costs $5600 today SHOWS SALESMANSHIP The tremendous improvement in new home designs and equipment is another impetus I wonder if building-suppl- y makers are to follow the example! of the trying motor manufacturer by “dating” houses through means of constantly more attractive hdme gadgets? At any rate the better-clas- s modern home 1 the most attractive’ and convenient house built in any age or in any civilization The change in our living habits is another powerful influence The migration from city to suburb is gathThe motorcar ering momentum y and the have brought a touch of j the country and its low tax rate within the reach of the city office building Finally there is the ease of financ ing’a hew home under the government installment?morfgage plan So combine a shortage of houses a demand for homes and bigger pocket-book- s and the (result is the beginning of a building boom Construction adds to activity in 26 separate industries and is therefore a powerful influence on al business Latest figures show 65 per cent above last spring and 600 per cent above the depression low lit is essen-fNtihowever that vrh do not let the abuses which contributed to the killing of the last boom de-- f stroy this one prematurely Hence Iwant to give the various groups connected with the industry word of warning: j (1) City and Town Officials: Watch out for the cheap specula- -' tive developer! He’s j the biggest enemy of sound expansion If you i cannot control him through your planning board or through “mini mum ordinances be se- vere with your inspections Make lt i him put up a house If you want to help your tor ten years from now do your '’Wob well today! (2) Contractors and Develop-- r £ ers: Recall the dark days of 1932 to 1934 Do not contribute to the depth and length of the next depression by building poorly-co- n i structed houses today simply because you can sell c them Plan your development j along what you know! are sound lines Buy your plans from architects Tell your customers who AU6USTA t home-buildi- ng O -- j 400-0- 00 - ! real estate market of only three the years ago You know that most houses that paused you t£e grief were thse that were slapped You together on ja shoestring can avoid similar disaster by refusing to loan’ your- money to reckless builders f (4) Real Estate Men: Your rep utation is yciur only ' real asset-pro- tect it at kll costs Your commission is paid by the builder but actually it comes from y?ur customers Guaijd your customers against speculators They are the real building-wrecke(5) Building Mechanics: Your pay envelope represents about 50 per cent of the price of a 'finished home You are entitled to a good wage just as j everybody else But simply because there is a shortage of building tradesmen at the moment do not demand such high pay that you will cook your goose (6) Prospective If you are going to buy or build do not delay! Costs of materials labor and land are rising and will continue to rise But select carefully ! A horde is an investment so consider first salability and Do not buy an “unrentability usual” house because-it’'jthe fad of the moment Freaks belong in circuses and hot residential zones Put your money into babies and milk rather (than “game-room- s and liquor j (7) Bond and Stock Investors: i I and 7 The annual two-da- y festival features the freshmen-sophomor- e log rolling contest and the competition between sorority candidates ROTC student ' body dance sponsors queens homecoming hostesses and the engineering queen for right to preside over the festivities 6 ’ rs Home-Owner- s: i j j s bonds yielding With high-grad- e less than 34 per cent sound real-esta- te mortgages at 44 to 5 per cent may be good investments Further earnings gains and stock-pric- e advances are limited in Because buildmany industries ing however is still at only 50 per cent of capacity further profit expansion is probably ahead CONCLUSION Human nature does not change a great deal Hence I would not expect this coming building boom to be much different from those which have preceded it except for education Only through religion and education do we bring about real reforms Despite the lessons we have had since 1929 and the valuable work done by publishers and architects this coming period will see a recurrence of many of the abuses of the last boom unless accompanied by a spiritual revival STANDARD-EXAMINE-R 5-- B ‘PIT BOY B Y II Save IvGE’y EBay Safeway asM Pay’ra RIVALS ‘IT’ GIRL Development of 'Student Aim of New Dean For Men f aS FLOUR ' “PQ” PROVO April 9— The boy takes his place at Brigham Young university today' along ' with the “It” girl ' Developing- men students with a high “PQ” (personality quotient) was given as a major aim of the institution’s new dean of men — Dr A Rex Johnson FACULTY TOLD PQ js described by the dean as that faculty which helps individuals "get along with ” employers and other people” “I feel too many institutions fail to do their part to really assist per sons in making their life adjust ments Institutions arjg interested too much in the IQ (intelligence quotient) and too little in the PQ fresh' marshm allots : PORK ARB BEARS vfpiJr large can 10c lare can 10c UAR CAMP'S SOUPjvf : 1 KEOH’S CATSUP 1 SEEDLESS RAISinS — —- bottle Oc 14-o- zi t si DEUILED MEATS 'The Jeep) Worries Mis si ssippi- Aid e isc ib j 4-- 25c I cans 10c pkg lb 3 Jo 12 Miss April 9 CLARKSDALE (AP)— Sheriff W L Matthews says that note-writiburglar who signs himself “The Jeep” has gone far 0r' Loaves ng enough "The Jeep” specializes in challenging police to catch him from needles and To prevent Wednesday night he invaded Sherpins iff Matthews’ home and departed a into them stick piece rusting ham after writing of flannel which has been satur- with a a “thank you” note ated with machine oil RED BREAST SALMON 43c 2 tall cans 22c Ho canidc SAE1DIHES 2 fall cans HSc LIBBY’S RED SALMOR 2 tall cans - 15-pou- nd PIR SALMOR p-- - - i old-tim- camp’ i : TURA FLARES FARCY DRY 2 SIMPS 2 Ground Fresh To Order 1 DUTTEEI KEEKIEL C0IU1 LAUnDOV SOAPA-f- -6 ZEE TOILET TISSUE TOILET SOAP J ii tP cans 22c sLa 29c giant bars 25c 3 rolls 10c 2 2 b&Y$ iHC Lj or Camay super-highwa- cans 23c rXo FflHCY PRESERVES 29-o- jar 29c z libs POUDEnED SUGHB j 17c -- home-buildi- u p- -f Bee! in ng ITcIolh al r bags (fh'b- VUbag FRESH PRODUCE FARCY LETTUGEr COLDER BARARAS T lot-siz- e” v MOAPA RADISHES well-bui- tax-coll- - poorly-design- ?l want t i bargain-bui- lt 13c lb Sc bundles Sc 2 heads 2 ec GREER ASPARAGUS 2 lbs ISc REIV POTATOES 4 lbs RElIf PEAS 3 25c 25c ed L homes that a cheap house is never cheap at any price (3) Banks and Building Loan- ers: Think back to the frozen BEEF STEAKS— lb BEEF : I : i y has that smack that others lack! Try It PIMENTO AMERICAN or DUTCH LUNCH SEKSESITENilMG I : ' 4 lb Shortening can SOc 2fli5S 2Sc ill520c !Ip 10c 4 l&s 49c i - SAUSAGE i X All Purpose 15c 9®TB®&STiF44r4v-jl- b i’ 1 I ' 1 : PRICES j it ! i i i lbs lbs Oc |