| Show PENTHOUSE AT 'HEARTBREAK HOTEL' THE OGDEN’ OGDEN Ad Men Discover That Presley Pulls at the Purse Strings NEW YORK (NEA) — To the AvcnueEKi! ProsleJ Madison is just a statistic He excites them but not because of his way with i song or his limpid ees m °rTh ev leeTn pf phPS’ ti? LlUS PJLS an an v ?ay his s ' Psnenrhnrt the first beautiful indicate that the Ami are Sweet 71 2 C sur- - teen-auer- s a loyal group if Elvis appears on a show that sponsors hearing 8id indications are that they’ll save up for hearing aids It’s not just Elvis His com-- ’ petitors — the Bill Haleys the Pat Boones the Carl Perkinses and the other rockers rollers and seem to have equal wigglerg facility at reaching the young spenders All this is explained in an arti- “Can Elvis Sell Soap? ’ The Elvis Presley’s appeal is often S01"9 Pe0pe t0 figure' !l?rd Tiier8 la'e keen attempts to ex- Paln it psychologically — he represents this reasoning has it the freedom fr°m adult sion that many teen-agersub- C0nsCi0Usl-- v hunger for And there have been attempts to explain it - cold fconomcally h fame hs f°"Eht dren clusion: “Elvis (is) one way to the teen egef’s heart and Vilify' ' Time was when Madison Ave-nue and its wealthy clients ell but ignored teen-ager- s Thev little' had they money to spend Rule interest in prod- bubble gum Jcts outside sox little value to anand t soup or rarer blades publcty “p-vpys ‘or- - t m t C S C IV C ! 1 THE ' PREPARATION FOR yw' i ''' Y0u amN wu c - rcr - 0 -- rrr I i - J - extra m:o tre B ? v‘ i right f ' t p f5 n i I ri ! i r7 H k ' t! f r I J3 rr:-- i M cNr T'iH ricr-- i rt- Ahts to e Lr hm r a 15 j Step i- - V c r r 1 V ± to I up 0 IS and ! C order A MRS BRUCE C BUSHiLL SR 1032 Doxey 'S I 9 SEWING MACHINE CENTER q0j 2929 Washington Elvd Kentucky’s 77 Grisly Relic Removed From State Capitol Dirxtart' Tout LANSING Mich (AP) — Finest A mans ring carved from the shm — bone of a Confederate soldier has been removed from a museum display in the state Capitol Officials decided the grisly relic did not have a proper place among the exhibits viewed j early by thousands of school children and other visitors witmet 11 SI Savth Slot- -r f ar Uioh Funeral SENTINEL FLAN th -- - v jX THE FUTURE'S NEED NOW Ww prsn tf (uoarel pHHirriri T®rJ ®° 4 fcy th n4 Aatn WUkNC£ i7lEnVr8 I' fr t'e d I 0- : v Ap '1 POSITION REVISED Eut research men have revised that position Teen agers V4 that hfu do buy products for the homeland i ATS aieal e?usts A TV show for themselves One-thirthe wild first children born in the of vnSr'11'0 U S to mothers under 20 levernff 111 almost' a Wmillion are born that "WHILE PSYCHOLOGISTS etonomi-t- s pip! there are millions meaning rf !t to explain the appeal of Elvis Preslev aduitHin- - trv out a teen-ager- s f°rf chomes tC plavmg house for prgj 15 ecutives simply ask: ‘ Can he sell soap?” The auWr keeps’ They nwd soup and soap t hV ® S And oth er surveys prove t h at (see newsgraph above): “Natch” i acro the nation Presley-sponwhen children become conscious °f 2 ?rar‘d name at a tender which the new advertising tech-- ' scarves dot the count ersin stores Whether for SnaPPed UP ber'theTame wTenthe'm aegeTs good or evil Elvis has stirred These fans with a few pitiful "aJ' of hlnking ?P hig advertisers are exceptions are confined to the i for tRe advertising trade ITtey ace bracket This iV a D J r?!"s t0 get ?" the Preset whopping bracket every day wagon One of the major razor oung blade companies figuring on get-Preslev himelf roll ' ting the bg shavers while they're ing aionAn hs depa?tm n r i mase i p seme n lot I n n f5 per cent cf t! e rr a 1SV6TC all-orfoaVe NV' V"k to indoc campaign teen-ag- e fAfjsourapGkbirde's" boys with its name WHERE DOES HE FIT IN in the sale of certain records is Arid this trtircr !os market about tu be hit lv a frce t! j Where does Presley fit into a!d souvenirs And nowadavs may be even more mi vcrfJ than this? He’s the champion around anv thing with his name or face that of his iTt-Ic- v SORROW ard liitl or voice on it seems to sell H8EO NOT MEAN side 1 mu the gf lie sells to the same age group loping American adveitsir FINANCIAL TRACES? ’ — - ar ci ’ ut fSIASKANGEMINT :r (A &' r rs p S5?e ?eop!e shrug J °ne ° th°Se Yhmls SI 15 n Ut (ap ft N't v1’ ’ r r s: ard sbvrff kill — -°- hiratSs g- - tall: ' rr 1 & sullwll: of 1 'udf 'MINTR MHADIDY bUMNC Ballot Stuffing Cited At Scene of Fatal Duel ports If z a ad-mon- ey fas"6 con- sas Sponsor S7ANDAED-F- HUnt yM33gm -- ' nra Continued by Popular Demand I 1 FREE TURKEY for a few more days— delicious 20-l- b turkey with purchase of $100 or more! i last Day Saturday! lEJ AEPET SALE E W ?A Big Savings on Entire Stock! 'tT Only Boyles Can Give You So Much More! 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